With over 12 years of experience in the marketing and events industry, I am a co-founder and CEO of Banana Advertising Agency, a Cairo-based creative agency that helps clients achieve their business goals through innovative and impactful campaigns. I am also a founder of El Cartel, a private company that builds and manages events concepts for various occasions and audiences. I am passionate about creating and executing original ideas that resonate with the target market and deliver results. I value collaboration, creativity, and excellence, and I strive to foster a culture of learning and growth in my teams and organizations. I am always looking for new opportunities and challenges to expand my knowledge and network, and to contribute to the development and success of the marketing and events industry in Egypt, UAE, KSA, QA, and beyond.