John Friedrich Email & Phone Number

Peoria, Il, Us

Peoria, Illinois, United States

Marketing: (responsibilities from previous position overlap)• Leveraged BPM techniques, introducing tools that increased department efficiency• Developed e-commerce strategy and data funnel, leading to +200% sales growth• Introduced AI driven copy and automation (ChatGPT) for 4+ social media platforms• Directed the creation of x1 user experience driven mobile app (12 month buildout)• Consulted 3-tiered POS integration (Square) for company-wide data consolidation• Oversaw multi-stream digital platform campaigns for facility lead generationCommunications:• Established instant messaging platform (Slack) for optimized team collaboration• Advanced 2-3 workflow tools (Jotform, Figma, Loom) saving project hours 10%/week• Enhanced e-commerce driven email marketing, tailored by AI creative copy• Served as public relations point-of-contact for company press and inquires

Peoria, Illinois Area

Marketing:• Oversaw all social media, email marketing, and digital experience development• Communicated, managed, and grew 10+ email lists in upwards of 20,000 contacts• Strategy, scheduling, curation, and content management of all social channels• Better established 4+ facility social media channels. @sluggerpeoria• Increased following: Facebook +200%, X (Twitter) +400%, Instagram +1000%• Tracked, pulled, and analyzed digital metrics 12x/year for ROI• Monitored 4+ internal/external platforms for traffic via social listening tools• Developed and implemented 25+ cross-platform media campaigns• Implemented website content strategy, SEO parameters, and serviced CMS• Outlined digital marketing strategy and optimized via CRM, EMS, and POS toolkits• Lead, managed, and organized a design team (1-2) and assigned interns (3-4)Design:• Planned, created, and placed all media for distribution• Developed 1000+ designs for online and physical content placement• Leveraged 2-3 graphic design platforms (Canva/Adobe) for all media• Supervised, assisted with, and ordered agency-level marketing media• Ordered, directed, and oversaw 2 agency-based website redesigns

Peoria, Illinois Area

- Developed promotional ideas & materials- Implemented CRM software & practices- Drove client interest & retention- Generated customized advertisement - Created long-lasting broadcast relationships- Coordinated ideas between events

Bachelor Of Science (Bs), Marketing

Activities and Societies: • American Marketing Association (AMA) • Collegiate Entrepreneurs Organization (CEO) • Start-Up ShowcaseI was.

Associate Of Applied Science (Aas), 3.22/4.00

Activities and Societies: Phi Theta Kappa - Honor Society