John Clinton Email & Phone Number

New York City Metropolitan Area

Head of digital strategy/content/creative direction for the Office of New York State Governor Kathy Hochul, reporting to Comms Director.• Lead team of 9 overseeing digital channels (social, email, website, SMS) and creative direction (brand management, digital, print, multimedia, experiential) for the Office of Governor Kathy Hochul.• Reimagined and implemented team processes to increase production, improve performance, track content schedule and output, improve work/life balance, and contribute to overall strategic communications goals.• Developed digital reporting convention from scratch including systems for collecting and sorting raw data, data analysis and visualization, and key insights identification regularly presented to governor and staff.• Established brand standards, expanded distribution program, and created system for new contentdevelopment leading to a 20% increase in followership and 50% increase in reach in first 3 months.• Shepherded roll-out of and extensive implementation program for updated New York State brand guidance and creative coordination to 96 agencies informing over 450,000 employees reaching 20M residents.

New York City Metropolitan Area

My side gig bringing professional media production to the sights, sounds, and stories of the important people in our personal lives. Reach out if you or someone you know would like more information!

Greater New York City Area

Promoted to head of in-house creative team reporting to CMO; oversaw 15-person staff of designers and producers. Collaborated with department heads to transform insights into industry-leading products, campaigns, and performance marketing strategies reaching tens of millions of consumers/month and contributing to millions of D2C sales/year.Coached team into award-winning in-house agency; improved work satisfaction scores from 38% to 100% positive over 2 years. Overhauled operations improving work/life balance while doubling output to 10k creative assets/year to fuel web, email, social, advertising, events, print, outdoor, and more consumer marketing channels. Recruited roster of freelance creatives and agencies to smooth demand, diversify talent, and manage costs.Prioritized web accessibility, built out creative lab/photography studio serving 300 colleagues, spearheaded industry-leading virtual events strategy during COVID period, developed system for diversifying company-wide creative assets, led exploration of AI tools, kickstarted children's video programming licensing.Personally directed sessions with top authors including Barack Obama, John Grisham, Hillary Clinton, George R.R. Martin.

Greater New York City Area

Created new role reporting to EVP, Publishing Development; hired, trained, and managed 4-person video team. Built $150k digital studio, architected workflow to save $250k/year. Launched 4 video brands including Brightly Storytime (now at 180k subs). Secured access to YouTube Partner Program including Content ID. Expanded to virtual events, podcasting.

Greater New York City Area

Initiated publishing events business reporting to SVP, Publishing Development; managed vendor relationships. Researched and developed strategy, piloted small- and large-scale event concepts with and without authors. Coordinated company efforts at large conventions: San Diego Comic Con, New York Comic Con, and Book Con. Produced and directed Dan Brown book launch at Lincoln Center for 2,500 in-person and 25,000 virtual attendees.

Greater New York City Area

Adjunct Instructor for NYU's Masters in Publishing: Digital and Print Media program teaching "The Role of Video in Publishing" course.

Gutersloh, Germany

Post-MBA consulting-style rotational program at one of the world's largest media companies (parent of Penguin Random House); Projects included: researching acquisitions, identifying and evaluating new business plans, piloting digital publishing products, exploring vertical media strategies for publishing content, etc.

Cupertino, California, United States

MBA summer internship; analyzed market opportunity for proposed iTunes service; produced multi- dimensional analysis of iTunes fraud

New York, New York, United States

Oversaw $6M in production budgets for MTV Networks DVD, iTunes, Video Games, Special Events; supported production management on tentpole events such as MTV Video Music Awards, MTV Spring Break, etc.

New York, New York, United States

Production management support for all studio-based television programming.

Master Of Business Administration - Mba, Marketing, Entrepreneurship, General Management

Bachelor Of Music, Music Business