Transformed marketing into a key growth driver for the company by establishing a team that generated significant increases in leads, pipeline, and revenue. Collaborated closely with Sales Leaders and the Executive Team to align marketing initiatives with strategic company goals.• Built and led a global team of eight people, overseeing strategy and execution of demand generation, customer marketing, digital marketing, marketing operations, and event marketing functions• Increased marketing’s contribution, sourcing 54% of revenue from all closed won deals in 2024 YTD (up from 41% in 2023 and 23% at team launch), achieving strategic company goal of being a marketing-led growth engine• Oversaw launch of Business Development Representative (BDR) team; helped grow team to six people & laid foundation for team to hit two subsequent years of pipeline generation targets• Led a major brand refresh, positioning the company for growth by revamping core company messaging, visual brand identity, the website, and the customer resource center via Zendesk launch• Designed and led a comprehensive three-day sales training for 100-person Commercial Team at the global Sales Kickoff, driving adoption of new sales enablement materials and storytelling methods (with training goals achieved as measured by high satisfaction on attendee survey)• Achieved highest team satisfaction score in company-wide survey of 250 employees

Led demand generation for three distinct product lines. Executed campaigns across paid and organic marketing channels to source leads and revenue. Analyzed campaign data to increase performance.• Increased marketing-sourced revenue to 23% of all closed won deals (up from 16%) as part of demand generation efforts• Built the digital marketing function, hiring and managing a full-time digital marketer and onboarding agencies for website optimization, SEO and SEM, and paid and organic social media strategies• Developed persuasive copy for all demand gen content types, across all channels

Scaled marketing efforts as first operations hire. Implemented automation software, designed lead scoring & tracking, owned the website, built email nurtures, and optimized marketing performance via reporting.• Launched Pardot instance to improve marketing automation, managing transition from Mailchimp • Introduced foundational changes in Salesforce and sales processes to capture marketing impact, establishing tracking of marketing qualified leads (MQLs) and marketing-sourced pipeline & revenue• Created and managed email nurture programs to support all major marketing initiatives, ensuring consistent engagement and lead nurturing

Owned end-to-end event strategies to drive demand, collaborating with sales and executive leadership to set goals, developing event promotion and follow-up campaigns, and managing day-of logistics and staff preparation.• Executed sponsorships at 17 global trade shows annually, from pop-up booths to complex 20x20 custom exhibits• Piloted field marketing events, achieving a 70% win rate with late-stage prospects• Developed content program for 250-person global company offsite, aligning keynotes, breakout sessions, and multimedia to company goals

Consulted enterprise clients on how to increase event ROI through successful onboarding and implementation of DoubleDutch’s event technology. Analyzed client’s performance data on the DoubleDutch platform to communicate learnings and encourage renewals.• Promoted to strategics accounts team as a result of successful track record of managing the most complex customer onboardings & renewals; entrusted to consult customers with the highest annual contract value (portfolio of clients included Bain & Company, Caterpillar, Bosch, and United States Tennis Association)• Led a five-person cross-functional team to revamp customer marketing efforts, improving touchpoints with monthly e-newsletters, release note updates, and automated onboarding emails• Recognized as Q1 2015 Customer Success Manager of the Quarter

Designed and executed events for enterprise clients (Intel, Microsoft, Samsung) who ran major startup and innovation competitions. Events included speaker talks, pitch & demo days, and multi day/week entrepreneurship training programs.• Managed upper six-figure project budgets; oversaw all activities related to the program design, budget, vendor selection, and staffing• Grew event service offerings (a supplementary service to YouNoodle's SaaS competition management platform) as YouNoodle’s main revenue stream for 2012 and 2013.Additional project highlights where YouNoodle was a partner:• Co-event director of Global Startup Youth at President Obama’s Global Entrepreneurship Summit (2013, 500+ attendees, Kuala Lumpur)• Event manager for Silicon Valley Comes to Malaysia (2011, 1000+ attendees, Kuala Lumpur)

Instructed middle school students in Spanish language skills. Organized curriculum and tailored instruction to meet the needs of a diverse group of students.

Developed high-impact sales enablement materials to help two Vice Presidents of Sales win new business and encourage renewals. Responded to RFPs, edited slide decks, and drafted media plans to meet prospect’s goals.