John Eaton Email and Phone Number
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Right now: accelerating the transition to clean energy. My objective in 2016 was to bring better marketing practices to the climate sector. As Head of Media Investment at Potential Energy I am able to apply best practices with real scale. We build brands that are purpose-built to change the beliefs of specific audiences. Surprise, surprise - it turns out marketing and advertising works!We focus on persuasion, not mobilization. We run non-partisan programs, reaching the people who need to be swayed, not the already alarmed.I am a senior digital executive with over two decades of experience in media, analytics, marketing tech and brand growth. I have successfully built and led high-performance teams and delivered innovative solutions across start-ups, global enterprises, and public sector organizations.Currently, I am the Head of Media Investment at Potential Energy Coalition, where I use the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world. I specialize in digital media strategy, audience segmentation, influence network distribution, multivariate testing, measurement and analytics, and digital transformation. I have helped public sector organizations and campaigns raise the bar in their approach to persuasion marketing, content testing, micro-targeting, and narrowcasting. I am passionate about solving global problems with better communications and using data to drive decisions and actions.Prior to my public sector work I launched, ran and sold multiple companies in the commercial marketing sector, led product innovation in digital research strategies at Ipsos for global enterprise (client-facing), managed machine-learning/AI analysis projects for insights generation. Before that, in the entertainment industry I managed/produced/engineered grammy award winning artists and projects and worked with the likes of Michael Jackson, P Diddy, Dave Grohl, Anthrax, Mudvayne, David Bowie. Prior to that, as an electrical engineer, I worked in manufacturing and testing of mil-spec technology for fighter jets and missiles.
Potential Energy Coalition
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Head Of Media InvestmentPotential Energy Coalition Aug 2021 - PresentNew York, Ny, UsClimate change has a marketing problem. People don’t understand it, they don’t care about it as much as they should, they don’t prioritize it. We are using the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world.
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President, FounderTigerjack Consulting • Media, Communications, Advertising Apr 2017 - PresentHow do you influence and persuade audiences?Who do you call when you need to change beliefs and behaviors?We become a dedicated member of your team to provide program management and media strategy in complex communications environments. We believe in truly data driven and agile approaches to campaigns that leverage what really works in your sector.TigerJack Consulting provides strategic solutions that unlock the value of data for insights, marketing and communications. We specialize in digital media strategy, audience segmentation, digital and influence network distribution, multi-variate testing, business intelligence feedback, measurement and analytics and digital transformation for your organization. We uniquely have expertise in both commercial and public sectors.
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Chief Of OperationsFront Page Live Jun 2019 - Aug 2021Washington, Dc, UsI managed the operations of this exciting start-up, from new company formation and website launch to monetization, growth, productization and program execution. We delivered half a billion impressions to over a hundred million people across multiple channels in the 2020 election year, and achieved 200% revenue targets in our first year of operation. We have high aspirations to play a role in fighting back against misinformation and propaganda.Front Page Live - Democracy's Newsroom.Front Page Live is a curated news amplifier built to reach ordinary Americans by the millions with news stories they won’t see otherwise. Our superpower, amplifying news stories that matter to target audiences, is a powerful tool to help organizations, campaigns and candidates reach the hearts of minds of their key audiences. Because news stories persuade people. -
Business Development Consultant: Marketing & Communications TechnologyArt Not War Jan 2018 - Jun 2021Media buying, planning, analytics. Manage large and complex advertising campaigns with multiple agencies, audiences and channels. Special focus on the application of data and technology to deliver advanced audience segmentation, targeting, analysis and persuasion in the Public Sector. "There is a counter-response to propaganda - it is called advertising." Proven advertising, communications and marketing strategies from the commercial sectors are not being leveraged enough in the public sector. ART NOT WAR is a New York / Los Angeles based cultural impact & PR firm, specializing in social justice movement building and digital strategy. Our team has spent 20 years making high impact media, leading cultural campaigns, and working with artists and activists to help craft and change policy. Clients include: ACLU, Emily's list, SEIU, Priorities USA, MoveOn, Naral, MomsRising, etc.
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Svp, Social Intelligence & Business DevelopmentIpsos Smx: Social Media Intelligence Feb 2014 - Apr 2017Global product innovation role developing research analytics for enterprise clients. Led a newly formed, highly visible North America Social Intelligence practice within the company’s Social Media Exchange. Oversee P&L, business strategy, product development, and business development. - Drove rapid business expansion; grew the Social Intelligence practice from zero to $1.5M in revenue. - Evangelized, developed, launched, and sold new innovative market research products throughout the entire product life cycle; analyzed both marketplace and client needs to devise custom product suites. - Championed new research, analytics and activation products as global change agent; worked closely with clients, executives, and staff to identify opportunities and drive companywide adoption.
