John Fimiani Email & Phone Number

Columbus, Ohio, United States

Lamark unlocks potential for clients across a wide range of industries by leveraging and optimizing channels for growth. As CSO, our team's focus is on bringing strong strategic thinking to inform and guide marketing and business strategy through deep, actionable insights, strategic exploration and creating pathways to expanded opportunities for B2B and B2C clients. This encompasses market research/insights, go-to-market strategy, value proposition development, naming/identity/positioning, customer experience design, new product roadmaps and digital activation/customer acquisition.

A part of the Lamark Media family, Upward is a post-digital marketing agency focused on driving enterprise brand growth, elevating customer experiences and building employee engagement. The agency serves leaders in healthcare, B2B, education, destination tourism and consumer categories. With clients in across the U.S. and worldwide, the company grew from start-up to a multi-million dollar level with a 30% average annual growth rate over 15 years. Services includes market research & strategy, brand communication/content marketing, website/app development, digital marketing and search/digital display marketing. Upward was named an Inc. 5000 Fastest Growing Company three times, Ohio Interactive Agency of the Year and two-time recipient of Wittenberg University’s Entrepreneurial Business Award. Clients include: Eaton, Sodexo, Emerson, University Hospitals, Materion, Avient, Mosaic, Ethicon, HP, Zimmer Spine, Konecranes, Curtiss-Wright, Lilly Pharmaceuticals, Purina, Quaker State, ITW Food Equipment Group (Hobart, Peerless), Avient and others.

Vice President of Marketing for Rittal Corporation helping fuel a six-fold growth of the U.S. division of the world’s leader in IT packaging systems. Leadership in marketing and product innovation included responsibility for six business units serving customers such as HP, Dell, IBM, Starbucks, Harley Davidson, and GE Medical. While at Rittal, researched and led the launch of three business segments and dozens of new product lines. Led the company’s the IT and data infrastructure division.

Vice President/Management Supervisor at Northlich, a leading marketing, brand consultancy and advertising firms. Experience included marketing strategy and concept/program development for consumer packaged goods, durables and business-to-business brands/services. Clients included Procter & Gamble, Mead Corporation, Clopay Home Improvement Products, Berol Brands, OSU Medical Center and many others. During tenure at Northlich, involved with the research, development and launch of over 20 new brands and product lines.

B.S. Business, Marketing

Activities and Societies: Laws Hall & Associates, American Marketing Association, Scope Magazine, Recensio, Collegiate Cross Country Team

Strategic Ai Advisory Board