Transitioned to role following organizational restructure - role was eliminated to realign business to support AI products. Supported gaming graphics card products with positioning statements and content creation for announcements and sales support items.

Support AMD’s desktop component marketing teams with creation of assets and strategies to market AI applications to gaming audience.

Responsible for supporting Component Channel Go-to-Market team with reporting and analysis of marketing campaigns led by AMD at the corporate and regional level, including evaluation of promotional sales incrementality, ROI measurement, ROAS determination, and efficiency/effectiveness. Also responsible for the identification, scoping, and development of new direct-to-consumer marketing programs targeting the Gaming DIY PC builder to increase customer acquisition and retention and accelerate buying patterns.Key Accomplishments to Date:- Conducted first analysis to estimate incremental sales volume of component GPU and CPU products in conjunction with successful Game on AMD promotion in Q3 2022. - Created operational business management system in PowerBI leveraging DAX and SQL expressions to capture full picture of marketing performance across paid, owned, and earned media channels for comparison to component product sell-out at a regional and SKU-level.- Planned and managed execution across influencer, organic social, and earned media channels of Avatar and Starfield custom hardware promotions.- Supported Client and Graphics GTM leads in creation of emotional marketing framework that became foundation of Gamers First initiative. - Improved campaign efficiency vs CPC by 5x through measurement and projection of performance by marketing vehicle and campaign categories.

Responsible for driving Cinemark's early gaming and esports strategy in support of company's overall alternative content pipeline. Key Accomplishments:- Created, launched, and managed ongoing performance and support for Cinemark's Private Gaming Party program in a network of 30 theatres at maximum. Delivered over $200K in additional box office revenue in adverse market conditions due to COVID-19 pandemic.- Led marketing execution and theatrical content programming for The Game Awards in 2018 and 2019 in a network of 50 theatres.- Negotiated license for Cinemark to broadcast 3 Call of Duty League and 5 Overwatch League matches in 50 theatres in 2022.- Secured partnership with Epic Games to test Fortnite Soundwave Series theatrical performances of Emicida's in-game concert in 15 theatres within Brazil.- Executed and managed marketing support for 8 grassroots level esports competitions through partnership with Mission Control, growing file size of Cinemark-owned gamers to 8,000 within 6 months of launch.

Responsible for managing Cinemark's in-theatre trailer placement program to support theatrical releases of major and minor studio product, along with supporting marketing execution for Warner Bros. and Sony Pictures releases through Cinemark-owned marketing channels. Key Accomplishments:- Negotiated over $7M in contractual revenue from on-screen trailer placements for feature films releasing from Q42021 through Q12023. - Secured over $2M in co-op marketing revenue from Warner Bros and Sony Pictures to support activations within Cinemark-owned marketing channels including email, web, social, and paid social/display.- Secured content distribution rights and managed marketing execution for highly successful Critical Role events (Campaign 3 Premiere and 7-Year Anniversary) across a network of 50 theatres in the United States, contributing over $400K in box office revenue as a result.- Managed the first studio-supported Cinemark brand campaigns with the "No Place More Cinematic Than Cinemark" brand trailers, featuring Wonder Woman 1984, Spider-Man No Way Home, The Matrix Resurrections, Godzilla vs. Kong, and others.- Maintained an over 97% audit-compliance rate with on-screen studio trailer placements, managing hundreds of thousands of showtimes across 300 theatres for all films released at Cinemark locations.

Responsible for managing Cinemark's in-theatre trailer placement program to support theatrical releases of major and minor studio product, along with supporting marketing execution for Warner Bros. and Sony Pictures releases through Cinemark-owned marketing channels. Key Accomplishments:- Negotiated over $7M in contractual revenue from on-screen trailer placements for feature films releasing from Q42021 through Q12023. - Secured over $2M in co-op marketing revenue from Warner Bros and Sony Pictures to support activations within Cinemark-owned marketing channels including email, web, social, and paid social/display.- Managed the first studio-supported Cinemark brand campaigns with the "No Place More Cinematic Than Cinemark" brand trailers, featuring Wonder Woman 1984, Spider-Man No Way Home, The Matrix Resurrections, Godzilla vs. Kong, and others.- Maintained an over 97% audit-compliance rate with on-screen studio trailer placements, managing hundreds of thousands of showtimes across 300 theatres for all films released at Cinemark locations.

Redesigned Cinemark's loyalty program to adopt industry best-in-class features and incorporate existing Connections and Movie Club programs as two tiers of Cinemark Movie Rewards.Led Cinemark Movie Rewards relaunch project through coordination with IT, Accounting, Finance, Theater Operations, and Executive leadership. Created and managed the go-to-market launch strategy for Cinemark Movie Rewards through email, digital media, in-store and organic social channels.Provided direction to Creative Services team and provide copy recommendations for print and digital assets in support of loyalty initiatives, including onboarding emails, member communications, and in-theater marketing assets.Supported development of studio partnership programs through analysis of customer data to support continuity program creation, reward sourcing, and other promotions and programs.Spearheaded gamification strategy in support of marketing objectives to create a fun experience for members tied to relevant content, and layering gamification strategies on to member acquisition and engagement efforts.

Supported all phases of Brierley's Loyalty Program Design Process to create strong consumer value propositions, while seeking to strengthen and deepen the B2C and/or B2B relationship by creating enhanced customer experiences, and driving emotional engagement.Sample of Work includes: Creation of high-level and detailed financial decision models to inform strategic designs by illustrating incremental revenue gain. Creation of design concepts for consumer testing in market research. Assisting in creation of discussion guides and survey materials used in consumer testing. Presentation of final design materials to clients and executives.

Assisted Strategy Design team in creation of deliverables and materials needed for program designs.Sample of Work includes: Creation of high-level financial decision models to illustrate incremental revenue gains. Identification of client brand and program within competitive industry sets. Consolidation of research materials for presentation to client stakeholders.

Performed in shows, parades, and set locations throughout the Walt Disney World Resort properties alongside popular characters from Disney/Pixar films.