Managed site migration and conversion to Volusion ecommerce platform including UI/UX design, marketing and advertising.Achievements:Implemented Volusion to replace unstable X-Cart platform with no transition downtime and a 20% increase in sales. Utilized Justuno automated promotional overlays to improve site visits by 10%. Created Facebook "sweepstakes" using Constant Contact integration to attract "net new" customers and increase Facebook “likes” by 1,000 percent and new net sales by 30%. Increased monthly newsletter readership by 10% with revitalizing graphics and copy, improved offers and a mobile friendly template. Expanded customer purchase options by implementing Amazon Payments integration increasing business by 13%.

Develop marketing strategies for clients including lead generation, SEO/SEM, Social Media, email and newsletter marketing, UI/UX, CMS, commerce, video, press releases and graphic design. Achievements:Developed Startup Company’s business plan, marketing plan and financial model to secure initial funding to launch company. Performed complete site rebuild for Midi-Store converting 2,500 products from X-cart to Volusion. Utilized newsletter and email marketing, and Facebook, Amazon and Constant Contact integration to increase sales by 25%. Converted eight Real Estate Agent sites from Dreamweaver to WordPress with IDX integration to revitalize websites and improve SEO. Recognized with #1 Google ranking for "Sedona Real Estate"Established offline and digital-marketing presence for facial rejuvenation business. Created website, SEO, Facebook page, offline seminars and video advertising. Rebuilt client’s e-commerce site to regenerate sales and increase exposure. Revamped entire site with new SEO processes increasing sales by 100% and achieving a #1 Google ranking.

Established new business including traditional advertising and online marketing.Achievements:Developed effective marketing plan and execution, taking the company from startup to 80% percent market share in 18 months. Established #1 SEO rankings for Sedona Botox, Sedona dermal fillers, Sedona juvederm, Sedona voluma, Sedona chemical peels and Sedona ViPeel.Recognized with "Best Sedona Physician's Office of 2015” award for successful marketing. Reduced informational phone calls with "Artiste Delivery System" video explaining facial rejuvenation procedures.

B2B Brand development, social media, web site traffic growth, web site UI and advertising revenue. Develop brand strategy, including messaging and copywriting.Strategic Consulting, including capabilities deck, features/benefits overview, white papers, articles, case studies.Sales consulting and support on drafting new marketing collateral and customer-specific sales proposals as well as direct interaction with customers.Language conversion from esoteric and highly academic theories and methodologies to high-impact messaging that resonate with C-level customers and prospects.

Revamped entire online presence from ground up, resulting in quadruple sales growth.Achievements:Rebuilt entire UI/UX of site; wrote all copy for home (sales) page, ecommerce/Wordpress integration, SEO/SEM, resulted in quadruple sales growth.Introduction of Facebook SEM doubled sales yet again.

Served as acting Chief Operating, Marketing and Technology Officer for on-line business funding, startup and launch. . Achievements:Developed Business Launch Plan and Marketing Strategy capturing the uniqueness of the business. Developed five-year pro forma strategy to achieve a market foothold and dominance. Prepared detailed budgeting and conservative and moderate ROI forecasts. Company secured $500,000 in seed money to launch a month before the start of the NFL season.Secured 1,000 experienced DFS beta testers to test the contests as soft launches through social media and lead capture. Exceeded beta tester requirements establishing a user base for future employment recruitment. Launched "DFS INSANITY," contest with over $250,000 in cash prizes to brand company and gain national recognition. Earned widespread industry press coverage including Reuters, Huffington Post and Bloomberg. Assembled design team to build site framework including third party providers, and front end and backend developers. Selected .NET and UI/UX developers, game feed providers and hosting services to develop site and successfully launch business.

Revitalized universities online design for the University of Sedona and University of Metaphysics to increase enrollment and revenues. Achievements:Performed total redesign of UI/UX to revamp site function and to rebrand each university resulting in 50% increase in enrollments in just 6 months. Encouraged social sharing and viral promotion by current students and alumni.Reduced enrollment process from hours to minutes with an integrated gateway, secure ecommerce and CMS platforms. Eliminated "partial enrollments" to zero.Launched the "Graduates in Action" module to display university graduates diversity and global presence in 125 countries. Utilized randomizer display to rotate graduates exposure daily on the home page. Introduced new MBA program increasing enrollment revenues by 85%. Achieved #1 rankings for metaphysical degree related key phrases in Google search for 10% increase in enrollment.

Benchmark studies and special assessments for CMS, Ecommerce, Knowledge Management, BPR. Special Business Analyst to Fortune 500.Achievements:• Number revenue producer among all analysts.• Chief Architect, analyst and author: Doculabs Special Report on IDMS.• Chief Architect, analyst and author: Doculabs Special Report on Knowledge Management.• Chief Architect, analyst and author: Doculabs Special Report on Document Management.• Chief Consultant to XEROX PARC: Assessed and analyzed overall R&D projects.• Chief Consultant to IBM: Knowledge Management, Collaboration, Workflow and Document Management.• Chief Consultant to Microsoft: Product development for Sharepoint (Knowledge Management).• Lead Consultant to Chase Manhattan Bank: CMS and Collaboration needs assessment.• Lead Consultant to New York City Employment Retirement Services (NYCERS): CMS.• Lead Consultant to United States Postal Service (Washington, DC): IDMS and workflow.• Lead Consultant to Georgia State Assembly: Legislation Management System.• Lead Consultant to Saperion AG (Germany): Knowledge Management, CMS and Collaboration (White Paper).• Lead Consultant to Documentum (EMC Corporation).• Annual presenter at AAIM conference.• Special presenter at OnBase conference.• Regular contributor to InformationWeek, Group Computing, Knowledge Management Magazine, KMWorld, Inform.• Special video presentation on Knowledge Management for IBM.• Collaborative Commerce white paper for Open Text Corporation.