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P&L and brand centric C-Level executive with expertise in rapidly scaling profitable businesses in multiple industries, with a focus on direct-to-consumer, and consumer-interfacing companies. With ultimate accountability for generating profit and revenue, successfully overseen business analytics, strategy, branding/marketing, customer experience, finance and operations management for mid-sized to billion dollar enterprises. A transformational leader and profit accelerator achieving the extraordinary:► Entrepreneurial industry disruptor, always surpassing revenue and profit targets.► Expert in penetrating and profitably scaling new markets: U.S., Europe, Latin America and Asia.► Wide range of industry experience: Media & Entertainment, Consumer Goods and Services, Telecom, Tourism,eCommerce, and Management Consulting.
Profitland Partners
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Chief Executive OfficerProfitland Partners Feb 2017 - PresentProfitland Partners' secret sauce ensures our client’s exceptional profitable growth. Our advisory services help companies to outperform the competition, redefine industries, and achieve a tier-one market position. We strategically achieve operational excellence & lowest-cost position, while establishing a culture of performance that breeds the highest levels of employee engagement.
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PresidentSbs Corporation Feb 2016 - PresentRecruited by Chairman to accelerate profitable growth for SBS, one of the largest owners and operators of Hispanic media assets in the U.S. Optimized SBS’s television assets, the origination of new digital platforms, and the creation of new E-tailing assets to successfully drive revenue generation and EBITA growth.
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Ceo Interactive Media - Latin AmericaSumitomo Corporation Of Americas Oct 2014 - Jan 2016New York, Ny, UsBuilt—from the ground up—a top-tier digital media/Ecommerce enterprise across the Americas and held full P&L accountability. Created a large-scale Direct-to-Consumer Digital Commerce business, including “live” 24/7 Television + Web + Mobile, supported by social media platforms. Grew Direct-to-Consumer Digital Commerce business in Brazil. Managed the development and creation of several greenfield investments in the region. -
CeoDearmas & Company Sep 2010 - Sep 2014Business Advisory Firm that successfully executes breakthrough strategies designed to significantly accelerate the profitability and branding positions of our valued clients in the Telecommunications, Media, and CPG industries.
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International - Vice PresidentDirectv 2006 - 2010El Segundo, Ca, UsP & L accountability and profitable growth for two business units within DIRECTV, with annual revenues exceeding $1.5B. Accountable for all strategy, marketing, operations, customer acquisition/retention initiatives, and day-to-day management of over 130 TV Networks. Directly accountable for creating / aggregating existing and original content. -
PresidentAt&T 2002 - 2005Dallas, Tx, UsFull P & L accountability for 5 business units in Latin America. Wireless, Broadband, and TV Cable service provider serving over 1.5 million customers. FY'05 Revenues of $500M with over 5000 employees. Services: Cellular, Residential and Corporate Fixed telephony, Private Networks, Wireless Data, Internet Access and TV Cable operations. -
President - Home Shopping EspanolHsn 2000 - 2002St. Petersburg, Fl, UsFull P & L accountability. Launched HSE, first-to-market 24 / 7 "live" television-shopping network focused on the US Hispanic and Latin American markets. -
Senior Vice PresidentSystemone Technologies, Inc. 1998 - 2000Full P & L accountability for this Green Technology Start-Up. Raised first and second round capital funding, executing strategic direction and accountable for the day-to-day management of a new environmental product company.
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Global - Vice President Of Strategy & MarketingPhelps Dodge International 1994 - 1998Full P & L accountability. Led international and domestic teams in first-ever implementation of highly disciplined and effective strategic planning process. Spearheaded and managed local, regional and worldwide marketing function in 32 business units, in over 20 countries.
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Senior ManagerKpmg 1989 - 1993New York, Ny, UsP & L accountability. Launched and managed KPMG's Strategy / Marketing consulting practice. Accountable for all Marketing and Business Development activities, and in addition managed multiple client engagements focusing on the creation and implementation of strategic planning, marketing and operational improvement programs. These hands-on, on-site initiatives significantly increased the profitability of publicly-held and family-owned companies.- Founder and Chairman of the Florida Sterling Counsel for Productivity and Quality. This highly successful endevour became the State of Florida Governor's Productivity and Quality Award Program. - Sample Clients Served: Timberland, United Technologies, (Hamilton Standard and Space & Sea), Coca Cola, Pepsi, American Express, Montenay Power Corp, Lennar Homes, Ryder, Burger King, BMI Insurance, Wendy’s and Althin Medical.
John De Armas Skills
John De Armas Education Details
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Pacific Union CollegeBusiness Admministration -
Middlebury Institute Of International Studies At MontereyInternational Business
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Pacific Union College
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Pacifica Union CollegeGeneral
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Middlebury Institute Of International Studies At MontereyInternational Business
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Institute Of International Studies At MontereyMaster Of Business Administration - Mba
Frequently Asked Questions about John De Armas
What company does John De Armas work for?
John De Armas works for Profitland Partners
What is John De Armas's role at the current company?
John De Armas's current role is CEO at ProfitLand - Business Growth Advisory Firm | Executive Coach | Board Member.
What is John De Armas's email address?
John De Armas's email address is jo****@****uth.net
What is John De Armas's direct phone number?
John De Armas's direct phone number is +140745*****
What schools did John De Armas attend?
John De Armas attended Pacific Union College, Middlebury Institute Of International Studies At Monterey, Pacific Union College, Pacifica Union College, Middlebury Institute Of International Studies At Monterey, Institute Of International Studies At Monterey.
What skills is John De Armas known for?
John De Armas has skills like Strategy, Start Ups, Marketing Strategy, Strategic Planning, Management, Leadership, Digital Marketing, Marketing, P&l Management, Strategic Partnerships, Business Strategy, Advertising.
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