John Fox

John Fox Email and Phone Number

President @ Eagle Cross
Oceanside, CA, US
About John Fox

UPDATE: Co-host of Hard Knocks podcast (https://www.hardknocks.com/).Strategic senior B2B marketing, strategy and sales enablement leader with more than 20 years experience delivering results and instilling a culture of change and innovation for visionary-led companies.Career track record of success recruiting and developing talented marketing teams and aligning all activities, brand and compelling content to a customer-centric value chain through direct and partner sales channels.Passionate about driving market development, demand and growth for disruptive products and services that stimulate digital transformation at enterprise customers. Expert at capturing deep insights of customer experience and translating into actionable strategic messaging and buyer personas to cultivate customer empathy throughout the organization. Earlier, led growth and market development at Intel, US Robotics, Telebit, Productivity Point in CMO, sales & bus. dev. leadership roles in telecom/datacom, technology training and mobile data sectors.MANAGEMENT, RELATIONSHIP SKILLS:CMO, Vice President/GM, Senior Sales & Marketing Director Roles. P&L Ownership & Accountability. Building, Mentoring and Leading Geographically Distributed Teams. CxO Relationships.SPECIALTY SKILLS: Go-to-Market Strategy. Sales Enablement. Content Marketing. SEO. Demand Generation. Buyer Personas. Startup Mentality.TECH KNOWLEDGE AREAS: Digital Transformation. Marketing Tech Stack. Web Performance. User Experience.CHANNELS:Direct, OEM, Partner, Franchisor/Franchisee, ISV, Affiliate, Independent Rep.PUBLICATIONS:• 99 Questions to Jump Start Your Partner Channel Brain, 2011 (amazon.com/dp/0975527827/)• Marketing Playbook — 102 of the Best Marketing Plays to Get Your Sales Team Across the Goal Line, 2005 (amazon.com/dp/0975527800/)

