John A. Demato

John A. Demato Email and Phone Number

🗽 Visual Storytelling Expert | 📸 Branding, Event + Book Photos for Speakers, Coaches, Authors & Professional Service Firms | Photos That Build Trust, Connection, and Credibility | #delivermagic #yeahabsolutely @ DeMato Productions
John A. Demato's Location
New York City Metropolitan Area, United States
John A. Demato's Contact Details

John A. Demato work email

John A. Demato personal email

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About John A. Demato

Hi there, I’m John—nice to meet you :)Over the past decade working for myself, I’ve come to learn that how you show up in your photos can be the difference between being noticed and being remembered. I work with experts, speakers, authors, trainers, consultants, and professional service firms to make sure they’re not just telling their story about how they solve their client's problems, they’re showing it through the visual assets they share with those they serve.Expert-based business owners and professional service firms often face challenges like:❌ Outdated or inconsistent imagery that undermines credibility.❌ Generic visuals that fail to set them apart.❌ Misaligned photos that create a disconnect between their expertise and their audience’s perception.❌ Overused stock photos that lack originality and fail to resonate with their target audience.For me, photography isn’t about achieving an idealized image or creating something overly retouched - it’s about capturing the essence of what makes you, you.Where my clients use their photos:✅ Websites✅ Social media profiles and posts✅ Speaker and media kits✅ Presentation slides✅ Digital ads and landing pages✅ Email newsletters✅ Video thumbnails✅ PDFs and downloadable resources✅ Sales materials and proposals✅ Pitch decks✅ Event promotions✅ Blog posts and articles✅ Printed marketing materials, such as brochures and flyers✅ Book covers and author pages✅ Press releases✅ Corporate branding and internal communicationsThese photos don’t just sit quietly on a page—they work hard for my clients, helping them to:✅ Build credibility and trust in highly competitive industries.✅ Position themselves as thought leaders in their field.✅ Create meaningful connections that attract their ideal clients and top-tier talent.At the end of the day, your photos aren’t about me—they’re about you. They’re about capturing what makes you unique, proving your message, and building trust with the people who matter most to your business. Let’s create visuals that show the world how you Deliver Magic and why you’re the one they’ve been looking for. #yeahabsolutely

