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@millwardbrown.com
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8 phones found area 310, 323, 415, 661, 207, and 203
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John Cripps, Ph.D. is listed as SVP Decision Science @ EDO, Inc. | Bain Advisor, Marketing Science at EDO, Inc., based in Las Vegas, Nevada, United States. AeroLeads shows a work email signal at millwardbrown.com, phone signal with area code 310, 323, 415, 661, 207, 203, and a matched LinkedIn profile for John Cripps, Ph.D..
John Cripps, Ph.D. previously worked as SVP Decision Science at Edo, Inc. and Bain External Advisor at Bain & Company. John Cripps, Ph.D. holds Ph.D., Marketing & Statistics from Ucla Anderson School Of Management.
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AeroLeads found 1 current-domain work email signal for John Cripps, Ph.D.. Compare company email patterns before reaching out.
I am a marketing decision science thought leader, innovator, and team builder with over 25 years of experience in various roles and industries over 3 continents. As a PhD'ed marketing professor at LBS early in my careeer, and as a long time practictioner I try to integrate the best of both worlds as I take on new challenges. I have deep expertise in marketing ROI measurement and optimization, using both multi-touch attribution (MTA) and marketing mix modeling (MMM) methodologies. I have developed and launched several SaaS-based marketing analytics tools and solutions, integrating various data sources, applying experimentation and advanced machine learning techniques.Currently, I am leading the development of EDO's new Convergent TV Measurement methodology, which measures and optimizes the impact of TV ads on mid-funnel behaviors, such as search, web visits, and foot traffic, across multiple verticals. I have also developed custom measurement and attribution solutions for large streaming publishers, enabling them to optimize their media and creative strategies. Additionally, I am a Bain Advisor, a LinkedIn B2B Institute Research Fellow, and an IPA Share of Search ThinkTank Advisor, where I share my expertise and insights on marketing effectiveness in B2B and B2C contexts. My mission is to help advertisers and publishers make data-driven decisions that drive growth and efficiency in the Video ad space through optimizing creative and media performance.
Listed skills include Integrated Marketing, Analytics, Advertising, Marketing, and 30 others.
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New York, New York, US
EDO is a fast-growing company in the TV ad efficacy measurement space. I’m leading the development of EDO's new Convergent TV Measurement methodology, building syndicated TV attribution models for mid funnel behaviors (eg. Search, Web Visits, Foot Traffic) across Insurance, Automotive, QSR, Retail and other verticals. Developed custom micro-cohort.
Boston, MA, US
Member of Bain Advisor Network. Specializing in Marketing Science, Advertising Creative / Media Measurement & Optimization.
Sunnyvale, CA, US
Research fellow collaborating with the B2B Institute team on papers and research projects focused on marketing effectiveness in B2B.
London, GB
Advisory member of a team of international research & advertising professionals, led by Les Binet, focused on understanding the role of search in consumer markets and marketing strategy.
London, GB
Developed Kantar's first multi-touch attribution (#MTA) methodology, called Balanced Attribution®, starting from scratch. Balanced Attribution® explicitly balances brand & performance marketing tensions within a sophisticated experimental design + machine learning framework. Led digital marketing science engagements focused on customer journey analytics.
Marketing Decision Science develops SaaS based analytical tools to improve marketing measurement and decision making, working at the intersection of data science and marketing decision support. Developed SaaS based SpendMetrix (SMX) attribution & optimization software, sold to Kantar Analytics to form the foundation of their first multi touch attribution.
Santa Monica, California, US
Member of board of advisors focused on data science & marketing science issues. Recruited data science team leaders
Bozeman, Montana, US
Built a group of 10 data / marketing scientists spearheading FICO's product offerings in the digital marketing science space, long before this was fashionable.
San Francisco, CA, US
Employee #9, built the first marketing decision science team at the first online insurance company. Selected the Esurance brand name through a program of methodical consumer research and negotiated its purchase. Esurance was bought by Allstate in 2011 for approximately $800 million. UX research, segmentation, customer satisfaction, web traffic analytics.
Novato, CA, US
Built a team of 30 data scientists in 18 months focused on marketing & risk modeling. Worked with underwriters and actuaries to advance early state-of-the-art in commercial insurance risk scoring. Market segmentation & targeting tools, customer satisfaction.
New York, NY, US
Partner in the marketing science practice in San Francisco. Led teams of consultants on marketing science and data mining focused engagements in Financial Services, Health Care and Telco.
London, GB
Taught MBA's, Executive MBA's and PhD students in Marketing. London Business School is consistently ranked in the top 3 global MBA programs. For me it was a humbling but valuable education on how to teach marketing science.
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John Cripps, Ph.D. works for EDO, Inc..
John Cripps, Ph.D. is listed as SVP Decision Science @ EDO, Inc. | Bain Advisor, Marketing Science at EDO, Inc..
AeroLeads has found 1 work email signal at @millwardbrown.com for John Cripps, Ph.D. at EDO, Inc..
AeroLeads has found 8 phone signal(s) with area code 310, 323, 415, 661, 207, 203 for John Cripps, Ph.D. at EDO, Inc..
John Cripps, Ph.D. is based in Las Vegas, Nevada, United States while working with EDO, Inc..
John Cripps, Ph.D. has worked for Edo, Inc., Bain & Company, Linkedin, Ipa (Institute Of Practitioners In Advertising), and Kantar.
You can use AeroLeads to view verified contact signals for John Cripps, Ph.D. at EDO, Inc., including work email, phone, and LinkedIn data when available.
John Cripps, Ph.D. holds Ph.D., Marketing & Statistics from Ucla Anderson School Of Management.
John Cripps, Ph.D. is listed with skills including Integrated Marketing, Analytics, Advertising, Marketing, B2B, Consumer Behaviour, Predictive Modeling, and Digital Marketing.
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