- Event Development & Management: Developed, organized, and directed events focused on electric vehicle charging infrastructure, smart city lighting, and controllers. Collaborated with utilities, consultants, and government officials on various projects.- Strategic Partnerships: Partnered with companies such as Xcel Energy, Southern Co., Duke Energy, Deloitte, and ICF to deliver cutting-edge information and best practices for electric vehicle charging market infrastructure rollout.- Smart City Projects: Leveraged experience in smart city projects to build educational conferences for utilities and governments, focusing on the implementation of LED lighting, IoT controllers, and other devices to enhance electrical grid efficiency.- Industry Engagement: Connected with industry leaders to develop speaking topics and value-based opportunities, promoting market growth.- Agenda Development & Moderation: Developed event agendas and moderated industry roundtables via online meetings, ensuring engaging and informative discussions.- Revenue Generation: Worked with partners to drive conference revenue through sponsorship sales, enhancing the financial success of events.

- Product Launch & Brand Awareness: Hired to launch Navjoy’s NueGOV software products across government agencies and private industries. Led a four-person marketing team to build brand awareness and increase revenue.- Content Marketing & Automation: Developed a comprehensive content marketing strategy and implemented marketing automation using HubSpot. Delivered over 100 blog posts and launched two new websites within a year. Developed video channel for company. Managed social media calendar.- Stakeholder Collaboration: Worked closely with the CEO and sales team, making direct pitches to key target customers. Developed business development strategies to build a robust sales pipeline for software and service offerings.- Proposal & Grant Management: Managed the solicitation of state and municipal proposals, securing contracts worth thousands of dollars. Wrote grant proposals and managed partnerships with other firms.- Strategic Initiatives: Guided Navjoy’s participation in the Rocky Mountain Venture Club’s 2021 Accelerator, leveraging industry connections. Contributed to Navjoy’s recognition as a Colorado Companies to Watch, positioning the company for investment.- User Experience Enhancement: Collaborated with a 30-person development team in India to enhance the user experience of NueGOV software products.

- Lead Generation & Automation: Implemented and managed a comprehensive inbound lead generation program, utilizing website redesign, marketing automation, email marketing, pay-per-click campaigns, public relations, partner programs, and in-person events.- Content & Messaging: Developed and drove content and messaging for hardware and SaaS offerings across over a dozen industries. Represented the company in public relations during crisis situations. Created blog posts and videos for website and social media.- Email Marketing: Executed large-scale email marketing campaigns, sending over half a million emails monthly to drive demand. Continuously updated and tested Call-To-Action buttons on the corporate website and specific landing pages.- Marketing Automation & CRM: Utilized HubSpot and Act-On for lead generation and nurturing, delivering thousands of SaaS customers ranging from Fortune 100 companies to small businesses. Managed lead delivery to in-house sales through Salesforce, NetSuite, and HubSpot CRM. Led the evaluation, selection, and implementation of these systems.- Digital Marketing & Budget Management: Managed digital marketing budgets and campaigns, utilizing AdRoll, AdWords, Facebook, LinkedIn, and Amazon. Oversaw Zoom lead generation services to provide new prospects across diverse markets.- Partnership Management: Established and managed strategic partnerships with key companies such as Airbnb, Vrbo, ProLogis, and Amazon. Identified large opportunities and collaborated with sales to maximize business development programs.- Reporting & Analytics: Created extensive reporting on the lead generation funnel, from prospect and MQL to Opportunity and Customer. Utilized HubSpot and Google tagging for detailed campaign performance analysis, enabling increased investment in successful campaigns.- Cross-functional Collaboration: Worked closely with executive leadership, product development, sales, and customer-facing operations to grow market share.

- Consulting Services: Delivered specialized consulting for tech companies, law firms, media properties, and wellness businesses in marketing automation, strategic ad buys, and social media campaigns.- Marketing Automation: Expertly implemented HubSpot, MailChimp, and other tools to optimize client marketing efforts, enhancing efficiency and effectiveness.- Event Organization: Spearheaded community events such as the 9News Health Fair-Yoga Open, promoting health awareness and fostering partnerships within the wellness industry.- Strategic Marketing: Developed and executed comprehensive marketing strategies, significantly increasing client engagement and revenue growth.

Recruited to launch a niche publishing division to serve the Denver and other MediaNews Group markets.-- Created and produced magazines, websites and e-newsletters in multiple categories (retail, travel, health, career, education, etc) with total revenues of $1.9 million.-- Managed editorial, distribution, interactive, and marketing groups with total staff of 7; collaborated closely with sales, operations, design and finance.-- Crafted web and mobile strategy for the company, launching 6 new revenue-generating advertising sites.-- Led development of a custom publishing division; published a profitable, popular Denver Luxury Home Guide for the Metro Home Brokers Association in 2009.-- Managed editorial, distribution, interactive, and marketing, while working closely with sales, operations, design and finance in role. Worked with corporate executives to develop projects and recruited the team to implement. Also developed web and mobile strategy for the company.-- Created a custom publishing division that worked for both local and national partners, and managed the relationships.

- Comprehensive Operations Management: Orchestrated and oversaw marketing, sales, conferences, eNewsletters, website management, lead generation, and data acquisition, driving significant growth within the dynamic software industry.- Revenue Growth: Spearheaded strategic initiatives, resulting in a 67% increase in annual revenue in 2007, showcasing exceptional management and strategic foresight.- Team Leadership: Supervised a team of ten writers, graphic designers, and marketing professionals, fostering a collaborative and high-achieving work environment.- Conference Management: Pioneered a series of highly acclaimed branded conferences in the software sector, consistently achieving sold-out exhibit spaces and attracting up to 375 C-suite executives from leading software, SaaS, and Web 2.0 companies.- Strategic Partnerships: Cultivated strategic partnerships with industry leaders such as IBM, Salesforce, Microsoft, SAP, Oracle, and Adobe, leveraging synergies to enhance market visibility and boost profitability.