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John Steed is listed as CPG Marketing Leader | Brand Revitalization Expert | Former Army Officer based in Thomasville, Georgia, United States. AeroLeads shows a matched LinkedIn profile for John Steed.
John Steed previously worked as Senior Vice President at Flowers Foods & Subsidiaries and Global Marketing Director-Innovation at Anheuser-Busch Inbev. John Steed holds Professional Certificate In Digital Marketing from Northwestern University - Kellogg School Of Management.
With a comprehensive background in leading iconic brands, including Wonder Bread, Budweiser, Stella Artois, and Ziploc, I am an adept CPG marketing executive skilled in navigating the complex demands of both large-scale and niche markets. My experience spans all facets of brand management, including global innovation and cross-functional leadership, where I have consistently driven brand growth and executed successful marketing strategies.As a former Army officer, my leadership style is characterized by kindness and compassion, which translates into effective team management and stakeholder engagement. Committed to continuous learning, I hold a Professional Certificate in Digital Marketing from Northwestern University, enhancing my expertise in the digital marketing landscape.I excel in navigating complex partnership dynamics, aligning product development with merchandising goals, and capitalizing on cultural and industry trends to foster brand loyalty and increase revenue. This holistic approach ensures that the brands I manage not only meet market demands but also resonate deeply with consumers.If you want to know more about me, feel free to reach via InMail.
A career timeline built from the work history available for this profile.
Thomasville
Led the marketing and sales efforts for Wonder Bread, Sunbeam Bread, and 15 regional bread brands generating over $1Bn in annual retail sales. Leveraged brand partnerships to generate over 50,000 retail displays annually that led to achieving 2022 and 2023 sales targets. Forecasted to exceed brand sales targets in 2024. Led creative development, media.
New York, New York, United States
Directed the innovation pipeline development for diverse lager categories, collaborating globally to enhance offerings across affordable, core, and premium segments. Executed global distribution strategies for premium and affordable lagers, integrating successful practices from Colombian and African markets for optimal product positioning.Developed.
New York, New York, United States
Orchestrated the alignment of sales, marketing, and trade strategies for the $2 billion Budweiser brand, ensuring coherence with U.S. brand strategy and regional marketing initiatives. Spearheaded innovative media pilot projects that optimized efficiency, yielding $10 million in cost savings while maintaining market impact.Managed brand communications.
New York, New York, United States
Directed cross-functional teams to drive market-driven product innovations aligned with Hispanic cultural preferences and buying behaviors. Created and executed a versatile experiential marketing platform for Oculto, utilized globally to enhance consumer interaction and brand experience.Pioneered strategic innovation initiatives tailored for the Hispanic.
New York, New York, United States
Administered a media and brand promotions budget exceeding $50 million, optimizing spending for maximum impact and ROI across multiple campaigns. Crafted and executed a strategic marketing plan for Stella Artois, leveraging advanced media modeling, product innovation, packaging redesigns, and targeted retail and trade strategies.Directed the management and.
Racine, Wisconsin, United States
Utilized cross-market insights to craft and execute innovation strategies that aligned with dynamic consumer needs and market trends, significantly enhancing brand performance and consumer satisfaction. Conducted international ethnographic research to gather deep consumer insights, informing a strategic long-term innovation roadmap for product development.
Racine, Wisconsin, United States
Led base business management and new product development for OFF! Clip On, increasing sales from $25MM to $43MM+ in two seasons. Launched OFF! Botanicals, becoming the #1 natural mosquito repellent in the market.
Racine, Wisconsin, United States
Led all base business initiatives for the $35MM Glade Carpet and Room brand. Responsible for P&L management. Exceeded shipment objective by 10% and grew share to over 50% of the segment. Led packaging development and promotional plans for the $25MM Glade Fabric & Air launch
Racine, Wisconsin, United States
Led base business initiatives on the $70MM Ziploc containers business. Responsible for forecasting, shipment and share reporting, annual business review, and all consumer promotions. Developed a warehouse club channel strategy that doubled revenues versus prior year.
Harrisburg, Pennsylvania, United States
Led 28 soldiers and civilians conducting the screening of 12,000 military applicants annually.
Harrisburg, Pennsylvania, United States
Led a skills testing program for military applicants in 313 high schools in Pennsylvania--tested over 9,000 students each year. Ranked 4th out of 32 programs in market penetration.
Fort Stewart, Georgia, United States
Led a quick response team that tracked the rapid deployment of 7,000 soldiers to Kuwait.
Included Certification in Google Advertisements and Google Analytics I
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John Steed is listed as CPG Marketing Leader | Brand Revitalization Expert | Former Army Officer.
John Steed is based in Thomasville, Georgia, United States.
John Steed has worked for Flowers Foods & Subsidiaries, Anheuser-Busch Inbev, Ab Inbev, Sc Johnson, and Us Army.
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John Steed holds Professional Certificate In Digital Marketing from Northwestern University - Kellogg School Of Management.
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