As the Owner and Managing Partner at Quality Revenue, I embody the mission to redefine revenue generation for Health Care technology companies through precision and strategic innovation. My journey from a principal-level consultant delivering multi-million dollar projects to mastering sales & revenue science equips me to empower growth-stage companies & startups with scalable sales processes. At Quality Revenue, we craft bespoke revenue growth strategies, transforming sales from an art to a science. Our approach is not just about enhancing the top line; it's about crafting a predictable, repeatable framework that propels businesses towards successful exits and strategic milestones.

At Sketch To Growth™, I am at the forefront of driving transformative sales strategies and spearheading revenue science innovations. Our mission is clear—convert sketches of ideas into towering successes in the marketplace. Here, I leverage my extensive expertise in complex sales, SaaS, and AI-driven strategies to deliver exceptional growth trajectories for our clients.My role as CRO involves:Developing data-driven sales metrics and AI-powered engagement strategies to foster deep, meaningful connections and ensure scalable success.Crafting enterprise-level sales pipelines and designing sales engineering workflows, optimizing every stage of the sales funnel through automation and strategic insights.Guiding revenue diversification and implementing high-growth revenue models, including innovative upselling and cross-selling strategies.Leading strategic sales partnerships and conducting sales process audits to continuously refine and optimize our approach.Mentoring and leading sales teams to achieve peak performance, driving key account management and retention strategies that bolster our client's market position.With a rich background as a venture advisor and angel investing, I bring a venture capital savvy to the table, merging deep sales acumen with invaluable venture insights. My strategic contributions are designed to fast-track companies from nascent stages to significant market contenders, focusing on achieving rapid and sustainable growth.Whether you're at the seed stage or scaling toward a major series investment, my goal is to position Sketch To Growth™ as an integral part of your journey, transforming potential into unmatched performance.

As a Board Member at IgnitePost, I bring a wealth of revenue science & sales experience cultivated through my past experience, advisory role at Launch 413, and collaboration with an exceptional board of advisors dedicated to transformation & scalable success. At IgnitePost, I am privileged to advise a strong leadership team with a solid foundation, driving the company towards recent remarkable achievements in revenue growth—a feat only attained by 5-10% of startups. This accomplishment underscores not only the innovative solutions we offer but also the collective strength and strategic foresight of our team. This recent revenue milestone is a testament to IgnitePost's potential, strong leadership, and the efficacy of our collaborative approach in navigating the competitive startup landscape.

At TopLine Consulting Group, I have been deeply mentored in objective, data-driven revenue science to revolutionize sales processes & management for growth-stage technology and SaaS companies.Drawing from successful playbook implementations at HealthcareSource & Jobscience, where I achieved top performance, I cultivated this expertise at TopLine with the founder, enhancing our clients' ability to predict, repeat, and scale revenue growth. This strategic approach not only provides accurate forecasts but also lays the groundwork for pivotal business decisions, from M&A strategies to investment & acquisition. Key Highlights:Revenue Science Mastery: Mentored in Revenue Science, I apply a systematic approach to sales, transforming it into a predictable engine for topline growth, allowing for strategic decision-making & investment conversations.Sales Process Innovation: Instituted scalable sales frameworks at companies like HealthcareSource & Jobscience, leading to significant exits and top-tier performance.Strategic Client Support: Supported an extensive portfolio at Launch 413, advising company boards, bringing Revenue Science strategies to CRO roles including coaching engagements at TopLine & Quality Revenue.Leadership & Growth: Developed sales playbooks & coaching executive leadership and sales teams (25-50 headcount), driving remarkable growth trajectories that attract top venture capital & private equity firms' interest, including Insight Partners numerous times.Legacy of Success: My work at TopLine with the remarkable founder, Jim Donaghy, is among the most impactful of my career, enabling me to view revenue generation as a precise science to drive strategic growth from the ground up.

