🚀 John Fernandez Email & Phone Number

United States

New York, New York, Us

Glia is the leader and pioneer of Unified Interaction Management—redefining how companies interact with their customers. Our ChannelLess™ architecture unifies voice, digital customer service, and AI to eliminate dropped context, data silos, and frustration for customers and representatives. With Glia, customer interactions drive efficiency, loyalty, and revenue.Member of the leadership team as global head of marketing, responsible for demand generation, field marketing, business development, global campaigns, public relations, content marketing, industry marketing, and design. • Led marketing through $20 million Series B (Insight Partners, Q1 2019), $78 million Series C (Insight Partners, Q1 2021), and $45 million Series D (Insight Partners, Wildcat Capital Management, and RingCentral Ventures, Q1 2022) at over a $1 billion valuation• Achieved 35x revenue growth, 24x customer growth, and 14x employee growth in a regime where over 75% of new business pipeline came from revenue marketing• Oversaw corporate rebrand and name change from SaleMove to Glia with a totally new visual identity to pivot the organization to a wider range of use cases and a focus on financial services• Successfully created the Digital Customer Service category and both ensured coverage by key analysts including Forrester and Gartner, the publication of a book, and a 140x increase in organic search volume• Moved inbound/outbound business/sales development from sales to marketing and octupled headcount from 3 individuals to 25• Grew marketing team from 4 individuals to 46 professionals across the United States, Canada, Latin America, and Europe.• Speaker at conferences such as Marketo Marketing Nation New York (New York, NY, October 2019) and Dreamforce (Virtual, December 2020)

St Louis, Missouri, Us

The US Chess Federation (US Chess) is the official governing body and nonprofit 501(c)(3) organization for chess players and chess supporters in the United States. Our mission is to empower people, enrich lives, and enhance communities through chess. Our vision is that chess is recognized as an essential tool that is inclusive, benefits education and rehabilitation, and promotes recreation and friendly competition.US Chess represents the United States in the World Chess Federation (FIDE), connecting our members to chess players around the world. Founded in 1939 with the merger of the American Chess Federation and the National Chess Federation, US Chess has grown to serve over 111,500 members and 1,200 affiliated chess clubs and organizations today.Every year, US Chess sanctions and rates over 10,000 tournaments and over half a million games. We host over 25 National Championships and award titles to both amateurs and professionals, ranging from elementary school students to senior citizens.The US Chess Executive Board consists of eight elected members.

Scottsdale, Az, Us

Our investor network consists of GTM executives who've seen zero to IPO. We're here to help exceptional founders with great products successfully scale their go-to-market and grow revenue.

New York, Ny, Us

- CMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer

San Francisco, California, Us

New York, New York, Us

Member of the executive team responsible for revenue marketing, including demand generation, field marketing, marketing operations, customer marketing, marketing communications, corporate marketing, and sales development.• Re-built entire demand generation strategy, adding inbound, events, and field marketing to Contently’s award-winning content marketing leading to $20.57 million in SaaS ARR pipeline and $4.02 million in bookings.• Completely re-architected sales development function from the ground up, introducing focus on quality over quantity, leading to overall team quota attainment increasing from 41% to 106%.• Established first-ever account-based marketing (ABM) approach to target top enterprises with coordination between marketing, sales development, and sales, leading to bookings from major brands including ADP, Bayer, CVS, Dell, Kroger, Novo Nordisk, PNC Bank, Ricoh, Samsung, Sears, Texas Instruments, Thompson Reuters, and Volvo. • Managed team of 12 professionals across offices in New York and London. • Speaker at conferences such as MeritDirect CO-OP Marketing & Interactive Conference (White Plains, NY, June 2017), Marketo Marketing Nation Summit (San Francisco, CA, May 2018), SiriusDecisions Summit (Las Vegas, NV, May 2018), and Content Marketing World (Cleveland, OH, Sept 2018).

