John Sorenson's Location
Reading, Massachusetts, United States, United States
John Sorenson's Contact Details
John Sorenson work email
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John Sorenson personal email
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John Sorenson phone numbers
About John Sorenson
Senior Level Professional Marketer and Manager.
John Sorenson's Current Company Details
Red Ridge Global Llc
Organization Leader | Product Marketing | Branding | Sales Management | Team Builder | Problem Solver | Mentor
John Sorenson Work Experience Details
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Vice President - North AmericaRed Ridge Global Llc Jan 2024 - Present
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General Manager And Vice President Of MarketingLeap Year Publishing Jan 2020 - Dec 2023Massachusetts, Us• Reporting directly to the CEO of the company with P&L responsibility. Work, review and approve over $10MM annually in customer orders.• Reworked SOP’s and staffing, resulting in a reduction in Operating Expenses of over 40%.• Manage all day to day administrative, marketing, and operational functions.• Offshore and domestic sourcing, freight and logistics, 3PL, E-commerce, IT, Licensing, Legal, PR, SOP development/control, HR, Negotiations, Sales Planning/Programming and Marketing. -
Vice President MarketingLeap Year Publishing Jan 2015 - Dec 2019Massachusetts, Us• Achieved over $1MM in Sales of entirely new product category (PPE) in year one.• Led the licensing, product development, Marketing and Sales launch of five licensed product lines and over four hundred products. • Managed public and licensor relations during critical product compliance issue resulting in fully positive outcome.
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Director Of MarketingLeap Year Publishing Aug 2013 - Dec 2014Massachusetts, Us• Developed improved Pricing program to increase margins.• Lead the Product Development process which delivered over five hundred new products from offshore sources and improved sales support materials via digital marketing tactics. • Worked directly with licensors and suppliers to deliver a profitable offering in all major North American Retail channels.
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Director Of Sales PlanningAvedis Zildjian Company Dec 2010 - Jan 2013Norwell, Massachusetts, Us• Led global sales activities that improved product rollouts/exits, forecasting, tracking and analysis. • Managed Team of Global Sales Planners (Product Line Managers).• Developed a custom promotional pack program focused on developing customer specific offerings. Developed new product specifically for Japanese market and sold 100% of forecast. • Negotiated co-branded T-shirt licensing agreement with Uniqlo increasing brand visibility. -
Director Of Marketing CommunicationsAvedis Zildjian Company Jan 2005 - Dec 2010Norwell, Massachusetts, Us• Led corporate branding, PR, training, agency, and marketing communication activities. • Transitioned the corporate media mix from traditional to digital media weighed.• Led the development of a new website including innovative e-commerce solution.• Developed a new major trade show booth that improved booth performance at a reduced cost. • Developed a new lighted, modular POS system which enabled cost-effective and impactful retrofit of existing POS placements, as well as full new installations. This system improved global brand POS placement and impact.• Improved Marketing deliverables via streamlined project brief and team/agency processes.
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Marketing DirectorAvedis Zildjian Company Jan 2003 - Dec 2005Norwell, Massachusetts, Us• Managed global marketing activity for five product lines and over five hundred products.• Secured rights and commercially developed a MIPA award winning product line of vibration reducing drumsticks. • Won DRUM Magazine Readers Poll “Stick of the Year” award two years in a row.
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General Manager Of DrumsticksAvedis Zildjian Company Jul 2000 - Dec 2002Norwell, Massachusetts, Us• Reported directly to CEO with worldwide P&L responsibility for five product lines.• Directly managed remote manufacturing facility increasing yield and quality. Began OEM sourcing relationship which led to long-term major strategic partner and operational change.• Developed integrated “Play with Fire” branding program.
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Director Of MarketingAvedis Zildjian Company Jun 1999 - Jun 2000Norwell, Massachusetts, Us• Promoted to Senior Management Team reporting directly to the Owner. • Received the President’s Award for successfully managing the divestiture of a subsidiary.• Product development and Event Marketing for Malletech Division.
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Group Product ManagerAvedis Zildjian Company Jan 1996 - May 1999Norwell, Massachusetts, Us• Promoted to Senior Management Team reporting directly to the Owner. • Received the President’s Award for successfully managing the divestiture of a subsidiary.• Product development and Event Marketing for Malletech Division.
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Senior Product ManagerW. R. Grace May 1987 - Dec 1995Columbia, Maryland, Us• Held progressive roles in Marketing and Finance.• Holder of two U.S. Patents that produced over seven figure sales.• Awarded the President’s “Vision” award.• Completed Xerox Professional Selling Skills Program.• Certified American Concrete Association Concrete Technologist.
John Sorenson Skills
Marketing
Strategy
Product Development
Product Management
Management
Marketing Communications
Marketing Strategy
Advertising
Product Marketing
Strategic Planning
Cross Functional Team Leadership
Sales
Brand Management
Brand Development
Leadership
Marketing Management
Public Relations
Creative Direction
Trade Shows
Social Media Marketing
New Business Development
Competitive Analysis
Digital Marketing
Forecasting
Online Advertising
Integrated Marketing
Negotiation
Budgets
Strategic Partnerships
Digital Media
Direct Marketing
Retail
Event Management
Online Marketing
Pricing
Business Planning
Email Marketing
Business Strategy
Social Networking
Trade Show Production
Team Leadership
Market Research
Event Planning
E Commerce
Content Strategy
Project Management
P&l Management
Licensing
Problem Solving
Promotions
John Sorenson Education Details
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Boston UniversityBusiness -
Fitchburg State UniversityMarketing
Frequently Asked Questions about John Sorenson
What company does John Sorenson work for?
John Sorenson works for Red Ridge Global Llc
What is John Sorenson's role at the current company?
John Sorenson's current role is Organization Leader | Product Marketing | Branding | Sales Management | Team Builder | Problem Solver | Mentor.
What is John Sorenson's email address?
John Sorenson's email address is jj****@****ast.net
What is John Sorenson's direct phone number?
John Sorenson's direct phone number is +178187*****
What schools did John Sorenson attend?
John Sorenson attended Boston University, Fitchburg State University.
What are some of John Sorenson's interests?
John Sorenson has interest in Children.
What skills is John Sorenson known for?
John Sorenson has skills like Marketing, Strategy, Product Development, Product Management, Management, Marketing Communications, Marketing Strategy, Advertising, Product Marketing, Strategic Planning, Cross Functional Team Leadership, Sales.
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