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John Ferreira Email & Phone Number
Chief Insights Officer at Finch Brands
at
Finch Brands
1 work email found
@finchbrands.com
3 phones found area 215
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Insights Officer at Finch Brands
Location
Greater Philadelphia, United States
Company size
Who is John Ferreira? Overview
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Quick answer
John Ferreira is listed as Chief Insights Officer at Finch Brands at Finch Brands, a with 67 employees, based in Greater Philadelphia, United States. AeroLeads shows a work email signal at finchbrands.com, phone signal with area code 215, and a matched LinkedIn profile for John Ferreira.
John Ferreira previously worked as Chief Insights Officer at Finch Brands and SVP - Insights & Innovation at Finch Brands. John Ferreira holds Mba, Masters Of Business Administration from The Wharton School.
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{first_initial}{last}@finchbrands.com
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Profile bio
About John Ferreira
I'm an insights-driven brand and business leader with a long track record of creating extraordinary results for brands, ranging from iconic Fortune 500 brands to exciting new startups. My mission in life and at work is to help others grow. I achieve this by leading teams that translate insights into big ideas that change behavior, improve lives, build brands, and drive growth. Hard Skill Strengths: - Brand Strategy (Portfolio Strategy, Brand Architecture, Positioning, Offense/Defense Strategies)- Quantitative and Qualitative Insights Discovery & Application- Consumer Marketing (B2C) & Customer Marketing (B2B)- Advertising Development- New Product Pipeline Innovation and Commercialization- Internal Branding (Vision, Mission, Values & Strategy Translation to Employee Experience & Operations)- Challenger Brand Strategy / Private Label Strategy- Brand TurnaroundsSoft Skill Strengths- Building Trust- Combining Disciplined Thinking with Disciplined Action- Creating Structured Solutions to Unstructured Problems- Consensus Building- Team Collaboration- Mentoring / Staff Development
Listed skills include Customer Insight, Cross Functional Team Leadership, Brand Management, Brand Architecture, and 46 others.
Current workplace
John Ferreira's current company
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Finch Brands
9 roles
John Ferreira work experience
A career timeline built from the work history available for this profile.
Chief Insights Officer
Current
Jun 2021 - Present
Svp - Insights & Innovation
Feb 2018 - May 2021
Svp - Brand Strategy, Marketing Strategy & Creative
Finch Brands is a "real world" brand consultancy, with a talented team that has a long history of building, running, and growing successful brands and businesses on the client side. Our team's work experience includes iconic brands as such as Campbell Soup, Amazon, Anheuser-Busch, Target, Disney, Toys R Us, Unilever, David's Bridal and Urban Outfitters. This real world perspective fuels the strategic insight and creative excellence we provide to help our clients succeed.As SVP/GM, I oversee the people, process, and products that deliver extraordinary results for clients. This includes defining the strategic direction for the firm, defining and nurturing our culture, people development, process development and improvement, new product / service innovation, client account management, work product thought leadership, and ultimately total P&L performance.
Sep 2015 - Jan 2018
Vp Of Brand & Marketing Strategy
Finch Brands is a "real world" brand consultancy, with a talented team that has a long history of building, running, and growing successful brands and businesses on the client side. Our team's work experience includes iconic brands as such as Campbell Soup, Amazon, Anheuser-Busch, Target, Disney, Toys R Us, Unilever, David's Bridal and Urban Outfitters. This real world perspective fuels the strategic insight and creative excellence we provide to help our clients succeed.As VP Brand Strategy, I led the team responsible for the following:Brand Development Insights & Strategy - Primary Custom Research- Competitive Strategy- Brand Core Idea & Positioning- Brand Architecture- Internal Brand Rollout / TrainingBrand Management- Marketing Strategy & Launch Plans- Product & Service Innovation- Pricing & Distribution Strategy- Sales Strategy & Support- Brand Tracking
Apr 2013 - Sep 2015
Brand Manager
RESULTS- Returned RTS Soup to profitability for first time in 4 years, beating plan on top and bottom line- Beat Swanson plan on top & bottom, driving #1 share brand to new all-time Net Sales record- Led Prego turnaround from-6% sales decline to +2% sales growth and +2 pts market share- Grew Chunky Soup share vs. competition and increased brand loyalty by +7%- Launched new Campbell’s Homestyle brand to take on Progresso- Developed innovation pipelines for Ready to Serve Soups, Swanson Broth and Prego Sauce- Promoted twice within role from Associate Brand Manager to Brand ManagerRESPONSIBILITIES- Managed entire Ready to Serve Portfolio, Swanson Broth, Prego Sauce & Wolfgang Puck- Owned brand P&L responsibilities- Led all brand demand drivers (Advertising, media, PR, product mix, packaging, pricing)- Led portfolio innovation process for all U.S. Soup and Simple Meals
May 2009 - Apr 2013
Associate Manager - Consumer & Customer Insights
RESULTS- Led Chunky Soup positioning evolution that grew share- Developed new brand positioning for Campbell's Microwavable Soups that improved sales- Led insights plan for Brandweek's 2008 beverage extension of the year- Guided successful advertising strategies for Chunky Soup, Select Harvest soups, Convenience soups, Swanson Broth, Red and White Cooking soups, and Wellness soups- Created direction for new product innovation across the Soup & Simple Meals portfolioRESPONSIBILITIES- Led segmentation studies, positioning studies, concept development and testing, advertising qual, ad copy testing, advertising effectiveness tracking, optimal new product variety analysis, product formula optimization, label and package optimization, product claims development, and brand equity tracking for the entire Campbell Soup portfolio
