John Goethert Email & Phone Number

Knoxville, TN, US

Knoxville, Tennessee, United States

Completed a total overhaul of existing marketing and created long-term, data-driven strategies that: Addressed the company’s digital footprint, both locally and nationally, fixing issues due to past name changes and non-existent Local SEO implementation.Refined the ideal customer personas, mapped a new keyword and content strategy, and created new or.

Knoxville, Tennessee, United States

Created long-term marketing strategies and built a support team that accomplished two main goals: 1. Client Leads: educate and build the trust of visitors through the educational portal FinanciallySimple.com ultimately funneling them to become clients of Heritage Investors. 2. Influencer Reputation: build the reputation and influence of the financial.

Knoxville, Tennessee Area

Design strategies and lead the content team and non-marketing staff to build content (blog, vlog, podcast, social, downloadables, webinar, live events, and courses) and build/assign funnels to bring in potential clients. Create strategies for influence marketing for the company. Monitor all content for adherence to financial compliance rules.

Knoxville, Tennessee, United States

Knoxville, Tennessee

• Analyze, strategize, implement, and review, using Hubspot and other marketing applications, persona-based digital inbound marketing plans for B2B and B2C clients through:
• SEO - analyze current site status and build plans for boosting keyword ranking though both on-page SEO and content creation.
• email - build campaigns that increase contacts, nurture leads, and generate sales. In charge of body and subject writing, CTA optimization for maximum open/click through rates using best practices, A/B testing, and.
• blog/social - plan, assign, and write/schedule blog content that is optimized and shared out through the social channels. Write the social posts based on each channels’ requirements and persona then analyze the results.
• site design - coordinate internal and external staff for design, video, and copy writing to build premium content with the goal to bring persona-based traffic, leads, and sales.
• e-commerce - coordinate the building of e-commerce sites, set up systems for managing order fulfillment, and implement add-ons that increase conversion rates such as uses of coupon codes, wholesale systems, chat.

Knoxville, Tennessee

• Project Manager and Art Director for multiple national & international niche magazine titles.
• Scheduled internal and external writers, scheduled photography, communicated with and set deadlines for advertisers (and their ad agencies), and art staff - from article concept brainstorming to final insertion in.
• Wrote many of Profiles' main titles' feature articles and built the layouts using Quark/InDesign, Photoshop, and Illustrator.
• In charge of the magazines’ content and e-commerce websites: conceptualizing, developing, maintaining, updating, and SEO analyzing/optimizing.
• Acted as Production Manager/Client Manager in charge of clients’ monthly non-Profiles magazines. I communicated and educated clients on correct print production procedures and specs for their magazines. Checked.
• Coordinated with print houses in all aspects of getting titles to print.

Gatlinburg, Tennessee

• Duties were to design, write copy, layout, and coordinate with pre-press/printers the bi-monthly magazines: What-to-Do and Where-to-Stay and the business’ websites
• Liaison to the film house and printers, both during pre-press and on-press proofing
• Acted as “ad agency” to the magazines' numerous clients working to create marketing plans then implementing through their required media outlets: brochures, signage, websites, and ads for both M&M magazines and other.

Knoxville, Tennessee

Duties involved the design of print advertising, annual reports, newspapers, sales tools/corporate identity, trade show booths, and other projects per clients’ requirements.

Knoxville, Tennessee

• Staff artist in charge of creating screen printed shirt designs
• Head seamstress sewing appliqued lettering onto Fraternaity/Sorority/University clothing.
• Sales assistant working in Customer Service and Checkout

Passed

Passed

Small Business Valuation Metrics

Studied and implemented the Marketing and Personnel/Operations fields of study in The Value Growth University Certification.

Bachelor Of Fine Arts (B.F.A.), Graphic Communications, Honors Diploma

Email Marketing Certification

Inbound Marketing Certification

Marketing Certification