John Ferreira Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Finch Brands is a "real world" brand consultancy, with a talented team that has a long history of building, running, and growing successful brands and businesses on the client side. Our team's work experience includes iconic brands as such as Campbell Soup, Amazon, Anheuser-Busch, Target, Disney, Toys R Us, Unilever, David's Bridal and Urban Outfitters. This real world perspective fuels the strategic insight and creative excellence we provide to help our clients succeed.As SVP/GM, I oversee the people, process, and products that deliver extraordinary results for clients. This includes defining the strategic direction for the firm, defining and nurturing our culture, people development, process development and improvement, new product / service innovation, client account management, work product thought leadership, and ultimately total P&L performance.

Philadelphia, Pa, Us

Finch Brands is a "real world" brand consultancy, with a talented team that has a long history of building, running, and growing successful brands and businesses on the client side. Our team's work experience includes iconic brands as such as Campbell Soup, Amazon, Anheuser-Busch, Target, Disney, Toys R Us, Unilever, David's Bridal and Urban Outfitters. This real world perspective fuels the strategic insight and creative excellence we provide to help our clients succeed.As VP Brand Strategy, I led the team responsible for the following:Brand Development Insights & Strategy - Primary Custom Research- Competitive Strategy- Brand Core Idea & Positioning- Brand Architecture- Internal Brand Rollout / TrainingBrand Management- Marketing Strategy & Launch Plans- Product & Service Innovation- Pricing & Distribution Strategy- Sales Strategy & Support- Brand Tracking

Camden, Nj, Us

RESULTS- Returned RTS Soup to profitability for first time in 4 years, beating plan on top and bottom line- Beat Swanson plan on top & bottom, driving #1 share brand to new all-time Net Sales record- Led Prego turnaround from-6% sales decline to +2% sales growth and +2 pts market share- Grew Chunky Soup share vs. competition and increased brand loyalty by +7%- Launched new Campbell’s Homestyle brand to take on Progresso- Developed innovation pipelines for Ready to Serve Soups, Swanson Broth and Prego Sauce- Promoted twice within role from Associate Brand Manager to Brand ManagerRESPONSIBILITIES- Managed entire Ready to Serve Portfolio, Swanson Broth, Prego Sauce & Wolfgang Puck- Owned brand P&L responsibilities- Led all brand demand drivers (Advertising, media, PR, product mix, packaging, pricing)- Led portfolio innovation process for all U.S. Soup and Simple Meals

Camden, Nj, Us

RESULTS- Led Chunky Soup positioning evolution that grew share- Developed new brand positioning for Campbell's Microwavable Soups that improved sales- Led insights plan for Brandweek's 2008 beverage extension of the year- Guided successful advertising strategies for Chunky Soup, Select Harvest soups, Convenience soups, Swanson Broth, Red and White Cooking soups, and Wellness soups- Created direction for new product innovation across the Soup & Simple Meals portfolioRESPONSIBILITIES- Led segmentation studies, positioning studies, concept development and testing, advertising qual, ad copy testing, advertising effectiveness tracking, optimal new product variety analysis, product formula optimization, label and package optimization, product claims development, and brand equity tracking for the entire Campbell Soup portfolio

Camden, Nj, Us

RESULTS- Founded Master Planning product commercialization team that brought a new level of discipline to launching new products at Campbell Soup Company- Planned and managed new product commercialization activity across more than 30 cross-functional teams and over 150 new or optimized products- Launched only 2007 food industry new items to exceed $100MM in year 1 sales- Led label process initiative that saved $3MM & increased speed to market- Promoted within role from Business Program Leader to Senior Business Program LeaderRESPONSIBILITIES- Led large, cross-functional teams by turning complex situations into simple direction- Trained all Campbell Marketers on how to launch new products with excellence

Camden, Nj, Us

RESULTS- Launched widely praised B2B and Sales Automation websites- Contributed to sales growth through effective internal and external brand communications- Co-founded Campbell New Business Innovation process- Planned and launched employee innovation idea engine- Promoted within role from Marketing Communications Coordinator to Marketing Communications ManagerRESPONSIBILITIES- Managed Foodservice division's marketing communications- Managed Enterprise Marketing Management System

Mba, Masters Of Business Administration

Bachelor Of Science, Summa Cum Laude, Food Marketing & Information Systems