Jan 2007 - May 2009
Senior Business Program Leader - New Product Commercialization
RESULTS- Founded Master Planning product commercialization team that brought a new level of discipline to launching new products at Campbell Soup Company- Planned and managed new product commercialization activity across more than 30 cross-functional teams and over 150 new or optimized products- Launched only 2007 food industry new items to exceed $100MM in year 1 sales- Led label process initiative that saved $3MM & increased speed to market- Promoted within role from Business Program Leader to Senior Business Program LeaderRESPONSIBILITIES- Led large, cross-functional teams by turning complex situations into simple direction- Trained all Campbell Marketers on how to launch new products with excellence
Jul 2004 - Dec 2006
Marketing Communications Manager
RESULTS- Launched widely praised B2B and Sales Automation websites- Contributed to sales growth through effective internal and external brand communications- Co-founded Campbell New Business Innovation process- Planned and launched employee innovation idea engine- Promoted within role from Marketing Communications Coordinator to Marketing Communications ManagerRESPONSIBILITIES- Managed Foodservice division's marketing communications- Managed Enterprise Marketing Management System
May 2002 - Sep 2004
Team & coworkers
Colleagues at Finch Brands
Other employees you can reach at finchbrands.com. View company contacts for 67 employees →
CS
Catherine Shaw
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
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MA
Mara Aussendorf
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
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PA
Pooja Anandpara
Colleague at Finch BrandsBaltimore, Maryland, United States
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SC
Shandra Clay
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
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AS
Annette Saggiomo
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
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MS
Marisa Spagnolo
Colleague at Finch BrandsGreater Philadelphia, United States
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KS
Kristina Stephens
Colleague at Finch BrandsGreater Boston, United States
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AF
Anthony Formisano
Colleague at Finch BrandsNashville, Tennessee, United States
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MD
Morgan Dempsey
Colleague at Finch BrandsGreater Philadelphia, United States
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K(
Kathryn (Kate) Virzi
Colleague at Finch BrandsNew York City Metropolitan Area, United States
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Catherine Shaw
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
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MA
Mara Aussendorf
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
View →
PA
Pooja Anandpara
Colleague at Finch BrandsBaltimore, Maryland, United States
View →
SC
Shandra Clay
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
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AS
Annette Saggiomo
Colleague at Finch BrandsPhiladelphia, Pennsylvania, United States
View →
MS
Marisa Spagnolo
Colleague at Finch BrandsGreater Philadelphia, United States
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KS
Kristina Stephens
Colleague at Finch BrandsGreater Boston, United States
View →
AF
Anthony Formisano
Colleague at Finch BrandsNashville, Tennessee, United States
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MD
Morgan Dempsey
Colleague at Finch BrandsGreater Philadelphia, United States
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K(
Kathryn (Kate) Virzi
Colleague at Finch BrandsNew York City Metropolitan Area, United States
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2 education records
John Ferreira education
Mba, Masters Of Business Administration
The Wharton School
Bachelor Of Science, Summa Cum Laude, Food Marketing & Information Systems
Saint Joseph'S University
FAQ
Frequently asked questions about John Ferreira
Quick answers generated from the profile data available on this page.
What company does John Ferreira work for?
John Ferreira works for Finch Brands.
What is John Ferreira's role at Finch Brands?
John Ferreira is listed as Chief Insights Officer at Finch Brands at Finch Brands.
What is John Ferreira's email address?
AeroLeads has found 1 work email signal at @finchbrands.com for John Ferreira at Finch Brands.
What is John Ferreira's phone number?
AeroLeads has found 3 phone signal(s) with area code 215 for John Ferreira at Finch Brands.
Where is John Ferreira based?
John Ferreira is based in Greater Philadelphia, United States while working with Finch Brands.
What companies has John Ferreira worked for?
John Ferreira has worked for Finch Brands and Campbell Soup Company.
Who are John Ferreira's colleagues at Finch Brands?
John Ferreira's colleagues at Finch Brands include Catherine Shaw, Mara Aussendorf, Pooja Anandpara, Shandra Clay, and Annette Saggiomo.
How can I contact John Ferreira?
You can use AeroLeads to view verified contact signals for John Ferreira at Finch Brands, including work email, phone, and LinkedIn data when available.
What schools did John Ferreira attend?
John Ferreira holds Mba, Masters Of Business Administration from The Wharton School.
What skills is John Ferreira known for?
John Ferreira is listed with skills including Customer Insight, Cross Functional Team Leadership, Brand Management, Brand Architecture, Marketing Strategy, Product Innovation, Consumer Products, and Product Development.
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