At True Reply, we are at the forefront of voice technology innovation, enabling companies to deploy voice agents for applications that enhance customer service, sales, and research across multiple platforms like Amazon Alexa, websites, smartphones, direct calls, commercials/advertisements, and virtual reality. As the Chief Revenue Officer, I played a pivotal role in steering our product through the noisy, early adopter market during the challenging times of COVID-19, resulting in the most profitable growth in company history.Key Responsibilities:Strategic Revenue Leadership: Directed the identification of industry-specific reference cohorts using Geoffrey Moore’s "bowling alley" strategy combined with advanced revenue science principles to validate product-market fit.Product Development and Innovation: Collaborated closely with the CEO and leadership team, leveraging my technical background to drive significant product innovations for business development, customer success, and brand amplification via voice that could interact dynamic customer conversation at scale in realtime in any digital location including virtual reality.Customized Sales Playbook Design and Execution: Developed and executed tailored sales strategies for each cycle and product fit to align with buying journey that effectively addressed each unique market needs, significantly boosting conversion rates and profitability.Achievements:Successfully navigated a highly competitive and evolving market, implementing innovative solutions that resonated with early adopters to build a scalable reference cohort.Enhanced customer engagement through the strategic use of AI voice assistants, expanding our reach and impact across multiple channels.Led the company to achieve record-breaking financial performance by aligning product capabilities with market vision and pain.

At myautoIQ, I transitioned from board advisor to interim CRO, applying my expertise to revolutionize the sales framework amidst challenges of COVID-19. Leveraging my proven playbook from previous successful exits, I established a scalable sales process & management foundation, significantly impacting the turnaround of stagnant pipeline. Key Contributions:Strategic Leadership: Guided myautoIQ through industry headwinds akin to previous recessions, employing revenue science to refine our go-to-market strategy to navigate complex challenges.Sales Process Innovation: Overhauled sales process, drawing on my experience with TopLine Consulting, to enhance team performance from initial contact to negotiation, leading to remarkable team growth. Strategically increased deal size.Demo & Presentation Enhancements: Refined demo decks & presentations, coaching C-suite & sales for delivery, contributing to more compelling sales narratives & wins.Pipeline Revitalization: Faced with a dried-up pipeline during COVID-19, I realigned marketing & sales efforts, emphasizing case studies & pain-based language to resonate more effectively with our target audience.In-House Lead Generation: Transitioned from relying on external vendor to developing an in-house Lead Generation playbook. I recruited, trained, onboarded, & led 1st business development team to surpass the previous lead generation vendor (#1 on G2) by generating a $4MM accelerated pipeline in 90 days.GTM Expansion: My recommendations for a value-added go-to-market playbook were executed leading to record-generating quarter, showcasing strategic alignment & innovation in our approach.Through strategic oversight, sales process refinement, and hands-on team development, my tenure at myautoIQ was marked by pivotal shifts in strategy & execution, fostering growth & resilience in challenging times. It was a pleasure to help such an awesome team and to guide an innovative CEO's visions to manifestation.

At Launch413, a post-accelerator that was dedicated to transforming promising startups into scalable successes, my advisory role was deeply rooted in empowering startup CEOs to navigate the complexities of scaling their businesses. As part of a distinguished team that comprised angel investors, seasoned Fortune 500 executives, and experienced CEOs, my contribution centered around providing strategic guidance in sales, sales process management, revenue growth, CEO & Founder coaching, team coaching, and go-to-market strategies.My approach was tailored to each startup's unique challenges and opportunities, drawing from a deep well of industry knowledge and revenue science principles. By aligning with Launch413's equity-free, success-based model, I played a pivotal role in driving startups towards achieving their first significant revenue milestone of $10 million, marking their transition from promising ventures to scalable successes.Towards the end of Launch413's journey, I was instrumental in guiding the core leadership team to negotiate a strategic vision with MassChallenge, a renowned entity in the startup ecosystem. Despite our concerted efforts and the potential for a transformative partnership, their discussions ultimately did not culminate in an agreement. This outcome was a significant factor in Launch413's closure, marking the end of our mission to transform startup potential into success. I will forever be proud to be an alumni of such wonderful, talented, and inspirational professionals and the leadership team who truly have made the world a better place.

