John Michel Email & Phone Number

Austin, Tx, Us

Boston, Massachusetts, Us

• Digital marketing strategy for national restaurant group• GenAI Marketing transformation for HR tech company• Business strategy review for national retailer• Org design and operating model for large CPG• Digital and GenAI strategy and transformation for global EPC

Boston, Massachusetts, Us

• Designed, built, and scaled operations (book management, labor staffing model) and commercial (personalization) use cases for national restaurant group

Boston, Massachusetts, Us

• Transformation management for leading retailer• Labor staffing model for quick-service restaurant brand• Strategy review for industrial goods manufacturer

San Francisco, Ca, Us

Supported CEO and head of product on special projects and strategic initiatives

Boston, Massachusetts, Us

• Indirect cost reduction effort for a discount grocer• Maintenance operations redesign and SG&A effectiveness diagnostic for major cruise line• Cost assessment for discount retailer

Boston, Massachusetts, Us

• Pricing strategy for all-purpose retailer• Transformation management for wholesale retailer• Market entry strategy for hotel chain• New business design for data-driven travel distribution platform• Productivity diagnostic for specialty pharmacy

Boston, Massachusetts, Us

Strategy consulting firm that provides M&A diligence and strategic market insight for private equity and corporate clients.• Performed role of first-year associate on four full-length engagements• Managed five- to ten-person in-house primary research teams during cases• Created databases to synthesize research inputs, and produced client deliverables in PowerPoint

Purchase, Ny, Us

Primary-source investment research firm focused on technology, industrials and consumer goods.• Segmented and sized $1.5-billion fitness device market• Used Excel to analyze effect of adverse weather on retail sales over last 114 years and to build model measuring client engagement with quarterly research reports• Initiated core research sales process to European institutional investors by cold-calling portfolio managers in both French and English

San Francisco, Ca, Us

Online recruiting firm that matches software engineers with employers—the "common app" for jobs.• Worked directly with Senior VP of Marketing to target and grow user base, achieving 70% saturation of target market (Dartmouth computer science majors) within one month• Built search engine optimization (SEO) strategy and tracked success metrics in Google Analytics to increase visitor traffic and drive sales conversions• Generated and executed promotional and direct marketing strategy for university outreach

Venture capital-funded startup that buys and resells daily deals.• Launched business with three Tuck School of Business MBA candidates• Conceived and managed all marketing, SEO and PR efforts while taking full course load• Leveraged PR and marketing tactics to earn features in Mashable and TechCrunch, resulting in2,500% one-day traffic increase (1,525 visits vs. 59 visits / day average in previous month)

Dallas, Tx, Us

Human resources firm that produces pre-employment selection software.• Worked directly with CEO to boost SEO, getting 10 keywords into top 10 Google results• Trained web and marketing teams on SEO to boost conversions• Researched market and created internal training module to educate employees on competitors

Master Of Business Administration - Mba

B.A., Economics

Education record