Mate is a world-class manufacturer of superior solutions for the global metalworking industry, including workholding, CNC punch press tooling and press brake tooling.Integral management team member, responsible for developing and deploying marketing strategies and tactics for the market leading global manufacturer of high-precision tooling products. Drive all marketing activities, including advertising, digital media, market research, pricing and product launches to support growth goals in key global markets. Establish measurable results and KPIs. Manage a team of 4 professional staff members. Develop and implement integrated global branding and marketing programs using digital and traditional media. Solicit customer testimonials and build trade publication relationships in conjunction with Mate’s advertising agencies. Produce product training and point-of-sale support to appeal to a variety of audiences including internal staff, sales staff, dealers, end customers and OEMs. Provide graphic design direction, copy and management across all media.Define market requirements for products or services that support the core business. Establish customer wants and needs via Voice of Customer/Voice of Sales studies, and observe market/user trends to confirm known and identify unknown market needs. Active member of the New Products Committee, conducting opportunity analysis and forecasting of new products, services, and any other business opportunity. Create business cases that support the development of new products.Direct industry market research and competitive intelligence efforts to infuse market insights into marketplace differentiation. Obtain competitive movement in the market; identify commercial strengths and weaknesses, along with market share and performance benchmarking.Establish pricing intent for all Mate products, markets and distribution channels. Monitor product pricing and market position, including evaluation of competitor prices.

Architect of corporate brand strategies and standards across channels. Ensured the effective communication and delivery of marketing programs to over 5,000 active customers. Optimized marketing program ROI and ROO through the introduction of performance metrics. Re-engineered marketing program design and delivery processes.

Managed $11 million portfolio of marketing services business for clients in a variety of industries. Conferred with and analyzed clients’ business and marketing needs, creating successful, results-based rewards, recognition and loyalty programs. Delivered and explained solutions in person or via written proposals. Developed effective program communications and reporting strategies. Directed cross-functional creative and account management team in program implementation.

Key team member in the aftermarket parts and service division of DaimlerChrysler's North American Commercial Vehicles unit. Drove creation of promotional activities for the Sterling Trucks brand, including co-op marketing fund, national direct mail and incentive programs. Developed and launched comprehensive PartsExpert training and certification program, and all promotional activities for Freightliner ServicePoint, including national advertising and a year-long grand opening tour at 140 locations. Organized and managed annual participation at national truck shows.

Directed the marketing department including company branding and image standards, marketing materials and sales programs and pricing for the nation’s largest ($800 million) auto glass company. Represented Marketing on two merger integration teams in two years to fuse corporate cultures, programs and branding.