John Franco Email and Phone Number
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I help growth-minded leaders transform their integrated marketing approach by drawing on my two decades of brand development and traditional and digital marketing experience, combined with my decade of event marketing consulting for high profile brands.My specialties:➔ Crafting digital marketing strategies that align with your mission➔ Optimizing your website for consistent messaging and search engines➔ Creating an automated email marketing engine➔ Streamlining social media for optimal brand recognition and engagement➔ Developing and optimizing integrated marketing campaigns➔ Building and refining your brand identity➔ Creating content that tells your story and resonates with your audience➔ Planning and executing comprehensive event marketing strategies--------Why partner with me? 🤩🙌 I lead marketing and communications strategy development with a creative, collaborative approach that encourages participation from stakeholders and staff.🔊 I’m passionate about using the power of storytelling in digital marketing to reach diverse audiences.🥇 My experience in growing participation and membership in underrepresented communities speaks to my ability to connect with audiences on a deeper level.💪 I don't just sit back and watch the marketing engine run. I love to roll up my sleeves and get into the creative nuts and bolts to create an engine that can take us farther than ever before.Let’s connect to discuss how I can help you lead a breakthrough integrated marketing approach to attract and maintain support for your business or organization.--------👉 Reach out to me at johnfranco.marcom@gmail.com ✉️ for networking, career opportunities, or consulting engagements
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Retention Directive™ Growth StrategistJohn Franco MarcomEl Dorado Hills, Ca, Us
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Creative, Digital Marketing, And Membership Engagement StrategistJohn Franco Marcom May 2024 - PresentMarketing leader with over 20 years of diverse experience in both nonprofit and corporate sectors, having consistently delivered impactful results by leveraging a comprehensive skill set and advanced marketing technologies.Proven experience:• Integrated marketing campaign development and optimization• Brand identity development• Demand generation, email marketing, and social media marketing - ensuring a cohesive and compelling brand presence across all channels• Content development with engaging narratives that resonate with target audiences• Sales enablement assets that convert leads into customers• Event strategy and marketing - conferences, trade shows, webinars, special events• Budgets and Media Buying• Developing and maintaining partner and client relationships• DEI adoption and strategy• Project Managing staff and cross-functional teamsLet’s connect to explore how my expertise in integrated marketing strategies can contribute to your organization’s success and growth.
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Demand Generation ManagerSchoolstatus Oct 2021 - May 2024Ridgeland, Mississippi, UsSchoolStatus, a private-equity backed EdTech SaaS company of 250+ employees, is a leading provider of an education data, communications, and workflow platform; acquired School Innovations & Achievement - the company I was originally hired for in 2021, which is recognized for providing best-in-class, innovative, award-winning software and service solutions for K-12 attendance management in 2022.In the role of remote Demand Generation Manager, reporting to the Director of Revenue Marketing, I would write project briefs and copy docs for integrated campaigns, full-funnel content production, and ad hoc marketing projects. In the HubSpot platform, I built and managed regular and automated email campaigns - building targeted lists for each, and managed social media for five brands. In WordPress, I created landing pages for campaigns, as well as blog pages and other pages for the corporate website.Additional work included: drive participation at industry events through email, social media, digital/print adverts, sales collateral, and experiential activities. Create content to drive demand generation, such as videos, infographics, white papers, E-books, case studies, and blog articles. Participated in regular team and project meetings, with internal and external agencies, held in Zoom and Google Meet. I communicated with teams in Slack and managed projects in Asana. -
Marketing ManagerChildren'S Choice Dental Care & Premier Orthodontics Nov 2020 - Jun 2021Sacramento, California, UsPediatric dental care and orthodontic offices throughout California. Private equity-backed company continuously changing to accommodate growth by building new offices and buying dental groups in- and out-of-state.As Marketing Manager, responsible for implementing and optimizing marketing plans for 18+ offices, including new offices. Managed a $2 million marketing budget and a marketing specialist on staff. Worked with outside agencies and advertising partners on digital, print, OOH, and broadcast marketing initiatives. Researched and contracted partners to buy media for reaching Spanish speaking audiences. Managed grand opening events for new offices. -