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Digital & Social Media Innovation ConsultantMondelēz International And Fox Broadcasting Company 2011 - 2013Retained to help brands keep pace with rapidly evolving digital landscape and consumer behavior; drive marketing technology, social research and customer engagement advancements; build requisite infrastructure; and institutionalize best practices. Mondelēz International:• Pioneered creation and launch of engagement lab to address growing need for actionable social community insights, informed media strategy/spend and effective customer engagement across 12 brands. Employing agile approach, developed strategic roadmap, sales and marketing workflow/practices and technology platform to assess unique, active and key brand influencers and translate data into digestible, usable format. Successful enterprise adoption, pilot implementation and proven value have fueled new sustainable function and global expansion discussions for 2014. • Served on social media team that created Oreo’s renowned Twitter ad, “You Can Still Dunk in the Dark,” in response to 34-minute power outage at 2013’s Super Bowl, delivering rapid, relevant on-brand messaging that quickly went viral and gained widespread national media attention. Charged with developing these real-time marketing capabilities across all Mondelēz brands. Fox Broadcasting Company: • Strengthened capabilities to understand and monetize its social fan base across 24 mainstream television shows and optimize media spend, ad sales, and show development. Utilizing proprietary scoring/tracking system, designed and executed successful segmentation and targeted engagement, recruiting and activation strategy across four social media channels – Facebook, Twitter, GetGlue and Instagram – to gain actionable insights, provide real-time feedback and promote continuous consumer-brand dialogue.
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Co-Founder/Ceo/PresidentSocialchorus (Pivot From Social & Digital Marketing Agency, Youcast) 2006 - 2011San Francisco, Ca, UsOwner/Founder of Digital Advertising, Social Strategy and Analytics agency, pivot to launch of new enterprise social software (SaaS) and Influencer Relationship Marketing (IRM) technology platform after acquisition (Social Chorus). Led corporate strategy, creative/client services, analytics, project management, and sales support. Agency Evolution & Leadership • Built, expanded, and led agency from the ground up, driving change initiatives from inception through rapid growth, acquisition, and restructuring; scaled the business from 20 to 80 employees. • Steered organization through three significant business model shifts — 1. social PR agency for 100+ tech startups providing celebrity influencer marketing programs, to 2. digital/social services model for brands, through 3. self-serve platform for social media campaign and influencer management. • Managed company acquisition including due diligence process resulting in a $10 million revenue new integrated business entity.• Locked in business, negotiated contracts and managed relationships with 100+ major brands, including: GE | GlaxoSmithKline | Intel | IKEA | Motorola | Kohl’s | Macy’s | Novartis | Pepsi | Snapple | T-Mobile | Turner Entertainment• Created and implemented social media and influencer strategies, managed brands’ customer relationships and online reputation, deployed analytics, research and reporting functions to monitor and measure program effectiveness. Achieved 90% client retention rate in early, underdeveloped market. • Directed product strategy and design for new technology platform and led start-up operations for 30-member NY office under Social Chorus to organize teams and build new capabilities, including new community management/content marketing team with “newsroom” approach to service highly regulated pharma space and other sectors. -
Co-Founder & Managing Partner / Director A&R / Entertainment ManagerArista Records, Badboy Entertainment, Zen Media Group, Inc. 1998 - 2006• Led business operations and full scope of talent management and marketing efforts for renowned global touring and recording music artists, including P Diddy, Anthrax and Mudvayne.• Orchestrated and participated in artists’ successful career accomplishments, including awards shows, global tours, major television show performances and feature film releases. • Worked with Michael Jackson; P. Diddy; Notorious B.I.G.; Lil' Kim; Carl Thomas; Dave Grohl; Sir George Martin; Billy Joel; Mariah Carey; and Faith Evans.• Served as a music producer/engineer on award-winning tracks and international productions: MTV Viewer's Choice Award for "All About the Benjamins Rock" 1998 Grammy - Engineer on "No Way Out" 1997
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Chief Engineer & Technical DirectorDaddy'S House Recording Studio & The Hit Factory 1992 - 1998• Built and co-managed acclaimed music recording facility whose output was responsible for hundreds of millions in music sales.• Led day-to-day business operations, client support and all technical aspects of state-of-the-art digital production environment.• Participated in multiple high-profile commercial releases, including songs by Michael Jackson and Madonna, and for major motion picture films.
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Electrical EngineerPacific Scientific 1989 - 1991Chandler, Az, Us• Developed and implemented Mil-Spec Failure Analysis processes, including applied testing, forensic analysis, corrective action design and implementation within JIT manufacturing environment.• Clients included Boeing, Northrup and Raytheon. Products included power systems for F-16 Fighter Jet, Tomahawk Missile and MK-48 ADCAP Torpedo. -
Director Of ConcertsUc Santa Barbara 1989 - 1991Santa Barbara, Ca, UsServed as Chief Concert Promoter for UC Campus across 7 venues with seasonal capacity of 50,000+
John Eaton Skills
John Eaton Education Details
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Uc Santa BarbaraElectrical/Computer Engineering & Music
Frequently Asked Questions about John Eaton
What company does John Eaton work for?
John Eaton works for Potential Energy Coalition
What is John Eaton's role at the current company?
John Eaton's current role is Head of Media Investment: non-profit and commercial enterprise | Changing people's beliefs and attitudes with data-driven marketing | Digital Marketing Executive & Entrepreneur.
What is John Eaton's email address?
John Eaton's email address is rb****@****ing.com
What is John Eaton's direct phone number?
John Eaton's direct phone number is +164659*****
What schools did John Eaton attend?
John Eaton attended Uc Santa Barbara.
What are some of John Eaton's interests?
John Eaton has interest in Saas, Digital Media, Social Media, Analytics, Social Media Platforms.
What skills is John Eaton known for?
John Eaton has skills like Strategy, Digital Marketing, Digital Media, Entrepreneurship, Start Ups, Social Media Marketing, Social Media, Analytics, Influencer Marketing, Crm, Marketing, Business Strategy.
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