New York, Ny, Us

Create and lead Analytics & Operations organization as a member of the "Next Generation" leadership team responsible for company business systems, data, reporting, analytics, and insight.• Head of data for the organization, supporting the board, c-suite, and front-line managers with data, using BI tools such as Tableau and InsightSquared in order to provide real-time insights and actionable data. • Responsible for analytics, marketing operations, sales operations, and lead-to-cash across the entire customer lifecycle, including systems such as Marketo, Salesforce, NetSuite, and Salesforce CPQ.• Lead global migration of company from one system (NetSuite) to multiple systems including Marketo and Salesforce for faster marketing and sales velocity and more successful demand generation.• Formalized Inbound Marketing methodology throughout marketing, sales development, and sales, leading to $35.24 million in pipeline, and $14.73 million in bookings. • Spearhead data throughout strategic alternatives process, leading to company sale to Insight Venture Partners in April 2016 at a valuation of $624 million, a 30% premium on the company’s valuation on the public markets (NZX: DIL). • Deeply involved in mergers & acquisitions strategy including due diligence and post-merger integration involving the acquisition of five distinct businesses both in North America and Europe.• Speaker at conferences such as Salesforce World Tour (Boston, MA, April 2016 & New York, NY, May 2016), B2B LeadsCon (New York, NY, August 2016), and Dreamforce (San Francisco, CA, October 2016).

New York, Ny, Us

Responsible for marketing, digital marketing, marketing operations, lead-to-cash, and sales operations. Go-to resource for analytics, data, insights, and processes impacting revenue. • Led marketing through $20 million Series C (Sapphire Ventures, Q2 2014) as a member of the executive team, responsible for entire organization including structure, budget, goals and a cultural transformation from a brand-focused marketing department to a data-driven marketing department with a focus on delivering leads to sales which produced 3,529 leads, $23.285 million in pipeline and $1.847 million in bookings.• Built inbound channel from the ground up, creating 733 marketing qualified leads, pipeline of $11.915 million and revenue of $998k from zero by leveraging the Wordpress website, Google Analytics, Google AdWords, Conductor Searchlight, Marketo and Salesforce.• Head of Lead-to-Cash project involving design of company processes and integrating and leveraging company systems, from website, to marketing automation, to sales CRM, to finance and booking activities, involving SaaS platforms such as WordPress, Salesforce, Salesforce Service Cloud, Data.com, Apttus, Hoovers, Marketo, NetSuite, ServiceRocket, Sales Performance Optimizer, InsightSquared, ClearSlide, Yesware and JIRA.• Head up all aspects of sales operations from target market and territory definition, activity management, pipeline creation, through to bookings and sales cycle analysis, as well as Salesforce administration. • Established analytics cadences at the executive level, sales team level, marketing team level, and finance team level in order to gain visibility and actionable insight on what was happening with the business and how to improve it. • Speaker at conferences such as Conductor C3 (New York, NY, October 2014), Bowery Capital CMO Summit (New York, NY, December 2014), Content2Conversion Conference (Scottsdale, AZ, February 2015), and Dreamforce '15 (San Francisco, CA, September 2015).

New York, Us

Global head of digital marketing and operations for the corporation, including Intralinks’ corporate website, investor website, marketing operations, database management, SEM (SEO & PPC), web analytics, website content and lead generation. • Oversaw dramatic three-year growth in inbound channel, increasing pipeline from $4.69 million to $34.56 million and revenue from $2.46 million to $15.52 million.• Manage Search Engine Marketing, both Pay-Per-Click and Search Engine Optimization to support Intralinks brand and products, design campaigns and optimize for ROI and ROAS and lead generation.• Core member of Market-to-Cash project involving complete redesign of all company processes and systems, from website, to sales CRM, to master data management, to all finance and billing activities, involving products such as Salesforce, Chatter, Data.com, EchoSign, Eloqua, iHance, Informatica, LinkedIn, OneLogin, and Zuora.• Launch of brand new corporate Intralinks website to support new corporate brand launch, including microsites for lead generation, Investor Relations website to comply with publicly traded company regulations, as well as analytics efforts to improve usability and lead conversion. • Support Field Marketing, Product Marketing, Corporate Communications, Investor Relations, Marketing Communications and Sales with various resources such as Google Analytics, Conductor Searchlight, Omniture, WebTrends, Eloqua, Salesforce in order to improve campaign results.• Speaker at conferences such as eMetrics Marketing Optimization Summit (San Jose, CA, May 2010), Eloqua All About Revenue Success Tour (New York, NY, June 2011), Eloqua Experience (San Francisco, CA, October 2011), Conductor C3 (New York, NY, September 2012), FUNNEL 2012 (London, United Kingdom, November 2012), Conductor Titans of Search (New York, NY, February 2013), eMetrics Marketing Optimization Summit (Toronto, ON, Canada, March 2013) and Conductor C3 (New York, NY, September 2013).

