Svp Sales And Marketing
Founding member of management team which partnered with Atlas Holding to acquire assets of Marcal Manufacturing, an iconic 80 year old integrated manufacturer of consumer tissue. Completed due diligence, acquisition thesis and defined growth strategy to reverse years of revenue declines and financial losses. P&L responsibility for $210 million Consumer Products division leading sales, marketing, product development and customer service.• Increased revenue 24% and improved EBITDA 400% moving from loss to double digit profitability. • Completed financial recap and paid dividend returning 58% of initial investment while maintaining a conservative debt structure.• Acquired Putney Paper an integrated manufacturer of recycled commercial paper products.• Created three business units to compete in Private Label, Retail Grocery and Commercial segments.• Grew Private Label 3x to $65 million adding Wal Mart, Dollar General, Aldi and Ahold and expanding into premium tier products.• Revitalized iconic Marcal brand with quality improvements, new packaging, and positioning and gained new distribution at Acme, Food Lion and Winn Dixie.• Significantly improved organizational talent and capabilities.