Senior Vice President, Enterprise Accounts - Adready Division
New York, Us
AdReady is both a powerful media platform, and a digital advertising agency, that enables marketers or traditional agencies to master digital advertising, for both ecommerce and lead generation programs. AdReady specializes in helping clients monetize smaller ad budgets, or large budgets spread across many different campaigns. As a divisional VP, I oversaw strategy, execution and growth of our largest direct advertiser (Alaska Airlines) and the agency white label programs, as well as managed our relationships with third party Demand Platforms, DMPs and Publishers. I also oversaw our larger audience extension and channel partner programs, and managed a satellite office.Responsibilities included:Holistic Program Creation - Built a dual platform / agency approach to performance advertising program management -- including programmatic, paid social, search, affiliate, and direct publisher channels -- and consolidation of reporting, attribution, invoicing and vendor managementThought Leadership - Consulted clients on larger digital advertising concepts including cross-channel attribution models, data consolidation and consumer personalization, brand safety, and various emerging media and advanced targeting solutions.Revenue Growth - Grew client revenues through expansion of managed services, including a 3-fold growth in the largest programStrategic Partnerships - Sought out and executed dozens of strategic partnerships -- across digital ad platforms, data platforms, attribution providers, and publishers -- to expand the scope of services offered to clientsTeam management - Led strategic direction and execution planning for teams managing Enterprise and SMB level clients across various industries. Built and implemented training programs to increase team member knowledge of digital advertising space. Managed up to 20 people.AdReady is a business unit of NY-based Digital Remedy (formerly CPXi)
