John Pappas Email & Phone Number

Philadelphia, PA, US

Evanston, IL, US

Akrete is an award-winning, national public relations, content development and marketing firm specializing in real estate, finance, and professional services.

Newport News, Virginia, US

I led corporate communications related to Ferguson's (NYSE: FERG; LSE: FERG) financial events, acquisitions, and corporate achievements to help enhance and protect the Ferguson brand. Additionally, I:-Elevated Ferguson’s financial and investor media exposure and raised CEO profile with broadcast, investor and national business media.-Built Ferguson's.

Washington, DC, US

• Led external communications team that creates, implements, and measures annual and long-term strategic external communications plans to promote awareness, build recognition, and protect reputation for CFP Board and the.
• Led and scaled external communications department that expanded the brand ambassador program to increase customer engagement with public awareness campaign and protect organizational reputation.
• Established strategies and qualitative and quantitative metric goals to execute PR, social media, consumer education, and content marketing programs to engage with public, media, thought leaders, and policy makers.
• Developed messaging hierarchy and crisis management plan to protect organizational and industry reputation.

Stamford, Connecticut, US

• Public relations, marketing, and management advisory services firm serving global growth-stage and public companies in financial services, fintech, consumer finance, private equity, SaaS, and ESG sectors.
• Led new B2B brand launch for LendKey’s lending platform (Aliro) including brand strategy, messaging, naming, brand architecture, logo design and palette, content marketing strategy, website, and collateral.
• Counseled global executives, sales, marketing, investor relations, and other leaders in building media brand reputation, messaging and positioning, digital marketing, and integrated communications strategy and tactics.
• Served as firm-wide chief operations and business management specialist. Improves organizational processes, vendor management, personnel onboarding and management, client service, marketing, and other internal affairs.

Norwalk, Connecticut, US

• Planned, oversaw, and orchestrated marketing campaigns rooted in storytelling. Leveraged digital marketing, and social media elements. Impact: By using search engine optimization (SEO), my team developed the #1.
• Served as Interim Head of Communications, led communications department of seven with five direct reports, budget of $1m. Joined senior leadership team as chief communications/marketing executive and advisor to.
• Led internal communications and change management communications for new senior leadership, strategic plan, rebranding, advisory group, corporate policies, and business processes.
• Built executive, stakeholder, investor, and alumni communications programs from scratch. Composed speeches for Chairman. Drafted columns, blogs, internal correspondence, and LinkedIn articles for CEO and Chairman..
• Selected as department’s business director to streamline operations and optimize processes. Managed activity and budget of PR firm. Impact: Led RFP, cut 15 percent of PR firm budget while increasing services and value.
• Spearheaded a brand reputation study studying organizational performance and perception. Impact: Partnered with leadership to implement business, operations, and marketing strategy upgrades organization-wide.

Worldwide, OO

• Developed communications campaigns for firm’s largest region (Northeast) with consumer, retail, real estate, financial services, technology, health care, non-profit, and community marketing programs. Media trained.
• Directed health care, life sciences and health research communications programs. Impact: achieved 11 percent growth in frequency, prominence, and tone of media placement metrics in one year.
• Led communications for alliances program with SAP, Oracle, IBM, Salesforce, and Vendavo technology vendors.

New York, NY, US

• Managed account teams, grew revenue, serviced clients: largest client (BDO), PinnacleOne (Arcadis), Maritz, Hay Group (Korn Ferry), Planet Data (Exego), BDO Capital Advisors, New York Life, Golub, Ontario Ministry Of.
• Designated as firm’s media relations and thought leadership expert. Recognized for securing difficult media placements and mentoring colleagues in media pitching.
• Spearheaded firm’s first web analytics and search engine optimization (SEO) program.

Denver, CO, US

Performed communications and media relations services for International Swaps and Derivatives Association, MONY Group and Advest Group (both acquired by AXA Financial), Avaya, McGraw-Hill Companies, Lebenthal & Co.

New York, NY, US

Serviced client portfolio comprising LegalZoom, Thomas Properties Group, Inc., Gateway to LA Business Improvement District. Conducted branding launch, media relations, and public affairs due diligence.

Created and mobilized boutique public relations, marketing, branding and advertising agency, dedicating first-year profits to institute first student-funded scholarship at Dickinson College.

Bachelor’S Degree, Political Science, Sociology

European Mba Program

Diploma