• Born and raised in Milan, Italy, with a global outlook honed at the International School of Milan from age three all the way through high school.• Graduated in 2010 with a degree in Business and Marketing from London Metropolitan University, setting the stage for a career dedicated to bridging markets and cultures.• Moved to Beijing to study Mandarin Chinese and immerse myself in China’s dynamic culture, laying the foundation for a deep understanding of this pivotal market.• Joined 𝗗𝘂𝗰𝗮𝘁𝗶 (Asia) in 2014, overseeing PR and marketing across 14 APAC markets from Shanghai, driving brand expansion and establishing strong regional growth strategies.• Transitioned to 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗠𝗲𝗱𝗶𝗮 𝗚𝗿𝗼𝘂𝗽 to help China’s largest MCN navigate the country’s intricate digital ecosystem, leveraging my Mandarin fluency and cultural expertise.• At 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆𝗖𝗵𝗶𝗻𝗮, I played a key role in business development facing luxury brands, mastering digital, social, and e-commerce strategies, culminating in the company’s acquisition by Farfetch in 2018.• Served as Head of Brand Partnerships & Media Solutions (APAC) at 𝗙𝗮𝗿𝗳𝗲𝘁𝗰𝗵 until 2024, leading collaborations with top-tier luxury brands and retailers to innovate in a digital-first luxury market.• Currently focusing on new ventures in the premium and luxury sectors across Asia Pacific, helping brands navigate the region’s ever-changing consumer landscape and build resilient strategies for the future.