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John Degraff, Cpi Email & Phone Number

Senior Marketing Lecturer Emeritus at the University of Wisconsin-Whitewater, and cofounder of the Innovatrium at Innovatrium
Location: Madison, Wisconsin, United States 12 work roles 4 schools
2 work emails found @uww.edu 2 phones found area 914 and 202 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email c****@uww.edu
Direct phone (914) ***-****
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Current company
Role
Senior Marketing Lecturer Emeritus at the University of Wisconsin-Whitewater, and cofounder of the Innovatrium
Location
Madison, Wisconsin, United States

Who is John Degraff, Cpi? Overview

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John Degraff, Cpi is listed as Senior Marketing Lecturer Emeritus at the University of Wisconsin-Whitewater, and cofounder of the Innovatrium at Innovatrium, based in Madison, Wisconsin, United States. AeroLeads shows a work email signal at uww.edu, phone signal with area code 914, 202, and a matched LinkedIn profile for John Degraff, Cpi.

John Degraff, Cpi previously worked as Co-Founder, Vice President of Sales and Marketing at Innovatrium and Senior Marketing Lecturer Emeritus at University Of Wisconsin - Whitewater. John Degraff, Cpi holds Certified Professional Innovator Certificate, Leading Corporate Innovation from University Of Michigan - Stephen M. Ross School Of Business.

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Email format at Innovatrium

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*@uww.edu
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Profile bio

About John Degraff, Cpi

John DeGraff: Educator, Innovator, Marketer.In the last 17 years, John has lead innovation and growth executive education and consulting programs with notable companies like Bosch, Boehringer Ingelheim, Ceridian, CMS, DMGI, DSM, Eaton, Florida Power, and Light, GE, Hagerty, Haworth, Honeywell, Ingersoll Rand, Johnson & Johnson, McDonald’s, NBC, Pfizer, Prudential, ProQuest, Syngenta, and Zoetis. Presently an Marketing Lecturer II at the University of Wisconsin-Whitewater and Partner at the Innovatrium Innovation Institution in Ann Arbor, Whitewater and has taught in Executive Education programs at the University of Michigan, Air University (Air Force), University of Dayton and Notre Dame. Before cofounding the Innovatrium in Ann Arbor, John had successfully launched over 150 new products, two product lines that sold over 1 billion dollars (Gerber Graduates and first multipack microwave popcorn in Wal-Mart Pop Weaver). His positive leadership style focuses on creating a culture of extraordinary performance from cross-functional teams. Specialties:-Executive Education-Innovation and Entrepreneurial Marketing-New Product Introductions-Business and Marketing Strategy-Marketing, Digital Marketing, and Sales-Co-Branding and Supply Chain Partnerships -Startups/Turnarounds-Key account targeting/solution selling-Strategic Planning/P&L-Certified Professional InnovatorDeGraff is also a Social Impact Advisor for the UW Whitewater American Marketing Association (12 national championships in a row), the UW Whitewater ENACTUS (one national championship and one second place), and a Community Based Learning Fellow. DeGraff also has worked for the following non-profit organizations: Combat Blindness, Hydroponics for South Milwaukee, Excellent Schools Detroit, Detroit Symphony Orchestra, Detroit PBS, Janesville Business Challenge, Kellogg Foundation, The Mary Ann Remick Catholic Education program, Tomorrows Hope Men’s Health Initiative, and Travers City Chamber of Commerce.

Listed skills include Strategy, Leadership, Marketing Strategy, Marketing, and 46 others.

Current workplace

John Degraff, Cpi's current company

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Innovatrium
Innovatrium
Senior Marketing Lecturer Emeritus at the University of Wisconsin-Whitewater, and cofounder of the Innovatrium
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12 roles · 48 years

John Degraff, Cpi work experience

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Co-Founder, Vice President Of Sales And Marketing

Current

Ann Arbor, MI, US

The Innovatrium Innovation Institute is an organizational development, consulting and training firm specializing in creating value through innovation and growth. It was founded by leading business school professors at the top rated University of Michigan Ross School of Business, consultants, and former executives. Its methods are based on the Competing.

Apr 2006 - Present

Senior Marketing Lecturer Emeritus

Whitewater, WI, US

John has a passion for marketing and provides an action learning environment that helps students grow. As both a practitioner and an educator, his courses at University of Wisconsin Whitewater help students relate real world experience to theory, case studies and simulations.

Oct 2013 - Jun 2024

Adjunct Innovation Professor

Ann Arbor, Michigan, US

Executive Education Classes TaughtBoehringer Ingelheim Innovation Greenhouse Program - Phase 1, Boehringer Ingelheim Innovation Greenhouse Program - Phase 2, Boehringer Ingelheim: Global Competitiveness through Innovation, GE Energy: Manufacturing and Supply Chain Excellence Master's Program, Certified Profession Innovator (CPI) certificate program.

