Fundraising consulting, marketing strategy, marketing management, brand research, brand development, communications and website development & management for nonprofits

Product and brand marketing management, business development, and management leadership for innovative clients. Helping early stage, small and medium-sized companies navigate through complexity to find pathways to success by clarifying strategy, focusing teams on execution, and energizing and transforming organizations. Selected Clients:TheraTorr Medical, Acting CEO—Leading the advancement of SensorCell™ pressure redistribution technology to prevent and treat pressure ulcers. Identified unmet market need. Determine viable business model and marketing strategy. Collaborate with engineering service partner on NIH grant. Andean Discovery—development of new special interest travel to Peru, Ecuador and the Galapagos Islands for alumni and special interest groups. Develop educational, ecotourism and sustainable travel initiatives that inspire travelers and benefit local communities.M3 Medical—Redirected focus with a marketable product strategy focused on pay-per-use handheld digital fundus camera using smartphone and telemedicine for retina specialists to remotely diagnose diabetic retinopathy. Assembled a prestigious grant team of clinicians and academics.Enflight—Online flight planning and weather briefing software for pilots. Shepherded the development of a mission-critical, native iPad application.Toolmex—spearheaded organizational change building a sustainable marketing-driven culture. Restructured the marketing plan and optimized budget effectiveness. Led, organized, and delivered two major product launches and events in one year. Energized sales organization and channel.Cleverwerx—Marketing turnaround for innovative provider and developer of jewelry metalsmithing teaching, tools and resources. Built eCommerce system, refined product assortment and assembled extensive content library. Eliminated debt, turned cash flow positive, increased revenue by greater than 200% and achieved profitability for the first time and in consecutive years.

Marketing brand and product management of healthcare software automation solutions designed to ensure clinicians and hospital staff always have access to the EHR patient information they need to deliver care. Leaders in report distribution, downtime business continuity, and cybersecurity solutions.

Aqua Products was the inventor of robotic pool cleaners. After 30 years the Aqaubot brand had deteriorated and market share was declining rapidly. I joined Aqua Products as part of the newly formed executive leadership team shortly after the company was acquired by Barcelona-based Fluidra.I spent several months doing intensive market research and brand exploration with retailers, distributors, consumers and engineers. The outcome of this work was a new branding/identity strategy (“Keepers of Pure”) and clear product positioning (“Fewer Chemicals and a Healthier Clean.”) The new science/fact-based product positioning differentiated the clear advantages and benefits of Aquabot robotic pool cleaners' more powerful pumps and finer filtration. With this renewed clarity and focus I collaborated closely with engineering and our industrial design team to refine our brand identity and develop our five-year product roadmap.In conjunction with this effort I planned the development and launch of seven new products. I also addressed significant sales channel conflict and pricing violations by completely re-writing and enforcing the company’s Authorized Dealer/Distributor Policies as well as fortifying product warranties. I organized and led the company’s first ever major launch event to our key sales partners unveiling our new branding, positioning, products and completely revamped integrated marketing plan receiving accolades and generating renewed enthusiasm for selling our products. The rebranding and launch resulted in an unprecedented number of new and dormant customers signing up to our early-buy program, leading to the greatest ever early buy activity for the company and an increase in units-sold throughout the season.

Consumer electronics startup developing simplified, affordable multi-room entertainment systems. Launched company with innovative iMirror™ Wireless Remote Control iPod Docking Station receiving extensive positive press coverage and reviews from Engagdet, Gizmodo, iLounge, Techcrunch and others while delivering first revenue for the company via Bexy on-line store. Authored company business plan and led financial management for fundraising and business implementation. Created product concept and led development of connected iPod docking station and multi-room speaker system.

Co-managed engineering design group and provided product marketing for DDX® (acquired from Apogee Technology) all-digital Class D Amplifiers product line for leader in MP3, TV and PC audio ICs. Extensive business development and lead-user sales throughout Asia with major CE brands and ODMs.

Key member of the management team responsible for strategic marketing, product marketing, business development, communications, and investor relations while technology was part of Apogee Technology. Promoted the acquisition of Apogee’s DDX intellectual property and resources by SigmaTel, Inc.,. Assessed, negotiated and acquired MEMS intellectual property assets to fulfill key corporate growth initiative. Launched twelve DDX products with STMicro that captured a leading 30% share of the Class D market. Negotiated marketing agreement, at no cost to Apogee, with licensed provider of Xbox® 5.1Surround Speaker System for prominent DDX® brand promotion in all marketing efforts including at E3 and other gaming events.

Pioneered strategic marketing, business development and capital funding for breakthrough power line communications network technology targeted at consumer electronics, commercial and industrial markets. Forged strategic business relationships with leading audio and set-top box companies resulting in commitment to embed company’s PowerStream technology in future products. Identified and developed high volume Automated Meter Reading (AMR) market opportunity resulting in new customer purchases, pilots, and commitment from Analog Devices to partner on new low-speed chip.

Managed six person product marketing, communications, and e-commerce group for a line of unique, high performance, multimedia storage and connectivity devices for Apple computers & PCs. Grew sales to over $60 million including eCommerce growth from $2 to $4 million.

Brand and product management, product planning and development, and strategic planning for the company’s $350M luxury line of Lifestyle® home theater systems. Supervised three product managers.Led strategic business development initiatives for the multi-room audio business in order to establish long-term home audio growth.

Initiated and developed self-funded business imaging effort focused on revitalizing real estate market, delivering $2.5 million in new revenue in less than one year. Forged five year exclusive marketing agreement with HFS (Cendant) to market digital imaging products to Century 21, Coldwell Banker, ERA and other franchisesBrand management of $600 million US Instant Camera business.P&L responsibility for $100 million US blank videocassette business, attaining #1 share in highly competitive market. Intensive product and account management with Walmart and Sam’s, as well as food, drug and discount retailers.

Recruited to participate in Macy's Atlanta vaunted Executive Management Training Program. Managed Children's Department with 15 salespeople and over $1.5M in annual revenue. Promoted to Assistant Buyer within the Children's Department buying group.