Manager Of Marketing And CommunicationsUsta Northern California Mar 2015 - Jan 2020Alameda, California, UsUSTA is the National governing body for tennis in the US, a not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grassroots to the professional levels.As Marketing and Communications Manager, had responsibility for leading the development and implementation of marketing campaigns to reach new audiences, and communications to serve members, partners, and volunteers, all in promoting tennis programs, competitions, special events, and USTA member benefits in Northern California. Elevated brand awareness to support new product launches, increasing participation of targeted groups and communities, and launched unique initiatives through multi-channel marketing campaigns. Such campaigns resulted in a 300% increase in participation among underrepresented multicultural and young adult demographics. Increased three- and five-year memberships by 175% through new partnerships. Planned annual and newly formed large and small events annually. Managed budgets, staff, and volunteers, reporting directly to the Executive Director and the Board of Directors. -
Marketing SpecialistUsta Northern California Aug 2012 - Mar 2015Alameda, California, UsDeveloped the identity and marketing strategy for the launch of the H.I.T.S. program providing educational opportunities on tennis foundations and life skills in collaboration with local coaches and after-school providers with exponential growth to 25k participants and 500+ coaches. Because of the program's success, I was brought on for the full-time role to drive all marketing and communication initiatives.
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Partner, Marketing & Communications DirectorRoar Design & Events Llc Jun 2006 - Dec 2015B2C and B2B boutique event planning and communications agency.As Partner & Director of Marketing & Communications, developed unique and engaging branding, marketing, and special event production for contracted clients. Conducted market analysis and outreach to attract clientele in the sports, health, entrepreneurship, technology, and lifestyle industries. Developed integrated marketing strategies, and created refreshed branding, websites, email communications, advertising, social media, and collateral to target client's desired audience and expand the organization's reach. Built a solid reputation to drive business referrals and expand agency's network.Clients worked with include USTA, YMCA, The Wall Street Journal, Napa Valley Life Magazine, and association and event management companies. -
Marketing SpecialistAllthingsd / D: All Things Digital Jan 2009 - Dec 2013Provided ongoing design services to AllThingsD.com (Dow Jones / Wall Street Journal). Participated in strategic planning collaborations with event and marketing management. Key contributor to successful identity refresh projects. Contributed new concept designs, logos, environmental graphics, collateral, email campaigns, and print and online advertising design. Success in role resulted in several new business referrals and continuous expansion of responsibilities. -
Creative DirectorNapa Valley Life Magazine Oct 2008 - May 2009UsNapa Valley Life is a lifestyle magazine for residents and visitors of the region, offering readers a variety of entertainment, including fine art, theater, music, and outdoor activities.As Creative Director, refreshed the lifestyle magazine’s brand image and produced the following: printed magazine redesign, website updating and management, e-newsletter template design and broadcast management, online marketing strategies that had great success in terms of web traffic analytics, advertisement design and the development of revenue generating advertisement ideas. Developed and designed layout for a new and well-received sustainable living section in the magazine with editorials, event calendar, tips, facts & figures, local news and advertising. Recruited, commissioned and directed work from outside artists, illustrators and photographers.
John Franco Skills
John Franco Education Details
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California Polytechnic State University-San Luis ObispoGraphic Communications
Frequently Asked Questions about John Franco
What company does John Franco work for?
John Franco works for John Franco Marcom
What is John Franco's role at the current company?
John Franco's current role is Retention Directive™ Growth Strategist.
What is John Franco's email address?
John Franco's email address is jo****@****hus.com
What is John Franco's direct phone number?
John Franco's direct phone number is +141538*****
What schools did John Franco attend?
John Franco attended California Polytechnic State University-San Luis Obispo.
What are some of John Franco's interests?
John Franco has interest in Video Production, Stop Motion Animation, 49ers Football, Horror And Sci Fi Flicks, Cooking, Jogging, Set Design, Photography, Music, Sculpture.
What skills is John Franco known for?
John Franco has skills like Graphic Design, Logo Design, Web Design, Social Media Marketing, Social Media, Graphics, Marketing, Advertising, Layout, Event Management, Brand Development, Adobe Creative Suite.
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