John Fernbach Email & Phone Number

Willowbrook, Illinois, US

Responsible for the marketing and outside sales of nurse call systems, communications systems and other state-of-the-art technology systems to the nursing home, senior care, and extended care markets.Founded in 1964, Interstate Electronics Company is a leading Chicago area healthcare communication systems integrator and is an Authorized Dealer of the.

Grapevine, Texas, US

• Responsible for the support of multiple communities and Directors of Sales and Marketing faced with census challenges by developing marketing plans and strategies to improve sales performance, occupancy and revenue..
• Increased average monthly move in from 1 to 2.6 in three months resulting in an additional 500K in annual revenue
• Increased annual revenue 250K within 1 month through the development of a Transitional Care Program
• Developed EAP marketing approach used throughout region to increase brand awareness
• Implemented pilot program of music therapy resulting in increase in customer satisfaction and market differentiation

Grapevine, Texas, US

• Director of Sales and Marketing - Multi Site - Establish and maintain positive brand awareness- Develop and execute strategic sales and marketing plans- Foster relationships with professional referral sources- Maintain.
• Increased Budgeted Census from 85% to 102.50% within first 11 months in a challenging market
• Maintained 94% Occupancy for 11 months
• Achieved and maintained highest census in region for 5 consecutive months
• Developed and Implemented a Transitional Care Program which resulted in an immediate increase in revenue Executive Director Sept 2014 - Feb 2015- Promoted to direct the administration of assisted living community.

Co-Founded and developed from ground up an alternative advocacy service to offer people an honest and trusted advisor concerning end of life issues as well as to provide an independent outlet for pre planning and funding of funerals. Specialized in Irrevocable Funeral Trusts and Medicaid Planning.- Designed and developed company name, logo, website layout.

Chicago, IL, US

• Startup technology company developing web and mobile apps (SaaS) for the Senior Living market- Developed and designed marketing materials, webinars, screenshots and online training videos along with hosting demos to.
• Closed 6 Sales within the first 6 months of launch
• Closed 24 New Sales within first 11 months
• Increased Annual Revenue from $13,330 to $120,000 within first 11 months

Tinley Park, Illinois, US

- Completed phone contacts (conversations), appointments, seminars, presentations and communication of deposit expectations with prospects.- Interacted with all leads whether provided through advertising, public relations, referral, or personal contact and turn those leads into residents of the community through the use of professional selling skills..

Glenview, IL, US

Responsible for building, maintaining and enriching relationships in all healthcare venues as well as the community at large. Promote and present integrated marketing strategies, plans and activities to generate leads, drive referrals and enhance Hospice and Palliative Care of Northeastern Illinois awareness and services/solutions knowledge throughout the.

Miami, FL, US

• VITAS is the nation's leading hospice provider for end of life care established in 1978, operating 43 programs in 15 states. Developed business partnerships by making effective VITAS contacts and presentations to.
• Achieved 90% of admission goal in second month by repairing customer relationships and becoming customer advocate.
• Achieved 107% and 118% of admission goal in sixth and seventh month respectively.
• Successful completion of VITAS selling skills.

Mclean, Virginia, US

• Responsible for the marketing and sales planning and execution for the community. Accountable for developing a marketing plan tailored to the geographical area along with the accurate market analysis of competitors..
• 2009 Q1, Q2 & Q3 Horizon Award Winner for Unit Occupancy – 103% or more of budget.
• Increased occupancy from 84% to 91% within the first six months of employment.
• Sales Effectiveness – Increased Move in ratio from 21% to 28% within the first year.
• Consistently scored 100% in mystery shopper surveys.
• In the first month uncovered an error within the advertising region that was resulting in lost leads and revenue.

• Responsible for the sale of services and merchandise while discussing and negotiating funeral contracts. Planned, scheduled and coordinated all aspects of a funeral from placing death notices to ordering flowers.
• Arranged and directed more that 2000 funerals while collecting and negotiating over $15 Million in funeral contracts.
• Obtained a producers license for Life/Health Insurance with the State of Illinois Division of Insurance for the sale of Funeral Pre Need Insurance Products.
• Recommended and implemented a company website which increased public awareness and customer service.
• Acted as OSHA Coordinator to oversee workplace safety and conduct trainings which ultimately reduced the chances of worker’s compensation claims.
• Awarded the Illinois Funeral Director Scholarship Award which is presented to those who have achieved academic excellence in funeral service arts, demonstrating an unmistakable and evident ability to meet the public.

Diploma, Mortuary Science

Psychology

Microbiology