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My Innovation Mantra:Ideas should be absurd. They should be wildly unreasonable, illogical, and when appropriate, inappropriate. That’s how you stand out.The first 10+ ideas you think of, have been thought of. The next 10 ideas you can think of, have been thought of. It’s the third push where the magic happens; when you’re grasping at straws. This is where breakthrough innovation happens. This is where ideas like the iPod or landing Elon Musk's Starship rocket back on Earth were born. ABOUT MEJohn is an experienced omnichannel marketing leader with a track record of building successful brand + demand programs at both enterprises and SMBs. He’s an expert at ABM and leads teams to the pot of gold. He has a rare combination of creative innovation and deep technical skills used to set the vision, build the roadmap, and create high-performing teams. His deep certifications range from ABM to marketing automation.MARTECH CAPABILITIESAdobe Marketo Engage (Certified Expert), Target and Analytics, Salesforce (CRM), Salesloft, Workato, Google (Analytics, Search Ads, GA4, Tag Manager, Search Console), Bing Ads, Optinmonster, Drift, ZoomInfo, DealFront, LinkedIn Sales Navigator, Sprout Social, Oktopost, Coschedule, Criteo, Unbounce, Google Suite, MS Office Suite, Visio, LucidChart, intermediate HTML, CMS (Oracle WCS, WordPress, Sitecore), Mouseflow, SEMRush, Ahrefs.EDUCATION & CERTIFICATIONS- BA, Communications – University of California Santa Barbara, CA (1998)- Build a Winning Brand - Kellogg School of Management, Northwestern (2023)- 2X Marketo Engage Certified Expert, Adobe User Group Leader - Charlotte, NC
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Vp, Sales And Marketing OperationsIzeaClover, Sc, Us -
Vice President MarketingMerge Apr 2022 - PresentChicago, Illinois, Us- Created MERGE's internal marketing team of 10 (people, processes, and technology) to serve the organizations growth needs.- Developed a robust demand generation program from the ground up for a Top 100 independent marketing and tech agency.- Strategized and executed plans with the Chief Growth Officer to grow 6 practice areas and 3 service offerings within an 800-person agency, spanning North America with eight offices. Master at stakeholder management.- Established a unique approach for identifying intent behaviors for 60% of ABM targets. - Broke company records for net new business in year two of operations. Mastered operations around webinars in a way that directly correlated to new business. - Spearheaded the development and execution of comprehensive marketing strategies, significantly enhancing brand presence and market share. Key metrics including website traffic, organic/paid social impressions, net new name growth, MQLs, SQLs, and opportunities all trending up -
Demand Generation DirectorMerge Feb 2021 - Apr 2022Chicago, Illinois, UsCrafted and implemented marketing programs to attract and nurture qualified prospects, increasing marketing-influenced revenue tenfold in two years. Developed the first ever Marketo user study. -
Enterprise Adobe Marketo Engage ConsultantMerge Feb 2020 - Feb 2021Chicago, Illinois, Us- Consulted as a Marketo Engage expert, leading an account team and designing technical customer lifecycle campaigns for top client Meta; resulting in thousands of MQLs. -
Digital Marketing DirectorRed Ventures Jun 2019 - Feb 2020Fort Mill, Sc, Us- Led initiatives to bring a new product to market, MYMOVE app, with a legacy business, the USPS. Capitalized on new movers to contribute to a $120M direct to consumer business; mainly through building strategic marketing partnerships. - Despite reorganization and challenges, gained critical insights and experience that informed future growth strategies; mainly how to command a room of executives. -
Demand Generation ManagerSunbelt Rentals, Inc. Jul 2017 - Jun 2019Fort Mill, South Carolina, Us- Established the demand generation function at a $4B company with over 10,000 employees. A key result was creating a new advertising channel using Criteo that drove 600% ROAS; and leveraging paid search with similar ROAS. - Directed all digital marketing channels, planning, developing, and executing inbound and outbound digital marketing efforts. Redesigned www.sunbeltrentals.com, generated 3,000 product descriptions, and moved to a new CMS. -
National Demand Generation DirectorThe Business Journals Mar 2013 - Jul 2017Charlotte, North Carolina, Us- Attracted prospects to products and services, generating marketing-qualified leads and driving revenue through digital channels. Trained 40 GM’s in regional markets and sales leadership on consultative selling to scoring threshold leads. - Built a demand generation program from the ground up; enhancing brand awareness and thought leadership for The Business Journals nationwide. -
Audience Development DirectorCompetitor Group, Inc. Jan 2010 - Mar 2013San Diego, Ca, Us- Increased sales through digital marketing channels, including copywriting, social strategy, landing page optimization, and customer segmentation. -
Account ExecutiveMatrix Media Technologies Jan 2008 - Dec 2009Drove sales for newly formed interactive digital agency ($500K in year one). -
Audience Development DirectorSan Diego Magazine Jan 2003 - Dec 2007San Diego, California, UsMaximized subscriber growth and retails sales for products. Led record breaking growth in real estate advertising sales. -
Key Account ManagerSource Interlink Companies Feb 2001 - Jan 2003Grew retail sales for leading global brands. -
Affiliate Marketing ManagerIgn Entertainment Sep 1998 - Jan 2001Los Angeles, UsManaged marketing for industry leading affiliate advertising sales program.
John Francis Skills
John Francis Education Details
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Uc Santa BarbaraCommunications
Frequently Asked Questions about John Francis
What company does John Francis work for?
John Francis works for Izea
What is John Francis's role at the current company?
John Francis's current role is VP, Sales and Marketing Operations.
What is John Francis's email address?
John Francis's email address is jf****@****ail.com
What is John Francis's direct phone number?
John Francis's direct phone number is +161975*****
What schools did John Francis attend?
John Francis attended Uc Santa Barbara.
What skills is John Francis known for?
John Francis has skills like Email Marketing, Marketing, Digital Marketing, Social Media, Advertising, Digital Strategy, Lead Generation, Social Media Marketing, Online Advertising, Marketing Strategy, Publishing, Management.
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