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Responsible for overseeing all corporate communications and omnichannel marketing strategies and initiatives. My role involves leading and conceptualizing integrated internal and external communications with precise execution of brand standards while ensuring consistency of messaging. I am also responsible for managing integrated marketing campaigns that cover email, social, display, and digital advertising. Additionally, I oversee go-to market communication strategies, messaging, product positioning, sales strategies, and channel communications plans.

• Managed the creative development of print and digital collateral, websites, advertising campaigns, communications, video marketing, packaging, events, and tradeshow exhibition booths• Ensured the consistency and accurate execution of brand standards and brand identities• Led in-house team and supervised outside agencies, project management• Oversaw and evolved visual aesthetics and ‘taste appeal’ for 8 brands across US/Eur • Managed communications through the conceptualization and development of a robust 3-phased strategic, digital and social campaigns and set and managed KPIs • Provided inspiration, mentorship and counsel to creatives, and peers• Proven track record delivering creative solutions from concept through final execution• Advised in-house and clients on best practices for achieving brand objectives and go-to-market strategies for best-reaching target markets with CRM cross-selling tactics• Strengthened social media platforms to targeted audiences – produced compelling content that boosted brand equity, resonated with consumers, and aligned with cultural trends• Managed blog posts, email marketing, digital ads, monitored campaigns, and set metric goals• Analyzed and enhanced funnel efficiency, optimized data workflows, and identified SEO-effective strategies• Coordinated media purchasing and budgeting for strategic advertising/media campaigns• Partnered daily with fellow senior leadership, across account/strategy/media/ops/production to successfully achieve client business goalsDeveloped long-term engagement plans to build and maintain strategic relationships with external stakeholders, including trade and business media • Ensured creative/production optimizations while bridging gaps between local/global capabilities• Excellent interpersonal and communication skills both verbal and writtenSkills: Creative Direction · Visual Design · On-Point Communications · Copy · Digital Marketing