John A. Demato's Current Company Details
DeMato Productions

Demato Productions

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🗽 Visual Storytelling Expert | 📸 Branding, Event + Book Photos for Speakers, Coaches, Authors & Professional Service Firms | Photos That Build Trust, Connection, and Credibility | #delivermagic #yeahabsolutely
Employees:
1
John A. Demato Work Experience Details
  • Demato Productions
    Book Photographer
    Demato Productions Dec 2020 - Present
    New York City Metropolitan Area
    While using a digital image of their book cover is good enough for some authors launching their new book, for others, they want better. And that’s where the Book Boudoir session comes in. These photos help provide potential readers an opportunity to preview the book in their hands through their eyes.In addition to capturing a variety of images of the book’s cover and spine - whether a single or multiple copies - the session also includes photos of:• Table of contents• Chapter pages• Section headers• Pull Quotes• Illustrations• Unique icons and other customized imagery• Author signatureDuring the pre-session strategy call, authors explain how they plan to leverage these photos, and then talk about the unique aspects of their book that would be ideal to photograph. Based on the specific notes taken during the strategy all and my creative instincts, authors end up with a wide variety of images that they use to not only help promote their book, but also their expert-based business, as a whole.Authors have leveraged these photos for their: • Website • Online content• Digital ads • Social Media banners • Printed materials• Other marketing and promotional projectsWhile the Book Boudoir service is open to all types of books, non-fiction, personal and professional development types are best suited for this service.
  • Demato Productions
    Branding Photographer
    Demato Productions Jan 2017 - Present
    New York City Metropolitan Area
    For experts who speak, write books, train, coach, consult, and professional service firms, branding photos are a foundational element to their marketing and promotional efforts.Branding photography is broken down into two components:📸 Promotional Images – Headshots (tightly cropped photos) and wider portraits (standing, sitting, or leaning) while looking into the camera.📸 Lifestyle Photos – Candid images that capture them in the act of running various aspects of their business and living their lives.It all starts with a pre-session strategy call. Through a series of questions, we identify:⭐️ Who they are⭐️ Who they serve⭐️ The problems they solve⭐️ How they solve themThis informs us of:📝 Specific types of promotional and lifestyle photos they need to capture📝 Outfits they need to wear📝 Personal and professional activities in which they’re engaged in front of the camera📝 Emotional sentiments conveyed through their body language and facial expressions📝 Locations in which these photos need to be capturedThese visual assets are tailored to support the unique branding needs of industries, from personal development, wellness, leadership, sales and marketing experts to law, finance, and other professional services. They are used across key marketing touch points, including:📌 Websites📌 Speaker/Media Kits📌 Social Media Profiles📌 Online Content📌 Client Proposals and Pitch Decks📌 Email Campaigns and Newsletters📌 Presentation Slides📌 Digital Ads📌 Video Thumbnails📌 Printed Materials (brochures, reports, etc.)📌 Internal Branding and Employee Onboarding MaterialsI’ve worked with clients in a variety of fields, including sales, marketing, HR, corporate, entertainment, productivity, leadership teams, wellness, real estate, spirituality, psychology, and professional services such as doctors, lawyers, accountants, financial advisors, wealth management, graphic designers, and videographers.
  • Demato Productions
    Live Event Photographer
    Demato Productions Jan 2017 - Present
    New York City Metropolitan Area
    For experts who speak on stages or coach, train, and consult from the front of the room, it is important for them to share image content that provides potential clients a chance to visualize themselves in that room, learning from them in that capacity. It reinforces their credibility as a presenter and facilitator to those who hire them - event professionals, organizations and other individuals. And that’s what live event photos provide.Some of the types of Live Events that I’ve captured include:• Keynotes• Breakout Sessions• Lunch and Learns• Group Coaching • Group Trainings• Masterminds• Seminars• Conferences• Networking Events• Book Signings• Social GatheringsThis provides them and their marketing team with a wealth of image collateral to leverage in a variety of ways.In the same way that branding photos are used across an Expert’s online and offline presences, the same goes for their live event images, in addition to help support the promotion of the next live event.
  • Demato Productions
    Headshot (And Jack-Of-All-Trades) Photographer
    Demato Productions Aug 2014 - Jan 2017
    Astoria, Ny
