John Everton Email & Phone Number

London Area, United Kingdom

Digital Marketing Specialist and Freelancer with a proven track record in transforming businesses through strategic marketing solutions. Specialising in SEO, PPC, email marketing, e-commerce, and Amazon services, I bring a wealth of expertise to boost online visibility and drive revenue growth. I offer comprehensive solutions tailored to each client’s unique needs, from optimising search engine rankings to crafting targeted PPC campaigns and implementing effective e-commerce strategies. I also provide marketing consultation to guide businesses in making informed decisions and overcoming challenges. Let's connect and find a solution that helps you achieve your digital marketing goals.

Lancing, England, United Kingdom

During this job position, I was given the exciting opportunity to establish and lead a brand-new internal marketing team for Home & Garden Extras. It was my responsibility to not only develop the company's marketing strategy but also ensure its successful implementation. To kickstart the process, I conducted a thorough audit of all our existing marketing channels, aiming to identify any gaps and uncover new opportunities.One of the key areas I focused on was our presence on the Amazon Marketplace. Recognising its immense potential, I took charge of overseeing and expanding our reach on this platform. This involved conducting thorough competitor research to understand the market landscape better. Armed with this knowledge, I optimised our product listings to ensure maximum visibility and appeal to potential customers. Additionally, I explored sponsored ad campaigns to drive more traffic and conversions.To further enhance our presence on various online platforms, I collaborated with feed management companies and individual platforms to optimise our inventory listings. This allowed us to showcase our products in the best possible light, ensuring they stood out from the competition.Understanding the importance of conversion rates and average order value, I employed a range of tactics to improve these metrics. Whether it was through persuasive copywriting, strategic pricing, or attractive upselling techniques, my aim was to create a seamless and enticing shopping experience for our customers.

Littlehampton

Whilst working here, I took charge of establishing, maintaining, and expanding external sales channels to boost our business growth. I personally spearheaded the process of setting up and advancing our Amazon accounts, which played a major role in increasing our overall turnover and providing us with valuable opportunities for bulk orders. Ensured best practices were used for retail readiness optimisation, identifying brand growth opportunities and harnessing growth levers to ensure maximum reach. To promote our products, monthly deals, industry news, and VIP membership emails, I devised effective email and social media marketing strategies. Additionally, I played a key role in creating an engaging online presence to attract and acquire new business prospects, effectively consolidating our company's digital footprint. Utilising my advanced skills in Google Analytics, I diligently analysed the sources of our website traffic.Some of my key contributions during this role include:• Generated Daily and Monthly Sales/Employee Performance Reports to track and evaluate key metrics.• Monitored and updated customer and product databases to ensure accurate and up-to-date information.• Executed cross-selling and upselling initiatives to maximise revenue generation and enhance customer satisfaction.• Managed PPC Maintenance for Google Ads to optimise campaigns and maximise ROI.• Ensured seamless operation of the company's content management system on ADR's Magento platform, whilst enabling migration from Zencart, Volo, and Intact to Magento.• Led migration of company website to different platforms, preserving data integrity and minimising loss of search engine rankings.• Amplified performance of the company's eBay account from a limited product selection with a monthly turnover of approximately £6K to a robust portfolio of nearly 7K products, resulting in a peak monthly turnover of £70K.

Worthing

During this job role, I conducted a thorough analysis of project performance, examining the budget, forecast, and key metrics. I created reports for revenue recognition and analysis, which helped me make well-informed decisions. I took charge of analysing and resolving both billed and unbilled projects, aiming to achieve favourable financial outcomes. I also handled accruals and managed Changes In Scope efficiently to ensure the integrity of the projects.Some of my key accomplishments during this role include:• Supported quarterly and year-end audits by assisting in the preparation and organisation of relevant financial documentation.• Prepared accurate client billing statements, whilst ensuring diligent analysis and resolution of any discrepancies.• Delivered timely and informative monthly Work-in-Progress (WIP) reports for enhanced project visibility.

Worthing

Creation of internal & client budgets. Handling of Budget Revisions. Manage and track SOX Contract evidence. Organising project sign off from department heads. Project reconciliation and closure.

Shoreham By Sea, England, United Kingdom

Developing, sustaining and improving relationships with clientsPay Per Click set up and management (Achieved Google Adwords Professional Status)Campaign maintenance and performance management.Implementation of SEO techniques and best practicesResearch and competitor analysisClient Support

Worthing, England, United Kingdom

Implementation of search engine based marketingProduce search engine related statisticsPropose new and improved search engine marketing techniquesSuccessfully work with a team of search engine marketing specialists