As a Senior Project Manager at Youtech, I lead and oversee digital marketing projects for a diverse portfolio of clients across various industries. My role involves end-to-end project management, from initial strategy development to final reporting, ensuring the successful execution of comprehensive digital marketing campaigns. I leverage my expertise in SEO, Google Ads, social media advertising and management, content marketing, email campaigns, and programmatic advertising to drive results for our clients.► Develop and implement strategic digital marketing plans tailored to each client's unique needs and industry requirements.► Manage internal teams to optimize workflow efficiency, ensuring timely project completion while adhering to financial and time budgets.► Serve as the primary point of contact for clients, maintaining clear communication and fostering strong relationships to ensure high levels of client satisfaction.► Analyze campaign performance, generating insightful reports, and providing data-driven recommendations to continuously improve marketing outcomes.► Collaborate with cross-functional teams to align project goals with overall business objectives and maximize ROI for our clients.

As an Account & Project Manager at Lead Gear Digital Marketing, I played a pivotal role in managing and executing successful digital marketing projects and campaigns for a diverse range of clients. With meticulous attention to detail and a strategic mindset, I oversaw every facet of project planning, execution, and reporting, ensuring seamless alignment between deliverables and client objectives. ► Spearheaded end-to-end project management for digital marketing campaigns across diverse industries, ensuring seamless execution and exceptional results aligned with client objectives.► Collaborated closely with cross-functional teams to develop comprehensive project plans, defining deliverables, timelines, and resource allocation.► Conducted regular status meetings, meticulously tracked project progress, and implemented proactive risk mitigation strategies to maintain on-time, on-budget delivery.► Leveraged strong communication skills to build trusted partnerships with clients, providing regular updates and addressing concerns promptly.

Oversaw all aspects of corporate digital marketing strategies including social media, video production, photography, YouTube content, partnerships, paid advertising, and search engine optimization. Led a team of professionals and worked collaboratively with other departments to ensure that our digital marketing efforts aligned with overall marketing strategy and business objectives. Instrumental in increasing brand awareness, engagement, and conversions across all digital channels.► Strategized/published written articles utilizing optimal/relevant keywords/topics to feature on the website blog/journal increasing overall organic search traffic.► Strategized, redesigned, and restructured the website with overall improved UI/UX, easier navigation, optimal conversion elements for e-commerce, enhanced photography, and unique content for SEO which resulted in more website traffic, website engagement, and increased e-commerce product and service sales.► Developed a new strategy for Instagram/Facebook by cutting long-form video content from YouTube series into short-form “reels”—strategy tripled brand reach on Instagram and turned a negative trend in followers into a positive trend.► Led SMS campaign encouraging direct customer responses via text that resulted in a major increase in customer engagement (leads), more efficient customer communication, and increased overall sales.

Successful management of multiple website projects for a variety of clients primarily within industrial, manufacturing, Oil & Gas and consumer markets. Led in-depth SEO audits for all SEO clients—providing specific direction to help improve SEO—resulting in increased online search presence and overall lead generation for clients. Developed and executed a strategy & action plan in order to start offering in-house video production services to clients. Researched/budgeted video production equipment and resources as well as work time/operating procedures—creating fair pricing with strong margins for revenue and profit. Researched/developed structure for video product options for clients and outlined processes/timelines for video projects.► Created robust websites, increasing website traffic and new leads for many clients due to optimal conversion elements, elevated search rankings, and overall website performance.► Upsold website project clients for ongoing SEO/Hosting services based on providing expertise/excellent customer service.► Delivered all website projects on time or ahead of projected time, and under budget—ensuring maximum efficiency and profitability—typically using only 40% - 60% of budgeted time/resources.

Consistently guided website projects from start to finish with a focus on achieving maximum client satisfaction while ensuring seamless project operations by managing assets, reports and data. Fluidly translated work requirements into executable plans for a host of creative project specialists including copywriters, graphic designers, web developers, QC analysts, SEO analysts, and video producers. Discussed and analyzed client feedback with team—helping to develop strategies for improvement and ensuring clients’ business requirements are satisfied. ► Successfully managed 20 to 40 website projects concurrently while expertly mitigating a host of risks.► Reviewed website design, content, and code for accuracy, quality, consistency and impact.► Guided clients on website design/development best practices for project success.

Management of day-to-day theater operations—coordinated with management team to maintain high level of productivity and continuous workflow. Led staff recruitment as well as provided operational direction to five assistant managers and 35+ crew members. Delivered active functional support by overseeing theater maintenance, film schedules, opening/closing of theater, digital projection system, ticket/concession sales, and resolving guest issues. Processed transactions/invoices for accurate accounting records resulting in a strong cash flow position. ► Reduced overhead expenses as well as payroll, maintenance, and inventory costs, resulting in increased profit.► Established a strong revenue stream for the theater by booking and managing private events.► Achieved near perfect score on a monthly basis during mystery shopper audits.

Liaised with clients to identify project requirements and goals—accordingly, recruiting and managing copywriters, directors, cinematographers, editors, production assistants, actors/actresses, and additional crew. Developed production schedules and selected location for shooting—meeting project needs. Directed all functions associated with production and post-production for quality assurance. Provided content to client for review and approval—making necessary changes to video as required.► Implemented key upgrades to City of Wellington’s broadcast department—slashing costs and increasing overall quality of broadcast programming/technology.► Augmented 1-800 PetMeds ability to create video content for website/YouTube—reducing amount and higher costs of TV commercials while saving money and providing them a more targeted audience reach.

Supervised all functions of production department for seamless operations. Headed a cross-functional team of production coordinators, writers, directors, video editors, and motion graphics artists to produce videos for various large to small businesses. Managed all facets of pre-production, production, and post-production for the video project. Established efficient communication channels to handle client calls and provide regular updates to both account manager and client. Created master schedule for production operations with a focus on eliminating conflicts.► Steered production of 1,000+ successful videos/projects.► Increased workload, ensured departmental growth, and strengthened production department team by streamlining and optimizing production/project process.

Produced educational programs for the National Report Series distributed nationally by American Artists to Public Television, CNN, CNBC, MSNBC; internationally over Voice of America in over 100 different countries and languages, and over the internet using Vision Media's very own NarrowCasting technology. Responsible for creating and executing episodes covering many different topics such as Business, Medical, Educational and Agricultural. Produced over 50 segments covering all topics and procured full sponsorship for every episode.

Logged, captured and organized footage. Completed an initial rough edit of each assigned project and managed projects all the way through to final distribution. Gained a wealth of education and experience with the entire post-production process, and non-linear editing systems including Final Cut Studio, Adobe Premiere Pro, Adobe After Effects, Avid DS Nitris, and Avid Media Composer.