John Fernbach Email & Phone Number

Willowbrook, Illinois, Us

Responsible for the marketing and outside sales of nurse call systems, communications systems and other state-of-the-art technology systems to the nursing home, senior care, and extended care markets.Founded in 1964, Interstate Electronics Company is a leading Chicago area healthcare communication systems integrator and is an Authorized Dealer of the Rauland 5000 Nurse Call System and Stanley Healthcare products. Interstate designs, installs and supports a wide range of technology solutions, including: Nurse Call, Paging, Intercom, Mass Notification, RTLS, Access Control, Camera Surveillance, Intrusion Detection and Audio/Visual Systems.

Grapevine, Texas, Us

Responsible for the support of multiple communities and Directors of Sales and Marketing faced with census challenges by developing marketing plans and strategies to improve sales performance, occupancy and revenue. Provide sales and market analysis, training support and recruitment of Directors of Sales and Marketing.• Increased average monthly move in from 1 to 2.6 in three months resulting in an additional 500K in annual revenue• Increased annual revenue 250K within 1 month through the development of a Transitional Care Program • Developed EAP marketing approach used throughout region to increase brand awareness• Implemented pilot program of music therapy resulting in increase in customer satisfaction and market differentiation

Grapevine, Texas, Us

Director of Sales and Marketing - Multi Site - Establish and maintain positive brand awareness- Develop and execute strategic sales and marketing plans- Foster relationships with professional referral sources- Maintain relationships with prospects and families- Impact overall Community Occupancy goals by maintaining the requisite number of Inquiries, Tours, and Move-Ins per month.- Mentor other Sales Directors- Offsite Educational Presentations• Increased Budgeted Census from 85% to 102.50% within first 11 months in a challenging market• Maintained 94% Occupancy for 11 months• Achieved and maintained highest census in region for 5 consecutive months• Developed and Implemented a Transitional Care Program which resulted in an immediate increase in revenue Executive Director Sept 2014 - Feb 2015- Promoted to direct the administration of assisted living community within authority of state regulations- Review financial and budget transactions, development and budgetary control.- Interview, hire and train employees; planned, assigned and directed work; appraised performance; rewarded and disciplined employees; addressed complaints and resolved problems.- Address all issues and/or family member concerns and ensure prompt resolutions for overall family satisfaction.- Responsible for overall safety of residents and the facility.

Co-Founded and developed from ground up an alternative advocacy service to offer people an honest and trusted advisor concerning end of life issues as well as to provide an independent outlet for pre planning and funding of funerals. Specialized in Irrevocable Funeral Trusts and Medicaid Planning.- Designed and developed company name, logo, website layout and content- Responsible for incorporation, bookkeeping and business operations- Developed training program for insurance agents and recruiting strategies

Chicago, Il, Us

Startup technology company developing web and mobile apps (SaaS) for the Senior Living market- Developed and designed marketing materials, webinars, screenshots and online training videos along with hosting demos to create brand awareness with a grassroots effort.- Managed and closed CareMerge opportunities through forecasting, account resource allocation, account strategy, and planning.- Supported sales through cold/warm calls, web based and/or onsite presentations to manage product positioning and strategies.- Increased pipeline through demand generation, targeted marketing campaigns and relationships with existing accounts.- Learned and maintained in-depth knowledge of the Senior Living marketplace, web-based technologies (SaaS), competitors, industry trends and identified best practices• Closed 6 Sales within the first 6 months of launch• Closed 24 New Sales within first 11 months• Increased Annual Revenue from $13,330 to $120,000 within first 11 months

Tinley Park, Illinois, Us

- Completed phone contacts (conversations), appointments, seminars, presentations and communication of deposit expectations with prospects.- Interacted with all leads whether provided through advertising, public relations, referral, or personal contact and turn those leads into residents of the community through the use of professional selling skills.- Applied procedures for lead tracking and keeping accurate records on all leads and prospects.- Utilized existing resident, depositor and lead contacts to generate additional leads by prospecting for referrals.

Glenview, Il, Us

Responsible for building, maintaining and enriching relationships in all healthcare venues as well as the community at large. Promote and present integrated marketing strategies, plans and activities to generate leads, drive referrals and enhance Hospice and Palliative Care of Northeastern Illinois awareness and services/solutions knowledge throughout the Dupage County area.

Miami, Fl, Us

VITAS is the nation's leading hospice provider for end of life care established in 1978, operating 43 programs in 15 states. Developed business partnerships by making effective VITAS contacts and presentations to skilled and assisted living facilities in order to generate early and appropriate referrals. • Achieved 90% of admission goal in second month by repairing customer relationships and becoming customer advocate.• Achieved 107% and 118% of admission goal in sixth and seventh month respectively.• Successful completion of VITAS selling skills.

Mclean, Virginia, Us

Responsible for the marketing and sales planning and execution for the community. Accountable for developing a marketing plan tailored to the geographical area along with the accurate market analysis of competitors. Built customer focused relationships by advancing the lead through the sales process and gaining customer commitment.• 2009 Q1, Q2 & Q3 Horizon Award Winner for Unit Occupancy – 103% or more of budget.• Increased occupancy from 84% to 91% within the first six months of employment.• Sales Effectiveness – Increased Move in ratio from 21% to 28% within the first year.• Consistently scored 100% in mystery shopper surveys.• In the first month uncovered an error within the advertising region that was resulting in lost leads and revenue.• Devised and implemented a PPT presentation that is now recommended by Area Sales Manager to be used on a regional level for referral sources.• Offered the lead role for online posting of events and other external business development plans that would lead to increase market share.• Recommended and implemented site and signage improvement that increased new leads from 5.9/week to 6.9/week.• Successful completion of Selling Skills, Business Development and Data Base Training.

Responsible for the sale of services and merchandise while discussing and negotiating funeral contracts. Planned, scheduled and coordinated all aspects of a funeral from placing death notices to ordering flowers, caskets and other items from several vendors. Performed management duties such as scheduling vacation and job duty assignments. • Arranged and directed more that 2000 funerals while collecting and negotiating over $15 Million in funeral contracts.• Obtained a producers license for Life/Health Insurance with the State of Illinois Division of Insurance for the sale of Funeral Pre Need Insurance Products.• Recommended and implemented a company website which increased public awareness and customer service.• Acted as OSHA Coordinator to oversee workplace safety and conduct trainings which ultimately reduced the chances of worker’s compensation claims.• Awarded the Illinois Funeral Director Scholarship Award which is presented to those who have achieved academic excellence in funeral service arts, demonstrating an unmistakable and evident ability to meet the public relations demands of funeral service.

Diploma, Mortuary Science

Psychology

Microbiology