As a member of River Valley Investors, I harnessed my extensive experience in sales process optimization and revenue growth to contribute significantly to the group's success. As a trusted advisor within this premier angel investor network in Western Massachusetts, my focus has been on evaluating potential investments through the lens of revenue science. My role involved in-depth analysis of startups' sales strategies, management practices, and market entry plans, illuminating the investment decisions of our group under the lens of revenue science. Leveraging my expertise, I have helped River Valley Investors identify and support startups with compelling revenue stories and strong foundational teams, reinforcing our position as a founding member of the Angel Capital Association and a catalyst for sustainable startup growth.

In a heartfelt endeavor to create transformative opportunities for pre-college-aged male youth in El Salvador, I spearheaded a project focused on mitigating the drivers of migration by equipping the younger generation with vital technological skills and knowledge. My commitment involved the provision of laptops, internet connectivity, comprehensive mentorship, and the facilitation of educational programs aimed at nurturing proficiency in general computer use, graphic and logo design, website development, and content management systems. Additionally, recognizing the universal value of language in the global digital landscape, I also took on the role of an English instructor.By 2020, our dedicated team had successfully implemented two major initiatives that not only showcased our youths' newfound capabilities but also served the needs of our clients. These projects encompassed corporate branding efforts, inclusive of logo creation and graphics for the largest RV dealership in Southern California, and the development of a website, custom-built content management system, designed to support remote learning. This startup initiative was invaluable, especially during a Covid-19 pandemic, with a goal to enable teachers so they could fill the education gap children were experiencing.Another notable in-house project was the development of a travel website aimed at promoting El Salvador as a destination, thereby fostering local opportunities and generating additional revenue streams for these talented young individuals. Despite the unforeseen challenges posed by the global pandemic, which led to the project's cessation, the skills imparted and the impact made on these youths' lives endure, symbolizing a beacon of hope and potential in their journey toward a brighter future. I'm proud to say that a member of the team went on to attend University and all found better employment despite their origin of extreme poverty and the threat of MS-13 gangs.

I was brought into Jobscience to strategically reinforce my SVP of Sales, steering transformative growth and leading to a strategic acquisition. Utilizing a robust go-to-market strategy from our HealthcareSource success, I helped implement and reinforce the sales process while also securing major accounts like Bain Capital, driving significant valuation and market presence. Key accomplishments during my tenure:Strategic Growth: I assisted my SVP (mentor) and my TopLine Consulting mentor to boost revenue from $6M to $18M, utilizing sales process and sales process management to win key accounts and disrupt the market.Leadership: I led the sales team, ranking #1 for the annual year and top overall in the company before acquisition amidst intense competition.Key Accounts: Secured high-profile accounts, notably Bain Capital, elevating our valuation and market position.Innovation: Advanced recruitment solutions on Force.com, establishing Jobscience as the top Salesforce staffing software, endorsed by the top global staffing firms.Expansion: Expanded our market reach, backed by notable investors like IBM Kenexa and Kaplan Ventures, leading to broad platform adoption.Successful Exit: Contributed to a successful exit at a 2-3X valuation, reinforcing our competitive edge in the Salesforce SaaS space.

