Felipe Correal Avendaño Email & Phone Number

Bogotá, Bogota, CO

Colombia

Global and regional (US,EMEA,APAC,CALA) analysis and reporting (Dashboards) for Marketing Area for strategic decision making, planning, budgeting, events and communications, involving pipeline, leads (Salesforce), current customer base (ADW), Eloqua Oracle and third party sources such as zoominfo and kickfire.Research on intent data through zoominfo and.

Colombia

-Analysis and preparation of reports (Dashboards), at a regional level for the client Nestle of KPI's of media, competition, digital (Google Analytics, Facebook, DV360, Youtube), ROI and audiences. -Training for internal and external clients on the use of data visualization tools for the entire Americas region (17 countries).-Management of meetings with.

Costa Rica

• Responsible for making weekly forecast for commercial area and monthly Rolling forecast. Results: Forecast accuracy below 2.5%
• Analysis and follow up territories trough reports and meetings focused in generate more revenue
• Goal calculation and commission management for all commercial. As well as incentives. Results: Keep an healthy cost of sales, better productivity and positive results in revenue vs last year at the first time in.
• Management of commercial CRM improving all data quality indicators. Results: Data quality went from 72% to 99% in less than a year entering Costa Rica in top 5 of the best countries in Americas in Data Quality
• Responsible for developing SFO commercially. Results: all channels are correctly allocated in sites and revenue
• Annual preparation of the sales budget and analysis of sources of growth

Costa Rica

• Responsible for making and implementing commercial projects in 16 countries of Central and South America
• Pricing: Activation campaign for compliance with customer price agreements. Achieved 134% YTD and we passed our annual target in more than 30% generating an incremental EBIT of €2,619M.
• Retail: Generated incentive retail partners plan with growth of 65% for Q1 2018 in shipments per day compared to last year. Standardization of process of Leads from LQ to Retail and activation campaign with 47.
• Training: Development of the training program for Retail Partners and updating of the induction program for the sales force.

Bogotá

• Supported in the strategy and execution of customer loyalty and relationship campaigns for the postpaid households and mobile segment, profiling and customer sensitivity analysis through data mining.
• Reduction in the customers Churn of 5%.
• E-mail marketing campaings with opening rates over 30% exceeding the industry standard by 10%.

Bogotá

• Preparation and analysis of Free Press metric reports of the different accounts of the unit, follow-up of events and sports campaigns that generated media guidelines and execution of ROI analysis.
• Advised on sports sponsorships to Claro, Sab Miller and national soccer teams.
• Tender to work with Pilsener in Ecuador and with Directv Colombia.

• Generated campaign to migrate transactions to unconventional channels.
• I supervised the update certifications of ATM's and the offices of the network.

Responsible for directing, planning, executing, controlling, evaluating and managing the financial and administrative strategy at the local level, based on the national strategic plan and international financial policies in order to guarantee financial sustainability and the development of the work team. Number of people in charge: 12

Administrative support to the areas of the organization in planning, directing, resource management, control and execution of processes. Number of people in charge: 3

Máster En Big Data Y Business Intelligence, Data Science

Master Big Data And Business Intelligence, Data

Business Manager, Marketing, Rrhh, Finance, Comerce, Entrepreneurship

Activities and Societies: AIESEC, CEAE(Comité Estudiantil de Administración de Empresas).

Cursos Libres, Music

Activities and Societies: Guitarrista eléctrico

Bachiller Académico