    Capturing headshots was my gateway into becoming a professional photographer.I met a headshot photographer during a segment I produced for Maury. The moment I walked into his studio and saw his lights, camera and setup, I was impressed. When I saw a couple photos he captured of the show's guest, I was instantly hooked.After joining his online headshot group, The Headshot Crew (then PH2 Pro), I learned the ins and outs of how to get the most out of a subject in front of the camera. I went from amateur to pro.When I ended my TV career, I decided that I wanted to do headshot photography full time. I've shot over 300 client headshots, from a variety of backgrounds, including:• Actors• Models• Real Estate agents• Business executives• Lawyers• Doctors• Musicians• Small business ownersUltimately, I expanded on my headshot work by branching out to capture a wide variety of photography to help pay the bills. Long story short, I became a jack-of-all-trades photographer out of necessity.Some of the work I captured included:• Networking events• Wedding proposals• Wedding anniversaries• Dating profile pictures• Pet photography• Food photography• DJ/Club photography• Sweet 16's• Bar/Bat Mitzvahs • Dating profile photos• Fitness portraitsWhile all of these experiences helped contribute to the work I do today, I ultimately realized that the best path to a creatively and financially fulfilling photography business was to solely focus on one audience, learn everything about how they serve their people, and shoot that stuff. And since January 2017, that's exactly what I've done :)
  • Deliver Magic: Training For Branding  Photographers
    Founder
    Deliver Magic: Training For Branding Photographers Sep 2022 - Present
    New York City Metropolitan Area
    Monetizing your art as a professional branding photographer is a difficult and challenging endeavor. I know all-too-well based on my own journey. That’s why I created a community to provide mentorship, training, and other support for branding photographers looking to grow an easy-to-refer business in their markets. In September 2023, I wrote a book, “Deliver Magic: Create an Easy-To-Refer Branding and Live Event Photography Business,” as the inspiration for this training program. It’s built on 4 core principles: - Obsess Strategically - Deliver Incomparable Work - Overdeliver With Speed + Value - Tell The Never-Ending StoryThese core principles contribute to building a referable and memorable business by positioning themselves as a:• Go-to expert in your market that has experience serving people just like them • Trustworthy solution to help fill the gaps in their visual storytelling strategy• Strategic collaborator in their success, and not just someone who shoot pretty picturesThrough a series of workshops and other training opportunities, we discuss the how behind the 4 core principles and how to implement them into their branding photography business.Deliver Magic is NOT about funnels, spam emails, scarcity tactics and hyperbole. It's about doing the work they do before, during and after the work BETTER, so that you can create more meaningful experiences for those you serve, providing them with maximum value for their investment.When they do that, clients will never shut up about how great they are to work with to people just like them. This is the key to building a fulfilling, successful, and easy-to-refer branding business.
  • National Speakers Association Nyc Chapter
    Photography Sponsor
    National Speakers Association Nyc Chapter Jun 2018 - Present
    New York, United States
    This organization provided me an introduction into the world of experts who speak, coach, train, consult, and write books. Through a variety of ways, this is an organization dedicated to helping speakers improve both the art and business of speaking for each of its members.From emerging talent to well-established Hall of Famers, this Chapter is full of giving, supportive, and inspiring experts that work with some of the biggest corporations and organizations in the world. And, I’ve had the privilege and honor of meeting, befriending and photographing them all 🙂In addition to capturing candid moments that happen during the monthly Chapter meetings - the President’s address, member insights, and guest speaker presentations - I also capture: • Special Events• Masterminds• Board of Director HeadshotsThese photos are used throughout the Chapter’s online presence, including their website, online content and other promotional and marketing materials. In addition, members also use these photos for their own promotional purposes, as well.Ultimately, the goal is to help the NSA NYC spread the word to let speakers know that there is a resource for them to help elevate their businesses from where they are to where they want to be.I’m grateful to be surrounded by professionals who inspire me to be better than I was yesterday. In return, I have the opportunity to provide them with compelling, high-quality visual assets that help them amplify their recruiting and marketing efforts.
  • Slr Lounge
    Contributing Writer
    Slr Lounge May 2019 - Jun 2021
    Greater New York City Area
    One day, a comment was posted to my blog from a photographer who appreciated the insight I shared in the article published that day. Interestingly enough, those articles are written specifically to provide value to my expert clients, not professional photographers.This inspired me to find an online outlet to provide valuable information related to building an easy-to-refer photography business. And that’s how I came across SLR Lounge, a website aiming to provide a wealth of business-related resources to professional photographers.As a Contributing Writer, I wrote several articles related to:• Visual Storytelling• Writing strategies• Mindset strategies• Repurposing content• Building organic relationships • Leveraging photo assets in contentAnd more…I was grateful for my time spent writing for another publication other than my own blog, as it provided me an opportunity to provide value to my community.
  • The C-Suite Network
    Advisor
    The C-Suite Network Feb 2019 - Jun 2021
    Greater New York City Area
