As a founding team member of Opscompass, I’ve played a pivotal role in scaling the company from inception to Series A funding (2020), specializing in growth marketing, marketing operations, branding, and strategy. My work spans cross-functional collaboration with early-stage founders, marketing teams, sales, and customer success to build scalable, metrics-driven processes and assets.Key Achievements:Brand Development: Designed Opscompass’s original logo, website, and product UI/UX, ensuring brand consistency across subsidiaries post-acquisition (House of Brick, 2020; Agape Red, 2018).HubSpot Administration: Onboarded Opscompass to HubSpot, implementing workflows, automation, lead scoring, and CRM integrations to optimize marketing and sales alignment.Campaign Execution: Developed and launched nurture email sequences, lead scoring initiatives, and multi-channel campaigns, driving top-of-funnel growth.Content Creation: Authored blogs and created white papers, eBooks, webinars, podcasts, and motion graphics to support SEO and thought leadership.Onboarding & Retention: Built onboarding strategies and interactive demos for inside sales and customer success, tracking user data to increase weekly active user retention and reduce churn.Sales Enablement: Collaborated with sales teams to build comprehensive playbooks and align marketing workflows with sales goals.Event & PR Management: Produced webinars, podcasts, and live events, and crafted press releases to enhance brand visibility and credibility.

Updated existing Layeredi branding, website and marketing collateral. Served as the in-house designer and was responsible for projects such as the HTML/CSS of the site to print projects and social media.

Created the branding for Layered Health as well as the UI/UX for the Layered Health platform.Developed print projects, social media campaigns and infographics which were sent to participants who were using the Layered Health app.

Served as lead designer for Perigon Networks (now Managed.com) and constructed cohesive, recognizable brand images by designing and implementing brand standards across all of PerigonNetworks’ brands such as PowerDNN, AppZone, and ServerSilo. Produced collateral and marketing materials, including print, web, digital and building signage.Developed conference tradeshow campaigns by utilizing video promotion, photo shootsand booth exhibit design.