Copy | Creative | Communications● Founded a creative agency, providing brand consulting, content, communications, and messaging strategy for 50+ clients● Developed pitch decks and brand platforms for seed-round brands, securing over $100M+ in VC funding● Ghostwrote 200+ pieces of thought leadership, communications, and speeches for elected officials and executivesWorked within contract and long-term consultative relationships, developing brands, devising marketing and branding strategy, campaign development and execution, and writing copy for a variety of brands including Care.org, CybSafe, City of Boston, City of Cincinnati, City of Los Angeles, City of Saint Paul, Duolingo, Helm.ai, Inflect Health, SailPoint, and Voyant.

Essayist | Columnist | Renegade● Grew follower acquisition to 55K+ and consistently attracted 200K+ monthly readers through syndicated digital content● Recognized as a 5-time honoree (‘17, ‘18, ‘19, ‘21, ‘22) in Medium's year-end roundup for outstanding storytelling● Ranks in the top 100 among most-read Medium writers globally (top 0.001%)Ranks in the top 0.001% of all Medium writers in readership and audience engagement. Built a global audience from scratch through over 270 first-person essays, columns, reviews, reports, and cultural critiques. Syndicated content in CBC, Cuepoint, Insider, Scary Mommy, Sports Illustrated, and Thought Catalog. Credentialed as press for SXSW in 2017, 2018, and 2019.

Performance Marketing | Brand Development | Creative Direction● Led a 10-member marketing team; defined copy, design, video, social, creative, and strategy leading to 50% YoY growth● Built an in-house brand storytelling engine (IG, podcast, case studies), grew followers from 2K to 70K across all channels● Spearheaded organization-wide ESG, communications, PR, and media relations efforts, including a Clio-winning brand rollout● Increased social following 10x YoY and generated 100+ earned media mentions from content initiatives● Boosted net new pipeline by 350% YoY, fueling sales and revenue● Spearheaded thought leadership development and rewrote and rearchitected website, increasing traffic by 600%Drove marketing strategy and execution in support of $20M in revenue, focusing on B2B marketing, brand development, content marketing, advertising, sponsorships, and social media. Built and directed a team of high-performing and geographically dispersed individuals in delivering award-winning marketing solutions and thought leadership. Steered alignment of marketing with revenue and growth initiatives in coordination with executive leadership across sales, product, engineering, and PR.Oversaw and led the team in the development of new content strategy and pillars in support of an omnichannel calendar and content toolkit template to tell a more comprehensive brand story and touch customers at different stages and across multiple platforms. Authored brand and social media guidelines for the organization.

Copy | Brand Voice | In-house Creative● Led verbal identity and creative rebrand of Alienware line of gaming PCs and laptops● Created cohesive product launch content and copy for Dell Precision and Rugged line of PCs and tablets● Redefined vertical-specific campaign copy for healthcare, public sector, and enterprise lines of business● Crafted campaigns and copy for OOH, broadcast, streaming, print, events, digital media, product launches, and social impact● Led the development and internal communication of the Dell Technologies brand voice and verbal identity● Created learning and development courses and curricula for corporate leadership and teams focused on creativityGuided the creative process and led the agency and internal team on-brand content and messaging strategy, including CSR and DEI initiatives. Spearheaded verbal and visual identity evolution for the enterprise-wide rebrand initiative while collaborating with cross-functional teams. Engaged global audiences and rewrote the corporate web page across all regions. Ensured brand consistency by defining brand voice and brand guidelines, and driving the creation and syndication of full-funnel brand-level content and campaigns.Spearheaded development and execution of global social media strategy to improve engagement and relationship with target audiences. Implemented in-house Twitter, Instagram, and Vine accounts and guidelines, and innovation in social media marketing efforts to support the mission and objectives of the company. Launched key products and product lines by creating premium and on-brand copy and content. Maintained consistency in messaging across all platforms for key products and campaigns.