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Don’t read inMail. Email is John@greycroft.com John is a Partner at Greycroft Partners and is based in the firm’s NYC office.Prior to Greycroft, John was a Partner at iNovia Capital for six years. While there, he worked with Greycroft on eight co-investments including: Babble (acquired by Disney), OggiFinogi (acquired by Collective), Vizu (acquired by Neilsen.) and WorkFusion. John also led the firm’s investments in TripleLift, Chango (acquired by Rubicon Project), and Lenddo.John was part of the early NYC startup community starting at 24/7 Media where he worked in Strategic Planning and later ran marketing for two of its products. Afterwards, at Turnstone Capital, John advised dMarc Broadcasting on its first round of institutional financing as well as an acquisition prior to its sale to Google. John started his career at Veronis Suhler Stevenson an investment firm focused on the media and communications industries.John holds a MBA from New York University with a dual specialization in Finance and Marketing and a BA Degree in Economics from Lehigh University. John is married with three kids and lives in the wilds of Westchester.
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PartnerGreycroft Jul 2013 - PresentNew York, Ny, UsJohn is based in the firm’s NYC office. John brings his past experience as an operator, advisor, and investor to his approach of helping entrepreneurs build successful companies. Greycroft is a venture capital partnership, formed to invest in the world’s most promising Internet and mobile companies. We serve the founders and investors who have chosen us as their partners, helping them build large, successful businesses. -
Board MemberRapid Robotics, Inc Dec 2019 - PresentSan Francisco, Ca, Us -
Board MemberCandid Co. Nov 2017 - PresentNew York, Us -
Board ObserverPebblepost May 2016 - PresentNew York, Ny, Us -
Board ObserverButton, Inc. Jan 2014 - PresentNew York, Ny, UsButton's DeepLink Commerce allows apps to extend rich functionality beyond the single app silo into a network of complementary apps. Button provides the tools and connections that allow our mobile app partners to:- Create better user experiences by extending app functionality from app-to-app.- Deliver contextually relevant, personalized and valuable connected experiences.- Best-in-class mobile experiences with just a few lines of code. -
Board MemberWorkfusion Mar 2013 - Mar 2021New York, Ny, UsI led the investment at iNovia and continue to serve as a Board Observer at Greycroft.CCS was born in 2010 of research at MIT's Computer Science and Artificial Intelligence Lab, which proved that crowd workers paired with machine learning technology could be used to detect fraud in online financial transactions. Founders Max Yankelevich and Andrew Volkov realized that this same hybrid approach could be used to solve a far bigger problem: how can businesses access, manage and optimize the massive and growing number of online freelance workers around the world? -
Board MemberMapanything, Inc. Dec 2015 - May 2019Charlotte, Nc, UsSalesforce, the world’s #1 CRM, signed a definitive agreement to acquire MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience. -
Board MemberVidible Dec 2013 - Dec 2014I led the Series A and had the opportunity to work with the Founder for the second time prior to its sale to AOL.Vidible is a video content exchange that allows buyers and sellers of video to have control and transparency through a programmatic platform. Vidible provides a complete SaaS platform from video management to syndication and analytics. Vidible delivers the professional quality video content to the right context or audience at a transparent price in real time across all devices.
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PartnerInovia Capital Apr 2007 - Jun 2013Montreal, Quebec, CaJohn was a Partner at iNovia Capital where he led the firm’s investments in Triple Lift, Chango, Babble, OggiFinogi and Vizu that have all exited. -
Board MemberTriplelift Jun 2012 - May 2013New York, New York, UsI led the seed investment and was on the board until I left iNovia. TripleLift is the advertising solution for the visual web. The company’s technology allows brands to identify and promote their best images across display, social, and native advertising channels to increase consumer interaction and deliver brand engagement. -
Board MemberChango Mar 2009 - May 2013New York, Ny, UsI led the Seed and Series A investments and was on the board until I left iNovia.Chango is a programmatic advertising platform that connects marketers with their exact target audience across all devices and the real-time web. -
Board ObserverVizu Nov 2009 - Jul 2012San Francisco, Ca, UsI lead the Series A1 and was a board observer until they were acquired by Nielsen -
Board ObserverBabble Media | Babble.Com May 2010 - Nov 2011I lead the Series A1 and was an observer until the company was acquired by Disney.
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DirectorTurnstone Capital Jan 2003 - Sep 2004Co-lead dMarc Broadcasting engagement (acquired by Google for up to $1.2 billion) while at Turnstone Captial.
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Strategic Planning24/7 Real Media Jun 1999 - Dec 2000New York, Ny, UsI worked part time at 24/7 Media one of the important Internet 1.0 companies in NY while pursuing my full time degree and joined afterwards.24/7 Real Media was acquired by WPP. -
Senior AnalystVeronis Suhler Stevenson Dec 1995 - Jul 1998New York, Ny, UsI learned a tremendous amount about the media industry and more valuably what I did and did not want to do with my life.
John Elton Skills
John Elton Education Details
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Nyu Stern School Of BusinessSpecializations In Finance & Marketing -
Lehigh UniversityEconomics
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Ridgewood High School
Frequently Asked Questions about John Elton
What company does John Elton work for?
John Elton works for Greycroft
What is John Elton's role at the current company?
John Elton's current role is Partner at Greycroft.
What is John Elton's email address?
John Elton's email address is je****@****tal.com
What is John Elton's direct phone number?
John Elton's direct phone number is +121275*****
What schools did John Elton attend?
John Elton attended Nyu Stern School Of Business, Lehigh University, Ridgewood High School.
What are some of John Elton's interests?
John Elton has interest in Digital Media.
What skills is John Elton known for?
John Elton has skills like Start Ups, Venture Capital, Entrepreneurship, Digital Media, Strategic Partnerships, E Commerce, Mergers And Acquisitions, Private Equity, Online Advertising, Digital Marketing, Business Strategy, Analytics.
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