    While making meaningful connections through the National Speakers Association, I also connected with several members of this entrepreneurial-based organization. After a conversation with the founder of the organization, I decided to provide support to them, as well.In addition to writing a series of contributing articles about:• Visual Storytelling• The value of client testimonials• The pitfalls of stock photography• Leveraging client interactions in your storytelling• The benefits of joining professional associations• Why experts hire expertsAnd more…I also contributed by capturing photos of several NYC-based conferences, capturing a variety of photos in the process:• Panels• Keynotes• Sponsor areas• Networking • Breaks in between program segmentsIt was a valuable experience that connected me to other professionals that could benefit from the value that I provide my core clients.
  • Screw The Metadata
    Co-Founder
    Screw The Metadata Oct 2018 - Apr 2020
    Greater New York City Area
    This was my first foray into the photography education space. Prior to the start of STM, Co-Founder, Maurice Jager, and I spent a lot of time on the phone complaining about the way many photographers presented their value through their online presence. We felt they spent all of their time talking to Google and not to the people in front of their cameras. One day, we decided we wanted to do something about it, and show them that the path to building a memorable and referable photography business was by connecting genuinely with those that they serve.And that’s when Screw The Metadata was born.It was a coaching platform built on Kajabi, were we built online course modules geared towards educating photographers on the following topics:• Personal Branding• Online Content Creation• LinkedIn Profile Optimization • Social Media Profile Optimization• Client Engagement Strategies• Identifying Strategic PartnershipsIn addition to the online course platform, we also provided a group forum on the platform and weekly, virtual calls with members to address their questions and talk content, branding and outreach strategies. We also conducted an in-person, half-day workshop during the PhotoPlus Expo in 2019, as well as directed a PhotoWalk that same year. I didn’t know it then, but this experience would become the inspiration for what Deliver Magic has become today.
  • Nbcuniversal Media, Llc
    Field Producer + Director Of Photography + Camera Operator
    Nbcuniversal Media, Llc Aug 2005 - Aug 2014
    Stamford, Ct.
    1000's of interviews and countless hours of effort — and a lifetime of crazy memories. The experiences working on this show would become the building blocks to the work that I provide clients and the principles I teach professional photographers today.What did I do for 9 years working on the show?Sitdown Interviews:• Producer• Camera Operator• Set Designer• Audio Engineer• Post-Production ProducerDramatic Reenactments:• Producer• Script Writer• Director Of Photography• Set Designer• Audio Engineer• Post-Production ProducerPost-Segment Field Pieces:• Talent Producer• Director Of Photography• Direction - multi-camera shoots• Audio Engineer• Post-Production ProducerOther work:• Produced voice-over sessions for Maury Povich and other on-camera talent• Liaison between Producing Teams and Post-Production Department• Creative lead for updating the creative look for sitdown interviews • Maintained Props and set design elementsWhile working on the show, I learned:• The importance of working with a sense of urgency• The ability to think on my feet despite turbulent circumstances• How to work as a one-man band• How to creatively collaborate with others• How to lead in the face of uncertaintyWhile the content of this show varies drastically, working on Maury was a wonderful starting point for the work I do today. And I’m grateful for my time spent there.
  • Hbo
    Production Assistant
    Hbo Aug 2000 - Aug 2005
    Ny, Ny.
    HBO East Coast Productions is where I got my first taste of real-life TV Production. While starting out as an Intern, I was eventually hired as a paid, Freelance Production Assistant, which was awesome since I actually watched the shows I was worked on.While I worked in the control room and on set, my mind was a sponge, soaking in valuable lessons as I watched the seasoned professionals do their thing. I learned very early on to shut up and keep my ears and eyes open at all times, and offer to help wherever I could. While handling a lot of entry-level work:• Answered phones in the control room• Assisted Camera Operators and Lighting Director • Provided support to the Production Manager • Helped Art Director dress the sets before taping• Ran teleprompter for on-camera talent• Ran for coffee and talent lunch orders 🙂I learned a lot of the ins-and-outs of a live-to-tape, multi-camera production environment. All in all, a great place to learn the ropes - great crew, great bosses, great programming - I mean, it's HBO Sports, after all.

John A. Demato Skills

Video Production Photography Video Editing Creative Direction Producing

John A. Demato Education Details

Frequently Asked Questions about John A. Demato

What company does John A. Demato work for?

John A. Demato works for Demato Productions

What is John A. Demato's role at the current company?

John A. Demato's current role is 🗽 Visual Storytelling Expert | 📸 Branding, Event + Book Photos for Speakers, Coaches, Authors & Professional Service Firms | Photos That Build Trust, Connection, and Credibility | #delivermagic #yeahabsolutely.

What is John A. Demato's email address?

John A. Demato's email address is jo****@****nge.com

What is John A. Demato's direct phone number?

John A. Demato's direct phone number is +171843*****

What schools did John A. Demato attend?

John A. Demato attended City University Of New York-Brooklyn College, City University Of New York-Hunter College.

What skills is John A. Demato known for?

John A. Demato has skills like Video Production, Photography, Video Editing, Creative Direction, Producing.

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  • John A. DeMato

    Real Estate Broker / Freelance Photographer At Jad-Fine Art Photography
    Michigan City, In
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