Proposing, implementing, and tracking marketing strategies that promote the agency and its clients. Driving communications strategies and tactics, ensuring that all elements support the values and goals of the agency and its clients. Using Web analytics to develop client reporting and insights. Establishing ROI metrics and measuring client returns on marketing spending. Overseeing content development and creative service activities of artists and writers, including project management and scheduling. Supporting digital projects with interpersonal skills and hands-on use of Google Tag Manager, Google Analytics, Adobe Creative Suite, content management systems, web development techniques, Microsoft Office Suite and HTML.

Developing, implementing, and continuously improving marketing communications based on an annual calendar. Conceptualizing and managing social media engagement programs. Developing, maintaining, and promoting websites. Researching, selecting and overseeing vendors for marketing solutions including customer relationship management, data management platforms, website analytics, marketing automation, email marketing, progressive profiling, site retargeting, and social media management. Creating and executing integrated marketing campaigns that include digital advertising, social media, promotional materials, print, and other traditional media. Coordinating the work of designers, vendors and internal contributors. Managing email, fax and postal communications with clients and business partners. Overseeing corporate participation in events as a sponsor, organizer, exhibitor, public speaker, and presenter. Boosting awareness and driving leads via in-person B2B events. Establishing the organization's presence on social media platforms, search engines, and directory listings.

Advertising Media Planning CMMN A313: Focused on the study of paid media planning and research. Topics covered include advertising industry roles and terminology, advertising and media research as well as the selection and evaluation of satellite, cable and broadcast TV, terrestrial radio, digital audio, social media, newspapers, magazines, outdoor and out-of-home advertising, digital video, search engine marketing and digital display advertising.Strategic Content Creation II CMMN A337: This course provides instruction to hone and polish informative and persuasive writing to create messages for clients. Topics include marketing communications, public relations, AP Style, content marketing, SEO and creative strategies.

Consulted with clients to customize multimedia campaigns including display advertising, extended reach networks, video, mobile apps, SEM, SEO, social media and print media. Partnered with advertisers to provide advice, direction, set expectations, determine appropriate KPIs and recommend a comprehensive strategic solution including creative and targeting. Established, monitored, and optimized key performance indicators for clients such as Coca-Cola Bottling Company United, Inc. Conducted presentations via webinar and in-person events representing NOLA.com, which served 2.2 million monthly unique users as of 1/1/2015.

Fostered internal and external partnerships to support more than $200M in revenue annually from 200+ UK and US companies. Client marketers included pharmaceuticals, medical devices, hospital systems, consumer packaged goods, and government initiatives. Portfolio included AstraZeneca, FDA, General Mills, GSK, Johnson & Johnson, Eli Lilly, L’Oreal, Merck, Nestle, Pfizer, Procter & Gamble, and Target.Hired, trained and coached a team of 10 marketing managers and product managers to drive repeat visits, time spent, page view consumption, social sharing and other engagement metrics for sponsored content programs. Championed data-driven projects with sales, executives, cross-functional teams and vendors. Developed compelling user engagement campaigns leveraging SEO, social media, e-mail, video, Web and mobile platforms. Used behavioral audience targeting to achieve a 20% lift in purchase intent as measured by external market research.Developed content strategies for WebMD, a Comscore top 50 website serving 191 million monthly unique users. Increased contracted traffic delivery by 44% year-over-year. Ensured all programs met monthly goals in a fast-paced, high-volume environment. Oversaw the development of a suite of reporting tools to measure traffic growth, make projections and reveal audience insights. Customized analytics dashboards enabling internal stakeholders to monitor progress toward disparate goals.Increased on-site video viewership by 54% using audience segmentation strategies. Guided editorial, marketing, design, and product development activities to consider SEO best practices. Used Hitwise and Google Webmaster tools to research competitive set and benchmark performance. Selected content to appear in internal search, mobile, home page, social channels, and 40 e-mail newsletters. Chose content and monitored results for content partnerships with Psychology Today and Men's Health (Hearst). Initiated content development informed by SEO opportunities.

Managed digital communications for the transition from AMVESCAP Retirement to Princeton Retirement Group, a Merrill Lynch subsidiary. Wrote and edited all content — more than 300 articles — for four informational and e-commerce websites to serve consumers, employer clients and distribution partners. Developed internal and external communications strategy, positioning, branding, planning, engagement and content development to differentiate Princeton Retirement Group as the retirement account service provider of choice. Developed and implemented internal communications strategies for executives, managers, employees, and other internal stakeholders to enhance the dissemination of timely information about the organization’s merger/acquisition progress. Overhauled investor account interface and content, prompting an increase in website usage by 50% year-over-year. Implemented customer-facing e-mail newsletter programs. Managed vendor partners to drive brand awareness, service preference and product adoption within the financial services industry. Successful tactics included personalized newsletters and live phone conferences. Led product launch presentations and training sessions with diverse stakeholders, including customer service staff, managers, and executives. The company managed $7 billion in retirement plan assets across 720 plans and 170,000 individual investors. Collaborated with graphic design and web development team members daily.