Jun 2006 - Jun 2024

Member Of The Board Of Advisors

Elkhorn, Wisconsin, US

  • John's Responsibilities
  • Oversee implementation of strategic direction.
  • Articulate, safeguard, model and promote Arrow Companies, LLC values.
  • Promote Arrow Companies, LLC in the community.
  • Identify, recruit, orient, involve and assess fellow directors.
  • Suggest strategic agenda items to promote a governance model of operations for the board.
Jan 2016 - Jan 2021

Vp Marketing And Sales

SAN Diego, California, US

Restructured sales, marketing and call center for Auto Glass Specialists 60 locations. Grew retail segment 31%, volume increase helped secure sale of the company to Belron Inc. the world leader in auto glass repair and replacement

2002 - 2006 ~4 yrs

Vp Marketing

Hbg New Media

Led startup Dot-com Company from $500,000 to $3,500,000 in two years. Created, diagnosed and developed first e-commerce joint venture with Fannie May Candies; grew web base business 98% year one (revenue share model)

2000 - 2002 ~2 yrs

Director Of Marketing

Fort Atkinson, WI, US

Developed and implemented a marketing plan that quadrupled Jones Dairy Farms company profits in five years by developing a branded foodservice and retail program called “Welcome to Our House”. Developed worldwide recipe contests for Ivy Awards and National Bed and Breakfast association.

1994 - 2000 ~6 yrs

Director Of Marketing

Smithfield, Virginia, US

Negotiated and developed first regional Coca-Cola tie-in program with eleven states resulted in 20% company growth.Launched new co-branding programs with Florida, Florida State, Miami, Alabama, Auburn Universities, and Atlanta Braves for Lykes meat division.

1992 - 1994 ~2 yrs

Director Of Marketing

Arlington, VA, US

Pioneered new product category by launching Gerber Graduates, which has sold over a billion dollars. Built new product program and launched 44 new products in just one year. This Led Gerber Baby Food to its highest brand share (71.3) in over ten years, with all time record sales in five of six baby food categories that accounted for 95% of company earnings.

1988 - 1992 ~4 yrs

Director Of Marketing

Carmel, Indiana, US

Producer of 20% of the worlds popcorn. Launched first microwave popcorn at Wal-Mart called "Pop Waever", still in distribution today. Developed the Trails End popcorn fundraising program for the Boys Scouts.

1984 - 1988 ~4 yrs

Associate Product Manager

Battle Creek, Michigan, US

Managed, planned and executed all advertising, consumer promoting, and trade promoting for startup company Whitney Yogurt. Positioned brand in 20 major markets including New York, Los Angeles, Miami and Chicago.

1982 - 1984 ~2 yrs

Product Manager

Peter Eckrich & Sons

Directed advertising, consumer promotion, and trade promotion on Eckrich #1 brand smoked sausage; managed marketing budget of $7MM. Hired as Corporate Food Microbiologist; advanced through Corporate Analytical and Nutritional Chemist to Quality Assurance Specialist, then to Associate Product Manager in Marketing.

1978 - 1982 ~4 yrs
4 education records

John Degraff, Cpi education

Certified Professional Innovator Certificate, Leading Corporate Innovation

University Of Michigan - Stephen M. Ross School Of Business

Msba, Marketing

Purdue University Fort Wayne

Bs, Biology, Chemistry And Business

Western Michigan University

High School Degree, Pre-Medicine/Pre-Medical Studies

Portage Central
FAQ

Frequently asked questions about John Degraff, Cpi

Quick answers generated from the profile data available on this page.

What company does John Degraff, Cpi work for?

John Degraff, Cpi works for Innovatrium.

What is John Degraff, Cpi's role at Innovatrium?

John Degraff, Cpi is listed as Senior Marketing Lecturer Emeritus at the University of Wisconsin-Whitewater, and cofounder of the Innovatrium at Innovatrium.

What is John Degraff, Cpi's email address?

AeroLeads has found 2 work email signals at @uww.edu for John Degraff, Cpi at Innovatrium.

What is John Degraff, Cpi's phone number?

AeroLeads has found 2 phone signal(s) with area code 914, 202 for John Degraff, Cpi at Innovatrium.

Where is John Degraff, Cpi based?

John Degraff, Cpi is based in Madison, Wisconsin, United States while working with Innovatrium.

What companies has John Degraff, Cpi worked for?

John Degraff, Cpi has worked for Innovatrium, University Of Wisconsin - Whitewater, University Of Michigan Executive Education, Arrow Companies, Llc, and Auto Glass Specialists Inc.

How can I contact John Degraff, Cpi?

You can use AeroLeads to view verified contact signals for John Degraff, Cpi at Innovatrium, including work email, phone, and LinkedIn data when available.

What schools did John Degraff, Cpi attend?

John Degraff, Cpi holds Certified Professional Innovator Certificate, Leading Corporate Innovation from University Of Michigan - Stephen M. Ross School Of Business.

What skills is John Degraff, Cpi known for?

John Degraff, Cpi is listed with skills including Strategy, Leadership, Marketing Strategy, Marketing, Strategic Planning, Cross Functional Team Leadership, Management, and Start Ups.

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