John Fimiani is Chief Strategy Officer at Lamark Media. He was previously CEO and co-founder of Upward Brand Interactions, a post-digital agency focused on driving brand growth, elevating customer experiences and building employee engagement. His 35 years of marketing experience has helped him build successful brands in a range of business and consumer categories. John's unique insights create a guiding philosophy for progressive marketers seeking fresh thinking. His leadership has helped clients such as Procter & Gamble, HP, Starbucks, Clopay, Avient, ITW/Hobart, Sodexo, Eaton, Cleveland Clinic, Emerson, Mosaic, Curtiss-Wright and many others. John is an accomplished educator and frequent lecturer on strategic marketing topics at Miami, University of Dayton and Wittenberg Universities.Specialties:- Branding- Marketing Strategy- Market Research- Market Analysis- Marketing Consulting- Digital Marketing- Customer Experience- Employer Branding- Social Media Strategy