John Fox's Current Company Details
Eagle Cross

Eagle Cross

View
President
Oceanside, CA, US
Website:
eaglecross.com
Employees:
2
John Fox Work Experience Details
  • Eagle Cross
    President
    Eagle Cross
    Oceanside, Ca, Us
  • Painters Usa
    Chief Marketing Officer
    Painters Usa 2019 - Present
    Glendale Heights, Il, Us
  • Lookzook
    Co-Founder And Cmo
    Lookzook 2014 - Present
    Chicago, Illinois, Us
    LookZook is a startup focused on providing ecommerce and mobile UX performance developers a solution to get on the same page with how visitors experience mobile web pages. In a single click, LookZook produces a full page, scrollable replay with analysis of mobile UX optimization and accessibility best practices. What you see in a LookZook report is in fact, what users experience on your mobile website.Before LookZook, the state-of-the-art left developers with the task of piecing together waterfall charts, inexact metrics, and tiny screenshot filmstrips to explain a dropoff in revenue, traffic, or both. For technical people, this was sufficient. But explaining the problem (and the urgency to fix it) to others presented a significant challenge. With LookZook, everyone's on the same page with the customer.
  • Eagle Cross
    President
    Eagle Cross 1996 - Present
    Eagle Cross works with growth-stage businesses to:► Jumpstart marketing with a strong, B2B, sales-focused strategy and execution► Provide unbiased, candid insight of marketing through direct and indirect channels► Generate opportunity pipelines for sales and channel partners► Immediately replace or substitute a CMO due to an unanticipated departure or leave-of-absence► Recruit, build and develop a self-sustaining marketing team aligned to the needs of the sales team
  • Grid Connect
    Chief Marketing Officer
    Grid Connect 2020 - Nov 2023
    Naperville, Il, Us
  • Buyer Persona Institute
    Sr. Researcher Consultant
    Buyer Persona Institute Jul 2013 - Dec 2021
    Chicago, Illinois, Us
    The Buyer Persona Institute captures the real words of real buyers to tell you what prospective customers are thinking and doing as they weigh their options to address a problem your company can solve. Actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.As a Senior Researcher, I’ve personally interviewed more than 650 FORTUNE 500 CEOs, CIOs, CTOs about highly-considered strategic buying decisions they've made — to hear what's driving these initiatives and translating that into real, actionable insights. These insights become the unifying messaging foundation for sales outreach, marketing campaigns, PR, website copy and board decks. As Institute Founder, Adele Revella says, "The ROI is this simple: When you know how to help buyers evaluate your approach on their own terms [and in their own words], you build a bond of trust that competitors can’t match."
  • Lac Group
    Cmo & Sales Enablement Lead
    Lac Group 2013 - 2020
    Chicago, Illinois, Us
    Real or archived, digital or physical, LAC Group optimizes the value of client research and intelligence, content, archives and data. Clients in business, law, government and media / entertainment rely LAC's experience and support to manage and leverage their information assets. As a member of the Executive Team, I lead a terrific group of content creators, web developers, analytic/numbers geeks, project management, business analysts and PR, all focused on helping our sales teams expand their base of happy customers. We seek out opportunities to directly let clients tell us about their challenges, their competing priorities, their "must-haves" and their "don't cares." That's how we capture the voice of the customer and the first way we inform our marketing decisions. We also believe in the power of data (enabled by a proper marketing technology stack) to drive better marketing decisions. Taken together, we're able to bring more prospective customers into the top of the funnel and help our sales teams close more business, faster.
  • The Huffington Post
    Contributor To B2B Marketing Channel
    The Huffington Post 2011 - 2016
    New York City, Ny, Us
    I write about important trends in B2B Marketing and new growth strategies for Small Business. See: http://huffingtonpost.com/john-fox
  • Mercantec, Inc.
    Interim Cmo
    Mercantec, Inc. 1996 - 2011
    Us
    I served as the Chief Marketing Advisor for Mercantec, Inc., the inventors of the Internet shopping cart.
  • Productivity Point International
    Marketing Director & National Accounts Sales Director
    Productivity Point International 1992 - 1996
    Us
    By 1996, PPI had become the second largest instructor-led computer training firm ($110M). This made it an ideal roll-up candidate for Larry Ellison’s and Michael’s Milken’s Knowledge Universe, a deal which consummated in 1997. The in-house marketing agency I built became the impetus and operational blueprint for Venture Marketing. While at PPI, I ran global marketing and national account sales.
  • Telebit Corp. (Acquired By Cisco)
    Market Development Manager (Data-Over-Cellular)
    Telebit Corp. (Acquired By Cisco) 1987 - 1991
    Before its acquisition by Cisco for $200M, Telebit (1991 revenue: $75M) had developed technology which has now become the basis for 802.11a-g Wi-Fi and DSL data communications. My most satisfying achievement with Telebit was the creation of a data-over-cellular business which added $2/sh (17%) IPO valuation. It's first-year revenue was $3M.
  • Engineering Tools, Inc. (Acquired By: Emerson)
    Vice-President Of Marketing
    Engineering Tools, Inc. (Acquired By: Emerson) 1986 - 1987
    Industrial control software. Acquired by Wizdom Systems/Intellution and eventually by Emerson and then GE/Fanuc.
  • Tellabs
    Product Manager, Data Communications
    Tellabs 1985 - 1986
    Carrollton, Tx, Us
  • Us Robotics (Acquired By: 3Com)
    Director Of Sales And Marketing
    Us Robotics (Acquired By: 3Com) 1983 - 1985
    Schaumburg, Il, Us
  • Intel
    Field Sales Engineer
    Intel 1979 - 1983
    Santa Clara, California, Us

John Fox Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Computer Science
  • Keller Graduate School Of Management Of Devry University
    Keller Graduate School Of Management Of Devry University
    Marketing

Frequently Asked Questions about John Fox

What company does John Fox work for?

John Fox works for Eagle Cross

What is John Fox's role at the current company?

John Fox's current role is President.

What is John Fox's email address?

John Fox's email address is jf****@****oup.com

What is John Fox's direct phone number?

John Fox's direct phone number is +184797*****

What schools did John Fox attend?

John Fox attended University Of Illinois Urbana-Champaign, Keller Graduate School Of Management Of Devry University.

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