Digital Marketing Director
Hollywood, Florida, Us
•Explore new media to determine the best mechanisms to promote brand exposure, customer engagement, and influence consumer sentiment through proven digital marketing campaigns with over 40 clients nationwide•Conduct reputation management reviews with tailored responses for brands online on review sites like Yelp, Google Reviews, and Merchant circle. •Make creative use of various social media mechanisms, as well as more traditional online marketing mechanisms, including: Wordpress, Facebook, Twitter, YouTube, Tumblr, Blogs, Instagram, Pinterest, online newsletters, Foursquare, and more.•Build an online relationship with consumers and determine where conversations are taking place to position brands for maximum reach utilizing targeted ads and content for more than 30 clients.•Write detailed articles, press releases, reviews, and news with SEO rich content to boost ROI. •Write multiple messages daily for Facebook, Twitter and Blogger accounts with the objective of educating the consumer on products, news, photos, specials and more while building brand awareness. Also, maintaining and managing social media campaigns for clients to increase fan base and overall engagements leading to high ROI. •Track website engagement with the use of Google Analytics to gauge visits, landing page influence and bounce rates that influence potential buyers.•Develop website properties and pages with lead-capture elements and content rich material that attracts potential leads.• Analyze Google Analytics data and Google Webmaster Tools to conduct critiques and offer suggestions for client websites to rank high in Google and Yahoo search engines. • Plan and execute the SEO keyword research, including keyword analysis, copy, link creation and maintenance with clients. • Manage multiple Search Engine marketing campaigns that create high CTR and low CPC. • Market to clientele via email with enticing subject lines, HTML friendly layouts and quality content.