VP of Marketing | Multi-National Workforce Management Software BrandLed and directed a cross-functional team driving vision, strategy, and execution across GTM, Product Marketing, Branding, Demand Generation, and Marketing Operations for a prominent multi-national workforce management software brand.- Orchestrated a comprehensive overhaul of the demand generation engine, resulting in a remarkable 7x increase in Marketing-sourced ARR during the initial two full quarters of tenure. Achieved these gains while effectively managing reduced budget and maintaining a flat headcount.- Spearheaded the consolidation of operations, platforms, and brand identity from four distinct companies and software titles into a unified, compelling brand narrative.- Innovated Marketing reporting and attribution systems, accelerating decision-making and response times.- Engineered the revitalization of the global SDR team, driving exponential improvements in efficiency and throughput.- Pioneered the transformation of organic and paid social media strategies, yielding amplified audience engagement and reach.- Initiated streamlined project management processes and review cycles, optimizing collaboration and project delivery.- Revitalized integrated outbound marketing campaigns for both existing customer base and prospects.Unified Product Marketing efforts, enhancing GTM strategies, and elevating sales enablement practices.

Lead GTM, Product Marketing, B2C, DTC, analytics, growth strategy and execution for a leading behavioral health & technology brand. Built B2B strategy and team from the ground up, and deployed campaigns that have created more than 5x growth in qualified pipeline YTD. Drove new corporate positioning and branding, including a new website, content, videos and PR coverage. Helped drive customer campaigns that have resulted in higher base revenue and customer satisfaction.

Started B2B Demand Generation efforts from scratch.- Established working budgets and metrics- Created content engine and integrated campaigns- Hired a small team and ramped them up quickly- Increased PR and media visibility through press releases and partnerships- Grew Marketing-sourced pipeline by 500% in my second quarter of tenure- Spearheaded an annual benchmarking study (published), a new website and corporate re-branding

Strategically led and executed demand creation and revenue generation initiatives at Kareo, a dynamic healthcare technology company.- Directed a high-performing team of 10 Marketing Managers and 6 Business Development Representatives, driving synergy and cross-functional excellence.- Consistently surpassed Kareo's growth targets through continuous process enhancements, robust channel expansion, and enhanced funnel performance.- Pioneered a best-in-class PPC optimization initiative that has positioned Kareo as an industry leader.- Led a comprehensive SEO campaign, achieving a remarkable 20% increase in organic lead volumes.- Architected a scalable MarTech ecosystem that streamlined lead processing and attribution, optimizing efficiency.- Successfully introduced a sales enablement platform, resulting in a notable 47% surge in MDR activities and a 19% increase in sales-accepted opportunities.- Orchestrated diverse online, email, content, direct mail, and outbound calling campaigns to drive engagement and conversions.- Managed KPI reporting, providing insights for prospecting, demand generation, sales, and customer-focused initiatives.- Collaborated cross-functionally with Sales, Finance, Customer Support, and Operations to enhance corporate efficiency and elevate customer satisfaction.

- Managed a team of managers focused on lead generation, customer base marketing, SEO, PPC, social media, web development, content creation and marketing operations.- Increased the number of marketing-qualified leads by 300% within a two-year period.- Administrator for Salesforce.com CRM, Eloqua marketing automation, inbound and outbound call centers, interactive chat and instant call platforms that improved lead capture rates by more than 40%.- Managed several key SEO, PPC and web projects that improved traffic and lead conversion through the company’s online properties.- Managed direct mail, email, PPC, CPL, and multimedia campaigns that will create more than 30,000 marketing-qualified leads in FY2012.- Created and managed customer base marketing and life cycle management strategies and initiatives for HireRight's Emerging Enterprise customers.- Managed and executed annual business strategy and planning for demand generation, customer base marketing and marketing operations. -Created and managed monthly marketing KPI reporting and analytics.

- Managed a team of program managers focused on creating database marketing solutions for a national prepaid wireless provider.- Programs utilize integrated direct mail, email, web and telemarketing media to generate increased revenue and reduced churn.- Directed a team of analysts to support all program and base reporting for Customer Base Marketing and Boost. - Worked cross-functionally with IT, Platforms, Customer Care, Product Development and Finance to assure that all programs are optimized and integrated.- Established annual budgets with Finance and Senior Management, and manage department P&L.- Led efforts between Marketing and IT to build and maintain a centralized campaign management platform using Siebel CRM, with a user interface that works directly within Boost’s Customer Care billing platform.- Worked with vendors and internal personnel to create customer base churn models and behavior-based customer segmentation models.- Worked with IT personnel to improve the efficiency of the data warehouse.

- Managed a team of six Marketing Analysts, a Marketing Manager and Project Manager.- Led improvements in data quality, including First Logic standardization and de-duplication, CRM, broker segmentation, web reporting and contact data cleansing process initiatives.- Managed pricing and competitive analysis. Improved competitive data accuracy and cut processing time by more than 50%. Worked with IT to move large MS Access scripts to Oracle and Informatica for fast and automated processing.- Worked with outside vendors to create micro-segmented marketing campaigns using direct mail, email and web. Using variable content driven by the micro-segment and the broker’s response patterns, the program drove increased applications and fundings for Argent. - Developed marketing key performance indicators and create ROI reporting for all direct marketing programs.- Manage all primary and secondary research, including brand tracking and satisfaction surveys.

- Managed all aspects of service-based marketing for the Storage Solutions division, including product development, life cycle management, pricing, competitive analysis, reporting, promotion and communications.-Developed a support renewal notice process that improved renewal rates by more than 10%.- Worked with cross-functional team members, partners and customers to launch and manage a VAR services certification program.- Created an initiative to have the US support center independently audited and certified by Support Center Practices, Inc.- Led a cross-functional team to analyze and realign service pricing based on cost factors, competition, and value.- Facilitated stronger relationships with channel partners and service sales teams to improve loyalty, service and revenues.