John Steed Email & Phone Number

Thomasville

Led the marketing and sales efforts for Wonder Bread, Sunbeam Bread, and 15 regional bread brands generating over $1Bn in annual retail sales. Leveraged brand partnerships to generate over 50,000 retail displays annually that led to achieving 2022 and 2023 sales targets. Forecasted to exceed brand sales targets in 2024. Led creative development, media planning, and product innovation for Wonder Bread.- Led an integrated marketing campaign supporting Wonder’s participation in Macy’s… Show more Led the marketing and sales efforts for Wonder Bread, Sunbeam Bread, and 15 regional bread brands generating over $1Bn in annual retail sales. Leveraged brand partnerships to generate over 50,000 retail displays annually that led to achieving 2022 and 2023 sales targets. Forecasted to exceed brand sales targets in 2024. Led creative development, media planning, and product innovation for Wonder Bread.- Led an integrated marketing campaign supporting Wonder’s participation in Macy’s Thanksgiving Day Parade that generated 3Bn impressions with an advertising value of $30MM and an ROI of 50:1. - Led a partnership with the Stewart-Haas NASCAR racing team that recreated the Wonder car from the iconic movie Talladega Nights to generate $4.3M in earned media for an investment of $35K. - Led the strategic repositioning of the Wonder brand—including an update to the brand architecture and the development of new television, social, and digital assets. - Fast tracked the launch of a Wonder breakfast line in 2024 forecasted to improve product margins by 50% over Flowers’ current opening price point breakfast offerings. - Served on the United Service Organizations (USO) Global Advisory Council.- Developed regional brand marketing plans that included local sports sponsorships, restaurant integrations, micro influencers, and local activations to grow regional brands in key markets.- Executed a strategic assortment initiative that achieved sales and profit targets while discontinuing 184 skus (46% of portfolio) that accounted for $66MM in sales and $17MM in margin annually. Show less

New York, New York, United States

Directed the innovation pipeline development for diverse lager categories, collaborating globally to enhance offerings across affordable, core, and premium segments. Executed global distribution strategies for premium and affordable lagers, integrating successful practices from Colombian and African markets for optimal product positioning.Developed cross-functional teams to drive market-specific innovations, boosting brand presence and profitability in competitive markets. Managed a… Show more Directed the innovation pipeline development for diverse lager categories, collaborating globally to enhance offerings across affordable, core, and premium segments. Executed global distribution strategies for premium and affordable lagers, integrating successful practices from Colombian and African markets for optimal product positioning.Developed cross-functional teams to drive market-specific innovations, boosting brand presence and profitability in competitive markets. Managed a stage-gate process for 25+ local brands across 9 global zones, contributing to a portfolio valued at $1.8 billion. Pioneered market-driven strategies, scaling tailored lager solutions that catered to unique consumer preferences and regional dynamics. Show less

New York, New York, United States

Orchestrated the alignment of sales, marketing, and trade strategies for the $2 billion Budweiser brand, ensuring coherence with U.S. brand strategy and regional marketing initiatives. Spearheaded innovative media pilot projects that optimized efficiency, yielding $10 million in cost savings while maintaining market impact.Managed brand communications, fostering relationships with 500 wholesalers and key retailers to enhance brand presence and market penetration.Additionally… Show more Orchestrated the alignment of sales, marketing, and trade strategies for the $2 billion Budweiser brand, ensuring coherence with U.S. brand strategy and regional marketing initiatives. Spearheaded innovative media pilot projects that optimized efficiency, yielding $10 million in cost savings while maintaining market impact.Managed brand communications, fostering relationships with 500 wholesalers and key retailers to enhance brand presence and market penetration.Additionally, led cross-functional teams to streamline marketing operations and enhance trade practices, significantly elevating brand consistency and stakeholder engagement across diverse markets. Show less