In a pivotal role at TalentObjects, a Salesforce startup within Lumesse facing a challenging environment, I spearheaded the development of a robust go-to-market strategy amidst a non-existent and Darwinian sales process. Collaborating with an exceptional team of key performers, we navigated through a hostile takeover phase, focusing on innovation, product development, and strategic client acquisition.Strategic Client Acquisition: Led the initiative to secure Intuit as a strategic client, a significant victory that catalyzed team restructuring towards focused product development, aligning with market needs and client expectations.Go-to-Market Leadership: Orchestrated the creation and execution of a comprehensive go-to-market approach, leveraging the team's collective expertise to establish a coherent process and forge strategic alliances, particularly strengthening our partnership with Salesforce.Team Collaboration and Mentorship: Worked closely with product management, marketing, and strategy teams to ensure the TalentObjects platform met the evolving needs of the talent acquisition landscape. Mentored junior team members, fostering a culture of continuous learning and expertise sharing.Product and Industry Expertise: Acted as an internal subject matter expert in recruiting, talent management, and HR industry, providing competitive intelligence and guiding the long-term execution of the TalentObjects platform.This period at TalentObjects exemplified our ability to lead through uncertainty, drive a significant client win, and contribute to the strategic direction and pinnacle of success achieved as a high-potential startup that faced major political challenges within the competitive talent management space.

Selected by VP of Sales for standout performance, I spearheaded transformative sales strategies at HealthcareSource, significantly contributing to a $300 million exit and a 6X return for investors. My 2nd Insight Venture exit. My tenure was marked by strategic innovation & leadership, with key highlights:Market Transformation: Elevated most challenging territories into the top revenue generators, surpassing previous MVPs benchmark. Previously responsible for prior MVPs lead generation. This pivotal shift played a crucial role in the company's strategic sale.Sales Playbook Innovation: Crafted a sales playbook for the healthcare sector, leading to landmark deals including a $1 million contract and a significant Malcolm Baldrige Award winner deal, showcased in the CEO’s annual keynote for its strategic value. Expansion and Growth: Hand picked to lead new market expansion efforts that captured nearly 20% of company revenue, employing a data-driven approach that consistently outperformed competitors.Cross-Functional Revenue Science Integration: Mastered & refined a unified sales process that bridges marketing, sales, & customer success, creating a scalable blueprint for revenue growth. Have since mentored with the architect and replicated this expertise to collaboratively design, implement, coach, and manage advanced revenue science strategies, sales processes, and management techniques for leadership and sales teams of 35-50 in growth-stage companies.Endorsed for my drive, creativity, & ability to mentor, I've proven my capacity to exceed sales targets and foster company-wide growth. My approach, combining methodical planning with a relentless work ethic, has positioned me as a key asset in achieving long-term business success.Through focused leadership and strategic foresight, I've not only exceeded sales quotas but also played a pivotal role in establishing HealthcareSource as a market leader, paving the way for successful exits and sustained growth.

At the outset of my career, I emerged as a principal-level consultant disrupting Fast Five Consulting at Context Integration & SapientRazorfish, orchestrating multi-million dollar technology solutions that drove significant value for clients like AA.com, VALE, and Kintetsu. My tenure was characterized by a blend of architectural design, strategic team leadership, and client-centric sales roles, delivering projects with revenues ranging from $10MM to $65MM. Key Achievements:Led transformative projects for industry giants, leveraging my expertise in eCommerce & supply chain logistics platforms to deliver impactful results.Directed international teams of up to 40 consultants, ensuring cohesive project execution across global supply chain and logistics applications.Acted as a technology solutions expert, enhancing sales engagements with Fortune 1000 clients and contributing to substantial P&L growth.My diverse experience extended to the financial sector, where I excelled at a hedge fund, VR Capital, setting records in fund-raising and market strategy. This versatility was further demonstrated in my success within the medical equipment sales domain, affirming my ability to drive revenue and growth across varied industries.Legacy:My early career laid a solid foundation in technology and strategic sales, positioning me for future C-level roles focused on revenue generation.Contributed to pioneering solutions that have since become benchmarks in eCommerce and logistics, demonstrating foresight and innovation.Transitioned seamlessly into roles emphasizing top-line revenue creation, leveraging my background to drive strategic growth and successful exits.This journey from Fast Five Consulting to significant roles in technology, finance, and sales underscores a career built on innovation, strategic leadership, and a relentless drive for success, setting the stage for my evolution into a revenue generation expert.