Directly managing music partners of all sizes, from Independent to Major labels; including Redeye Distribution, The Orchard, NAXOS, Sony Music, WMX/ADA, AMPED Distribution. Responsible for New Release product rollout, catalogue of 50K+ individual SKUs, event result reporting:• Manage music partners, including Redeye Distribution, The Orchard, NAXOS, Sony Music, WMX/ADA, AMPED Distribution.• Conceive, develop, and implement monthly promotions, ensuring timely and proactive… Show more Directly managing music partners of all sizes, from Independent to Major labels; including Redeye Distribution, The Orchard, NAXOS, Sony Music, WMX/ADA, AMPED Distribution. Responsible for New Release product rollout, catalogue of 50K+ individual SKUs, event result reporting:• Manage music partners, including Redeye Distribution, The Orchard, NAXOS, Sony Music, WMX/ADA, AMPED Distribution.• Conceive, develop, and implement monthly promotions, ensuring timely and proactive communication with stakeholders.• Capture and provide proofs of performance for partners, compile and deliver campaign results.• Implement SEO tagging for increased visibility and sales.• ACHIEVEMENTSo Created and implemented template tools that increased productivity by 75%o Increased Vendor participation in monthly promotional programs Show less

• PM; managed Agile framework sprints of D2C e-commerce platform, email and data center projects.• PM; drove production, new and catalog products, onsite events, and Technology quality assurance. • PM; directed and administered the migration of Active Product and product related metadata, including post migration QA • PM; directed and administered the migration of Audio, Video and Product Artwork Archived Data according to Sony Information Services Security Protocol.• PM;… Show more • PM; managed Agile framework sprints of D2C e-commerce platform, email and data center projects.• PM; drove production, new and catalog products, onsite events, and Technology quality assurance. • PM; directed and administered the migration of Active Product and product related metadata, including post migration QA • PM; directed and administered the migration of Audio, Video and Product Artwork Archived Data according to Sony Information Services Security Protocol.• PM; directed the migration of staffing details, including payroll, and HR into Sony Music Entertainment. • PM; directed transition of Business Gmail (Google Vault) into Sony Music Entertainment email system.• IS&T; managed Content and Information including IS&T, Artist Agreements, Company documentation, and Product metadata – Audio, Video and Product Artwork.• IS&T; oversaw infrastructure systems and technology, and directed facilities management. • Marketing; ensured and directed budget approvals at the departmental and project level for major projects.• Marketing; ensured marketing plan timelines were adhered to and were accomplished or adjusted accordingly.• Marketing; directed overall company approach to Label level marketing (Century Media and Insideout Music), ensuring tone and presentation were in line with the respective label goals.• Marketing; managed CRM teams for both D2C ecommerce and artist promotion projects.• Marketing; directed the production of physical and digital assets, including video assets.• D2C and Direct to Retail Sales; directed the integration of the platform technology (platform testing through production deployment, sales and product line metadata), product logistics, and customer analytics.• Supply Chain; directed logistics, inventory management, product production and budgetary increases required during major sales lift seasons.• Staffing; directed replacement, increases and attrition, including payroll, HR, and benefits. Show less

Production, Events, Business Development and Partnerships with artists, instructors, performers, venues and charities. Strategize and implement new ways to monetize live-streamed premium experiences.Developed and nurtured partnerships with partner companies within the musical instrument, recording, live sound gear, charity, performing artist, and major media outlet realms.• Created and coordinated Quality Assurance test plan for Alpha Phase and Beta Phase.• Brought the… Show more Production, Events, Business Development and Partnerships with artists, instructors, performers, venues and charities. Strategize and implement new ways to monetize live-streamed premium experiences.Developed and nurtured partnerships with partner companies within the musical instrument, recording, live sound gear, charity, performing artist, and major media outlet realms.• Created and coordinated Quality Assurance test plan for Alpha Phase and Beta Phase.• Brought the platform to market from multiple alpha phase rebuilds to beta phase testing, to production.• Built relationships with partners such as Blue Designs, NewTek (Tricaster) and Apogee Digital.• Directed CRM system to manage the promotion of major events and weekly newsletters• Directed Social Network post content and admat design for sponsored events• Represented StageIt at industry events such as NAMM for the purpose of promoting our concept to both musicians and musical equipment companies.• Hands-on management of StageIt’s first festival live stream event from an outdoor arena with Crosby, Stills and Nash and 11 other artists.• Directed Quality Assurance test plan for Alpha Phase and Beta Phase.• Directed the deployment of the platform to market from alpha phase rebuilds to beta phase testing to production.• Executed onsite management of StageIt’s first $65,000, 30-minute live stream event on the platform. Show less

The position began with the review of development iterations from wireframes to scripts, to Pre-alpha, Alpha, Beta and Production testing, to acquiring users (both artist and consumer). Later, upon release at the Production phase, Business development partnership and Social Networking Marketing we factored into the position.

Physical and Digital sales, Production, Sales projections Management of: Digital Processing and Delivery team; Production team and designers; US Distributor (all sales, marketing, inventory management); US retail accounts (Physical - National "big box," One-stops and Independent retail) (Digital - All DSPs - iTunes, Amazon, etc.)Hired at the position of West Coast Regional Salesperson in 2001, ultimately promoted to the post of Vice President of Sales and Production. Managed… Show more Physical and Digital sales, Production, Sales projections Management of: Digital Processing and Delivery team; Production team and designers; US Distributor (all sales, marketing, inventory management); US retail accounts (Physical - National "big box," One-stops and Independent retail) (Digital - All DSPs - iTunes, Amazon, etc.)Hired at the position of West Coast Regional Salesperson in 2001, ultimately promoted to the post of Vice President of Sales and Production. Managed Production, Manufacturing, and Sales including physical and digital distribution, and the 12 direct reports assigned to the departments. • Maintained sales goals year against year during the period of 2004-2008 in an industry with a noted 10% overall decline in business year against year during the same period.• Conceptualized and implemented Nettwerk’s digital production and delivery department. Show less