In my role at BluIP, I develop marketing strategies to enhance customer product awareness, platform adoption, and partner ecosystem growth. My key responsibilities include coordinating BluIP's industry event communications, managing digital marketing campaigns, and producing critical marketing materials. I play a pivotal role in adopting and integrating AI-driven tools for marketing automation, streamlining processes for SEO, website optimization, content creation, and analytics. Additionally, I oversee the marketing tech stack, including HubSpot, Google Analytics, and project management platforms Airtable and Smartsheets, which aim to optimize marketing performance and sales funnel health. I manage the marketing team, focusing on strategic growth and efficient operation.

Tech layoffs affected thousands across hundreds of companies between '22 and '23. I took the time to take proper paternity leave and help my COVID baby adjust to socialization with other kids whom he had seen almost none of in 2 years.

Partnered with the brand, engineering, news, and design teams to develop and publish marketing campaign pages. Developed SOP for SEO and marketing analytics teams to evaluate KPIs on existing content. Mapped customer journey across the digital experience and prepare contentstrategies in response to content gaps. Assisted with the ideation, strategic development, and implementation of app store optimization initiatives. Established a working content calendar to promote DEI and community growth by targeting thought leaders and potential service users.Served as the primary point of contact for launching pages in response to urgent crises. Worked cross-functionally with the product team and global regional managers to ensure translated content for marketing pages and app store listings is aligned with the US. Collaborated with cross-functional teams to implement content maintenance requests.

Develop strategies for and manage digital marketing campaigns including monitoring ad spend and reporting on KPIs. Implement lead-generation initiatives for targeted audiences. Promote programs, services, fundraising events, and ongoing philanthropic initiatives through paid advertising and social media.Update the website and optimize performance. Maintain social media presence. Coordinate internal agency communications. Assist with producing virtual events including agency "town hall" meetings, ceremonies, and fundraisers.

Responsible for developing and managing all digital and traditional advertising campaigns, including media buying, photography, design, and performance ROI reporting. Structured dealer, end-user, and press network communications including pricing updates, event invitations, and product launches. Regularly tasked with producing marketing materials, monitoring and updating the company website, implementing sales promotions, and elevating social media presence.

Assured that all messaging was consistent with branding and accurately reached the intended target market. Monitored Salesforce marketplace implementation as well as Microsoft Dynamics and Sage. Managed the production of targeted content creation including infographics and white papers. Worked closely with SEO & PPC campaign managers to identify site issues and improve search engine ranking.

Tasked with maintaining client communication and ensuring projects were completed within projected deadlines. Developed 'scope of work' plans revised contracts for all accounts. Managed a small team of SEO and web design professionals focused on improving web design, email blasts and other marketing materials. Provided support to senior developers with basic CMS creation and maintenance.

Maintained website, social media, and instore promotions. Develop and execute direct mail campaigns. I still create their direct mail pieces, instore sale signage and maintain their website.

Clients include:120 Games * GameDude * MetroDeventures * LA Media Company * Berniece Hunt * In Total Focus * Arcade Works * All or Nothing Games * Axum Trading* Ethiopian Wild Forest Coffee *

Assisted webmaster updating client websites using popular content management systems. Edited and proof read copy and press releases.

Managed traffic for radio spots and distribued media kits to television stations.