John Crabill Email & Phone Number

Cholargos, Gr

Initially hired as a Marketing Consultant to advise clients on advertising, content, and performance marketing, continued successes earned promotion to lead all the Company's Marketing team and sales efforts. Leveraging high-level execution with a renewed focus on change and evolution, we drove the company to record revenue. I was also asked to take a leadership role with my management colleagues, offering mentoring and guidance on organization and growth opportunities.

Ellisville, Missouri, Us

Joining initially as Senior eCommerce Director, I was promoted three times and led the overall marketing efforts of this digital television company as it transformed from a start-up to a disruptive brand. I positioned Mohu at the center of the cord-cutter’s universe and was responsible for all aspects of marketing, branding, PR, social media, creative, packaging, online revenue and customer experience including site design and development, online marketing, retail marketing, event marketing, and third-party marketplace growth. Our efforts were instrumental in a successful exit event.Accomplishments:- Recruited, rebuilt and revamped the marketing team into a widely recognized force within our space, earning awards for the Company as the #7 Fastest Growing in TBJ’s Fast 50, and the Best in Biz Product Line of the Year.- Developed the Company’s first marketing database used for targeted personas, and launched the Mohu Brand Ambassador program resulting in content marketing aligned with those personas. The result was a dominating 75% average Share-of-Voice within our space.- Employed an Agile Marketing process resulting in weekly sprints and 97% on-time execution.- Created packaging, POS, display signage, and online tools for major national retailers like Walmart, Best Buy and Amazon.com.- Partnered with CEO on a pilot program to support and renew positive company culture and foster entrepreneurial spirit across the enterprise.- Conceived, developed and launched a new product concept that represented the Company’s first foray into eco-friendly line extensions. The product expanding our demographic and garnered national press, winning Consumer Product of the Year at the 2016 Best in Biz Awards.- Led the launch of a new product concept at CES, earning 12 Best of CES accolades and 115 pieces of press coverage, including stories in TIME, Wired and CNET.- Built the industry’s first cord-cutting app called Untangle.TV, which was integrated at Best Buy and Walmart.

Tarmac focused on assisting businesses in realizing the promise of e-commerce and web technology. Our agency emphasized respect for existing people and processes while helping to introduce positive change and empowerment.

Hillsborough, Nc, Us

Leadership of all facets of a $100M+ e-commerce channel, including management of a staff of 12 designers and developers. I provide creative and technical direction for SOCCER.COM and LACROSSE.COM, including web site and user interface design, marketing communications, development, project management and strategic/tactical planning. I play the primary role of Internet and e-commerce advocate, inspiring a 25 year-old direct mail catalog business to open new channels of growth that are now responsible for 85% of all orders and 90% of new customers. Recently, I have led successful company-wide initiatives involving brand identity, ERP systems evaluation and purchase, and data integrity and sharing across the enterprise. Directed creative campaigns and initiatives for major sporting goods companies like Nike, adidas, Puma, and UnderArmour.  Led major e-commerce software implementation project leading to 300% increase in Internet channel sales.  Directed customer–focused site design and technical overhaul including new shopping cart, product pages,advanced search and content management system. The systems were delivered on time and the result was over a 100% increase in Internet channel sales and conversion rate increases of 15%.  Led first mobile commerce project and launched flexible, easily maintained site in just over three weeks.  Created HERosport brand identity, including logo, style guide and social media, resulting in 45% increase in female sales in first quarter of launch.  Implemented web services project that provides product feeds automatically to major shopping engines like Amazon, Google, Bing Shopping, Shopzilla and Shopping.com.  Completed RFP project to replace company’s ERP and web site systems with enterprise class software.  Conceived and managed development of promotions and incentives software. The program was delivered ahead of schedule and is credited with 15% average order size increase and 35% conversion rate increase.

I founded this web design business in 1996 and focused on corporate web presence and early e-commerce. I assembled and managed a team of freelance developers and copywriters and outsourced assignments to them. I was responsible for creative direction, graphic and web design, and business development. I built over 60 commercial web sites for diverse clients like Herman Miller Workplace Resources, Coffeeworks, Simmons Bedding, and Eurosport the Fabled Soccer Traders. I was offered permanent positions by over half of my clients.