John Franco Email & Phone Number

El Dorado Hills, Ca, Us

Marketing leader with over 20 years of diverse experience in both nonprofit and corporate sectors, having consistently delivered impactful results by leveraging a comprehensive skill set and advanced marketing technologies.Proven experience:• Integrated marketing campaign development and optimization• Brand identity development• Demand generation, email marketing, and social media marketing - ensuring a cohesive and compelling brand presence across all channels• Content development with engaging narratives that resonate with target audiences• Sales enablement assets that convert leads into customers• Event strategy and marketing - conferences, trade shows, webinars, special events• Budgets and Media Buying• Developing and maintaining partner and client relationships• DEI adoption and strategy• Project Managing staff and cross-functional teamsLet’s connect to explore how my expertise in integrated marketing strategies can contribute to your organization’s success and growth.

Ridgeland, Mississippi, Us

SchoolStatus, a private-equity backed EdTech SaaS company of 250+ employees, is a leading provider of an education data, communications, and workflow platform; acquired School Innovations & Achievement - the company I was originally hired for in 2021, which is recognized for providing best-in-class, innovative, award-winning software and service solutions for K-12 attendance management in 2022.In the role of remote Demand Generation Manager, reporting to the Director of Revenue Marketing, I would write project briefs and copy docs for integrated campaigns, full-funnel content production, and ad hoc marketing projects. In the HubSpot platform, I built and managed regular and automated email campaigns - building targeted lists for each, and managed social media for five brands. In WordPress, I created landing pages for campaigns, as well as blog pages and other pages for the corporate website.Additional work included: drive participation at industry events through email, social media, digital/print adverts, sales collateral, and experiential activities. Create content to drive demand generation, such as videos, infographics, white papers, E-books, case studies, and blog articles. Participated in regular team and project meetings, with internal and external agencies, held in Zoom and Google Meet. I communicated with teams in Slack and managed projects in Asana.

Sacramento, California, Us

Pediatric dental care and orthodontic offices throughout California. Private equity-backed company continuously changing to accommodate growth by building new offices and buying dental groups in- and out-of-state.As Marketing Manager, responsible for implementing and optimizing marketing plans for 18+ offices, including new offices. Managed a $2 million marketing budget and a marketing specialist on staff. Worked with outside agencies and advertising partners on digital, print, OOH, and broadcast marketing initiatives. Researched and contracted partners to buy media for reaching Spanish speaking audiences. Managed grand opening events for new offices.

Alameda, California, Us

USTA is the National governing body for tennis in the US, a not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grassroots to the professional levels.As Marketing and Communications Manager, had responsibility for leading the development and implementation of marketing campaigns to reach new audiences, and communications to serve members, partners, and volunteers, all in promoting tennis programs, competitions, special events, and USTA member benefits in Northern California. Elevated brand awareness to support new product launches, increasing participation of targeted groups and communities, and launched unique initiatives through multi-channel marketing campaigns. Such campaigns resulted in a 300% increase in participation among underrepresented multicultural and young adult demographics. Increased three- and five-year memberships by 175% through new partnerships. Planned annual and newly formed large and small events annually. Managed budgets, staff, and volunteers, reporting directly to the Executive Director and the Board of Directors.

Alameda, California, Us

Developed the identity and marketing strategy for the launch of the H.I.T.S. program providing educational opportunities on tennis foundations and life skills in collaboration with local coaches and after-school providers with exponential growth to 25k participants and 500+ coaches. Because of the program's success, I was brought on for the full-time role to drive all marketing and communication initiatives.

B2C and B2B boutique event planning and communications agency.As Partner & Director of Marketing & Communications, developed unique and engaging branding, marketing, and special event production for contracted clients. Conducted market analysis and outreach to attract clientele in the sports, health, entrepreneurship, technology, and lifestyle industries. Developed integrated marketing strategies, and created refreshed branding, websites, email communications, advertising, social media, and collateral to target client's desired audience and expand the organization's reach. Built a solid reputation to drive business referrals and expand agency's network.Clients worked with include USTA, YMCA, The Wall Street Journal, Napa Valley Life Magazine, and association and event management companies.

Provided ongoing design services to AllThingsD.com (Dow Jones / Wall Street Journal). Participated in strategic planning collaborations with event and marketing management. Key contributor to successful identity refresh projects. Contributed new concept designs, logos, environmental graphics, collateral, email campaigns, and print and online advertising design. Success in role resulted in several new business referrals and continuous expansion of responsibilities.

Us

Napa Valley Life is a lifestyle magazine for residents and visitors of the region, offering readers a variety of entertainment, including fine art, theater, music, and outdoor activities.As Creative Director, refreshed the lifestyle magazine’s brand image and produced the following: printed magazine redesign, website updating and management, e-newsletter template design and broadcast management, online marketing strategies that had great success in terms of web traffic analytics, advertisement design and the development of revenue generating advertisement ideas. Developed and designed layout for a new and well-received sustainable living section in the magazine with editorials, event calendar, tips, facts & figures, local news and advertising. Recruited, commissioned and directed work from outside artists, illustrators and photographers.