John Ferreira Email and Phone Number
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John Ferreira personal email
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I'm an insights-driven brand and business leader with a long track record of creating extraordinary results for brands, ranging from iconic Fortune 500 brands to exciting new startups. My mission in life and at work is to help others grow. I achieve this by leading teams that translate insights into big ideas that change behavior, improve lives, build brands, and drive growth. Hard Skill Strengths: - Brand Strategy (Portfolio Strategy, Brand Architecture, Positioning, Offense/Defense Strategies)- Quantitative and Qualitative Insights Discovery & Application- Consumer Marketing (B2C) & Customer Marketing (B2B)- Advertising Development- New Product Pipeline Innovation and Commercialization- Internal Branding (Vision, Mission, Values & Strategy Translation to Employee Experience & Operations)- Challenger Brand Strategy / Private Label Strategy- Brand TurnaroundsSoft Skill Strengths- Building Trust- Combining Disciplined Thinking with Disciplined Action- Creating Structured Solutions to Unstructured Problems- Consensus Building- Team Collaboration- Mentoring / Staff Development
Finch Brands
View- Website:
- finchbrands.com
- Employees:
- 67
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Finch BrandsPhiladelphia, Pa, Us
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Chief Insights OfficerFinch Brands Jun 2021 - PresentPhiladelphia, Pa, Us
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Svp - Insights & InnovationFinch Brands Feb 2018 - May 2021Philadelphia, Pa, Us
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Svp - Brand Strategy, Marketing Strategy & CreativeFinch Brands Sep 2015 - Jan 2018Philadelphia, Pa, UsFinch Brands is a "real world" brand consultancy, with a talented team that has a long history of building, running, and growing successful brands and businesses on the client side. Our team's work experience includes iconic brands as such as Campbell Soup, Amazon, Anheuser-Busch, Target, Disney, Toys R Us, Unilever, David's Bridal and Urban Outfitters. This real world perspective fuels the strategic insight and creative excellence we provide to help our clients succeed.As SVP/GM, I oversee the people, process, and products that deliver extraordinary results for clients. This includes defining the strategic direction for the firm, defining and nurturing our culture, people development, process development and improvement, new product / service innovation, client account management, work product thought leadership, and ultimately total P&L performance.
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Vp Of Brand & Marketing StrategyFinch Brands Apr 2013 - Sep 2015Philadelphia, Pa, UsFinch Brands is a "real world" brand consultancy, with a talented team that has a long history of building, running, and growing successful brands and businesses on the client side. Our team's work experience includes iconic brands as such as Campbell Soup, Amazon, Anheuser-Busch, Target, Disney, Toys R Us, Unilever, David's Bridal and Urban Outfitters. This real world perspective fuels the strategic insight and creative excellence we provide to help our clients succeed.As VP Brand Strategy, I led the team responsible for the following:Brand Development Insights & Strategy - Primary Custom Research- Competitive Strategy- Brand Core Idea & Positioning- Brand Architecture- Internal Brand Rollout / TrainingBrand Management- Marketing Strategy & Launch Plans- Product & Service Innovation- Pricing & Distribution Strategy- Sales Strategy & Support- Brand Tracking
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Brand ManagerCampbell Soup Company May 2009 - Apr 2013Camden, Nj, UsRESULTS- Returned RTS Soup to profitability for first time in 4 years, beating plan on top and bottom line- Beat Swanson plan on top & bottom, driving #1 share brand to new all-time Net Sales record- Led Prego turnaround from-6% sales decline to +2% sales growth and +2 pts market share- Grew Chunky Soup share vs. competition and increased brand loyalty by +7%- Launched new Campbell’s Homestyle brand to take on Progresso- Developed innovation pipelines for Ready to Serve Soups, Swanson Broth and Prego Sauce- Promoted twice within role from Associate Brand Manager to Brand ManagerRESPONSIBILITIES- Managed entire Ready to Serve Portfolio, Swanson Broth, Prego Sauce & Wolfgang Puck- Owned brand P&L responsibilities- Led all brand demand drivers (Advertising, media, PR, product mix, packaging, pricing)- Led portfolio innovation process for all U.S. Soup and Simple Meals -
Associate Manager - Consumer & Customer InsightsCampbell Soup Company Jan 2007 - May 2009Camden, Nj, UsRESULTS- Led Chunky Soup positioning evolution that grew share- Developed new brand positioning for Campbell's Microwavable Soups that improved sales- Led insights plan for Brandweek's 2008 beverage extension of the year- Guided successful advertising strategies for Chunky Soup, Select Harvest soups, Convenience soups, Swanson Broth, Red and White Cooking soups, and Wellness soups- Created direction for new product innovation across the Soup & Simple Meals portfolioRESPONSIBILITIES- Led segmentation studies, positioning studies, concept development and testing, advertising qual, ad copy testing, advertising effectiveness tracking, optimal new product variety analysis, product formula optimization, label and package optimization, product claims development, and brand equity tracking for the entire Campbell Soup portfolio
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Senior Business Program Leader - New Product CommercializationCampbell Soup Company Jul 2004 - Dec 2006Camden, Nj, UsRESULTS- Founded Master Planning product commercialization team that brought a new level of discipline to launching new products at Campbell Soup Company- Planned and managed new product commercialization activity across more than 30 cross-functional teams and over 150 new or optimized products- Launched only 2007 food industry new items to exceed $100MM in year 1 sales- Led label process initiative that saved $3MM & increased speed to market- Promoted within role from Business Program Leader to Senior Business Program LeaderRESPONSIBILITIES- Led large, cross-functional teams by turning complex situations into simple direction- Trained all Campbell Marketers on how to launch new products with excellence
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Marketing Communications ManagerCampbell Soup Company May 2002 - Sep 2004Camden, Nj, UsRESULTS- Launched widely praised B2B and Sales Automation websites- Contributed to sales growth through effective internal and external brand communications- Co-founded Campbell New Business Innovation process- Planned and launched employee innovation idea engine- Promoted within role from Marketing Communications Coordinator to Marketing Communications ManagerRESPONSIBILITIES- Managed Foodservice division's marketing communications- Managed Enterprise Marketing Management System
John Ferreira Skills
John Ferreira Education Details
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The Wharton SchoolMasters Of Business Administration -
Saint Joseph'S UniversityFood Marketing & Information Systems
Frequently Asked Questions about John Ferreira
What company does John Ferreira work for?
John Ferreira works for Finch Brands
What is John Ferreira's role at the current company?
John Ferreira's current role is Chief Insights Officer at Finch Brands.
What is John Ferreira's email address?
John Ferreira's email address is jo****@****enn.edu
What is John Ferreira's direct phone number?
John Ferreira's direct phone number is +121541*****
What schools did John Ferreira attend?
John Ferreira attended The Wharton School, Saint Joseph's University.
What are some of John Ferreira's interests?
John Ferreira has interest in Psychology, Politics And Globalization, Sociology, Marketing, Consumer Culture, Behavioral Economics, Global Cultures, Macroeconomics.
What skills is John Ferreira known for?
John Ferreira has skills like Customer Insight, Cross Functional Team Leadership, Brand Management, Brand Architecture, Marketing Strategy, Product Innovation, Consumer Products, Product Development, Marketing Communications, Leadership, Advertising, Shopper Marketing.
Who are John Ferreira's colleagues?
John Ferreira's colleagues are Daisy Soria, Tracy Grimes, Macarena Aldas, Pooja Anandpara, Tammy Mann, Marisa Paipongna, Kristen Cline.
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