The key measures for a successful design solution include:- does it 'Add Significant & Measurable/Realisable Value to the Customer' (often stated by CEOs as 'the key criteria'), is it 'Easy-to-Use', User-friendly, User-intuitive & minimalist in its 'Human-Interaction' & does it meet the Users' key commercial criteria over the product's life-cycle? Secondly, it is often quoted that >80% of a product's cost is decided in the early 'Concept Design Phase', hence, it is desirable to assess/verify the design's/customers' key requirements are satisfied, before progressing on to the 'design for production' & 'product launch' phases. Thirdly, 'the process of design' is really 'how the total design solution works' to achieve all of the above objectives over the product's life-cycle as experienced by the customer. Perhaps the above statements could be summarised by Einstein's famous quote: 'EVERYTHING SHOULD BE MADE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER” . BDM provides 'Concept Design Solutions' to turn your requirements into a desirable, saleable solution:-
Listed skills include Product Design, Industrial Design, Strategy, Concept Generation, and 16 others.