New York, New York, United States

Directed cross-functional teams to drive market-driven product innovations aligned with Hispanic cultural preferences and buying behaviors. Created and executed a versatile experiential marketing platform for Oculto, utilized globally to enhance consumer interaction and brand experience.Pioneered strategic innovation initiatives tailored for the Hispanic market, overseeing projects from ideation through to development, commercialization, and successful launch. Orchestrated the market… Show more Directed cross-functional teams to drive market-driven product innovations aligned with Hispanic cultural preferences and buying behaviors. Created and executed a versatile experiential marketing platform for Oculto, utilized globally to enhance consumer interaction and brand experience.Pioneered strategic innovation initiatives tailored for the Hispanic market, overseeing projects from ideation through to development, commercialization, and successful launch. Orchestrated the market introduction of Estrella Jalisco, a Mexican import, managing a $20 million integrated marketing campaign with a Mexico-based agency, surpassing shipment targets by 20%.Additionally, launched Oculto, a tequila-flavored lager, with a comprehensive $15 million marketing campaign targeting urban demographics, significantly increasing brand engagement and recognition. Show less

New York, New York, United States

Administered a media and brand promotions budget exceeding $50 million, optimizing spending for maximum impact and ROI across multiple campaigns. Crafted and executed a strategic marketing plan for Stella Artois, leveraging advanced media modeling, product innovation, packaging redesigns, and targeted retail and trade strategies.Directed the management and expansion of the $350 million Stella Artois brand, overseeing new product development and implementing strategic marketing… Show more Administered a media and brand promotions budget exceeding $50 million, optimizing spending for maximum impact and ROI across multiple campaigns. Crafted and executed a strategic marketing plan for Stella Artois, leveraging advanced media modeling, product innovation, packaging redesigns, and targeted retail and trade strategies.Directed the management and expansion of the $350 million Stella Artois brand, overseeing new product development and implementing strategic marketing initiatives that enhanced brand value and market presence.Additionally, spearheaded the U.S. Holiday campaign's media planning and retail execution for Stella Artois, achieving a notable 10% increase in sales compared to the previous year. Show less

Racine, Wisconsin, United States

Utilized cross-market insights to craft and execute innovation strategies that aligned with dynamic consumer needs and market trends, significantly enhancing brand performance and consumer satisfaction. Conducted international ethnographic research to gather deep consumer insights, informing a strategic long-term innovation roadmap for product development and market positioning.Spearheaded both short-term and long-term product innovation strategies for Raid and OFF! brands, overseeing… Show more Utilized cross-market insights to craft and execute innovation strategies that aligned with dynamic consumer needs and market trends, significantly enhancing brand performance and consumer satisfaction. Conducted international ethnographic research to gather deep consumer insights, informing a strategic long-term innovation roadmap for product development and market positioning.Spearheaded both short-term and long-term product innovation strategies for Raid and OFF! brands, overseeing 10 high-value projects projected to generate over $100 million in revenue. Directed licensing operations and technology acquisitions to enhance product capabilities and market competitiveness across key household brands.Additionally, initiated and led a global innovation project aimed at targeting low-income consumers, implementing strategies across diverse trade channels to maximize market reach and product relevance. Show less

Racine, Wisconsin, United States

Led base business management and new product development for OFF! Clip On, increasing sales from $25MM to $43MM+ in two seasons. Launched OFF! Botanicals, becoming the #1 natural mosquito repellent in the market.

Racine, Wisconsin, United States

Led all base business initiatives for the $35MM Glade Carpet and Room brand. Responsible for P&L management. Exceeded shipment objective by 10% and grew share to over 50% of the segment. Led packaging development and promotional plans for the $25MM Glade Fabric & Air launch

Racine, Wisconsin, United States

Led base business initiatives on the $70MM Ziploc containers business. Responsible for forecasting, shipment and share reporting, annual business review, and all consumer promotions. Developed a warehouse club channel strategy that doubled revenues versus prior year.

Harrisburg, Pennsylvania, United States

Led 28 soldiers and civilians conducting the screening of 12,000 military applicants annually.

Harrisburg, Pennsylvania, United States

Led a skills testing program for military applicants in 313 high schools in Pennsylvania--tested over 9,000 students each year. Ranked 4th out of 32 programs in market penetration.

Fort Stewart, Georgia, United States

Led a quick response team that tracked the rapid deployment of 7,000 soldiers to Kuwait.

Professional Certificate In Digital Marketing

Included Certification in Google Advertisements and Google Analytics I

Master’S Degree, Political Management

Mba, Business

Bachelor Of Science - Bs, Industrial And Labor Relations