John Eaton Email & Phone Number

New York, NY, US

Climate change has a marketing problem. People don’t understand it, they don’t care about it as much as they should, they don’t prioritize it. We are using the power of marketing to develop new narratives, engage new audiences, and build demand for a better, cleaner, more prosperous world.

How do you influence and persuade audiences?Who do you call when you need to change beliefs and behaviors?We become a dedicated member of your team to provide program management and media strategy in complex communications environments. We believe in truly data driven and agile approaches to campaigns that leverage what really works in your.

Washington, DC, US

I managed the operations of this exciting start-up, from new company formation and website launch to monetization, growth, productization and program execution. We delivered half a billion impressions to over a hundred million people across multiple channels in the 2020 election year, and achieved 200% revenue targets in our first year of operation. We.

Media buying, planning, analytics. Manage large and complex advertising campaigns with multiple agencies, audiences and channels. Special focus on the application of data and technology to deliver advanced audience segmentation, targeting, analysis and persuasion in the Public Sector. "There is a counter-response to propaganda - it is called advertising.".

Global product innovation role developing research analytics for enterprise clients. Led a newly formed, highly visible North America Social Intelligence practice within the company’s Social Media Exchange. Oversee P&L, business strategy, product development, and business development. - Drove rapid business expansion; grew the Social Intelligence practice.

• Retained to help brands keep pace with rapidly evolving digital landscape and consumer behavior; drive marketing technology, social research and customer engagement advancements; build requisite infrastructure; and.
•  Pioneered creation and launch of engagement lab to address growing need for actionable social community insights, informed media strategy/spend and effective customer engagement across 12 brands. Employing agile.
• Served on social media team that created Oreo’s renowned Twitter ad, “You Can Still Dunk in the Dark,” in response to 34-minute power outage at 2013’s Super Bowl, delivering rapid, relevant on-brand messaging that.
• Strengthened capabilities to understand and monetize its social fan base across 24 mainstream television shows and optimize media spend, ad sales, and show development. Utilizing proprietary scoring/tracking system.

San Francisco, CA, US

• Owner/Founder of Digital Advertising, Social Strategy and Analytics agency, pivot to launch of new enterprise social software (SaaS) and Influencer Relationship Marketing (IRM) technology platform after acquisition.
• Built, expanded, and led agency from the ground up, driving change initiatives from inception through rapid growth, acquisition, and restructuring; scaled the business from 20 to 80 employees.
• Steered organization through three significant business model shifts — 1. social PR agency for 100+ tech startups providing celebrity influencer marketing programs, to 2. digital/social services model for brands.
• Managed company acquisition including due diligence process resulting in a $10 million revenue new integrated business entity.
• Locked in business, negotiated contracts and managed relationships with 100+ major brands, including: GE | GlaxoSmithKline | Intel | IKEA | Motorola | Kohl’s | Macy’s | Novartis | Pepsi | Snapple | T-Mobile | Turner.
• Created and implemented social media and influencer strategies, managed brands’ customer relationships and online reputation, deployed analytics, research and reporting functions to monitor and measure program.

• Led business operations and full scope of talent management and marketing efforts for renowned global touring and recording music artists, including P Diddy, Anthrax and Mudvayne.
• Orchestrated and participated in artists’ successful career accomplishments, including awards shows, global tours, major television show performances and feature film releases.
• Worked with Michael Jackson; P. Diddy; Notorious B.I.G.; Lil' Kim; Carl Thomas; Dave Grohl; Sir George Martin; Billy Joel; Mariah Carey; and Faith Evans.
• Served as a music producer/engineer on award-winning tracks and international productions: MTV Viewer's Choice Award for "All About the Benjamins Rock" 1998 Grammy - Engineer on "No Way Out" 1997

• Built and co-managed acclaimed music recording facility whose output was responsible for hundreds of millions in music sales.
• Led day-to-day business operations, client support and all technical aspects of state-of-the-art digital production environment.
• Participated in multiple high-profile commercial releases, including songs by Michael Jackson and Madonna, and for major motion picture films.

Chandler, AZ, US

• Developed and implemented Mil-Spec Failure Analysis processes, including applied testing, forensic analysis, corrective action design and implementation within JIT manufacturing environment.
• Clients included Boeing, Northrup and Raytheon. Products included power systems for F-16 Fighter Jet, Tomahawk Missile and MK-48 ADCAP Torpedo.

Santa Barbara, CA, US

Served as Chief Concert Promoter for UC Campus across 7 venues with seasonal capacity of 50,000+