Us

Head strategy development and tactical execution of public relations and marketing initiatives as well as corporate communications. Strategically position, brand, and build awareness for multiple business lines in Search, Lead Generation, eCommerce and Shopping Comparison in the United States, Europe and China; through online marketing efforts, including SEM (PPC and SEO), banner ads, and email marketing; and offline advertising, including print, television, and radio, including brand launches and trade shows. • Realized significant cost savings, increased ROI, and improved marketing effectiveness by bringing SEM capabilities in-house, managing $11 million in global pay-per-click spend across all business lines. • Coordinate company-wide web analytics initiative to improve SEM and usability results for return on investment and return on advertising spend gains. Standardized executive reporting structure and set and exceeded goals using analytics tools such as Google Analytics, Coremetrics and Omniture.• Generated coverage in print journals including Time, Business Week, New York Times, PC Magazine, PR Week, and Information Week, blogs such as CNet, DM News, Mashable, MediaPost, USA Today and Web 2.0, and broadcast outlets including Bloomberg, CBS, CNN, FOX News, ABC and NY1.• Secured awards for Accoona businesses including Time’s 50 Coolest Websites, Internet Retailer’s Top 500, TWICE’s Top 100 Consumer Electronics Retailers and Laptop Magazine Top 50 Web Tools.• Speaker at conferences such as Coremetrics Client Summit (Fort Worth, TX, February 2008) and eMetrics Marketing Optimization Summit (Arlington, VA, October 2008).

New York, Ny, Us

Led the Allen-Stevenson School Alligator Soup program for Chess, with classes weekly for both Kindergarteners as well as from Grades 1 through 3. Alligator Soup, offered to boys in grades K-8, is a natural extension to a boy's day, giving him additional time to learn new skills and/or to deepen understanding about topics of interest. In Alligator Soup, boys will become engrossed in projects or activities in a familiar and nurturing environment surrounded by peers and caring teachers.In addition to Allen-Stevenson, also served as a Chess Instructor at other prestigious New York schools:- Columbia Grammar & Preparatory School- Metropolitan Montessori School- P.S. 199 Jessie Isador Straus- Saint David's School

Us

Produced 3 major international public chess events featuring world-renowned chess grandmaster Garry Kasparov, coordinating successful live, online broadcasts on numerous Websites and Web portals and directing all marketing, public relations, and advertising efforts in support of the events. • Provided turnkey product launch preparation including packaging, customer support strategy, and quality assurance input. • Served as corporate spokesperson and secured significant earned media placements with major outlets including Associated Press, Reuters, USA Today, Wired, CNN, BBC, and Headline News. • Developed relationship with ESPN2 to deliver 17+ hours of live TV coverage of the events.

Pittsburgh, Pa, Us

Led global marketing, business development, and public relations strategy and implementation, building ICC into one of the 1st Websites to operate a successful membership revenue model.Founded in 1995 as one of the first premium gaming sites on the internet, the Internet Chess Club (ICC) traces its roots to a small, loosely organized community of internet chess players going as far back as the 1980s. Today ICC is firmly established as the premier online chess service. Have been involved with the ICC as an administrator since 1997, including roles as Director, Public Relations and Executive Vice President, and transitioned to an Investment role in 2010. Ended in November 2021 with an acquisition event.• Increased total membership by 24% by developing both online and offline marketing strategies to attract new membership and retain existing members. • Further boosted membership revenue by initiating and fostering relationships with national chess federations in 6 countries.• Increased nationwide membership growth rates by up to 500% by spearheading and overseeing corporate globalization effort, expanding marketing reach by 9 additional languages. • Produced events, both online and offline, across North America and Europe, promoting brand awareness and impacting membership recruitment.

Bachelor Of Science (B.S.), Magna Cum Laude, Leadership & Management Studies, Marketing Management

Mathematics, Physics

Education record