Completed a total overhaul of existing marketing and created long-term, data-driven strategies that: Addressed the company’s digital footprint, both locally and nationally, fixing issues due to past name changes and non-existent Local SEO implementation.Refined the ideal customer personas, mapped a new keyword and content strategy, and created new or overhauled content to address ideal customers’ pain points.Implemented an external lead (referral) program responsible for increased branding/contacts, bringing 9 digital leads/month to the sales team.Implemented PPC micro campaigns targeted to specific areas of the country focusing on high-difficulty keywords that organic would not be able to reach.Result: My strategies reduced marketing costs by ~$8000/month, increased sales leads by an average of 76/month, and $1MM/month-over-month sales increases (Q4 2024). These numbers have led to talks with investors interested in a purchase of the company.

Created long-term marketing strategies and built a support team that accomplished two main goals: 1. Client Leads: educate and build the trust of visitors through the educational portal FinanciallySimple.com ultimately funneling them to become clients of Heritage Investors. 2. Influencer Reputation: build the reputation and influence of the financial advisor Justin Goodbread to ultimately accomplish the goal of being a national business educator and motivational speaker.Started the marketing team as a "one-man show" (doing all promotional aspects - persona and keyword strategy/monitoring, writing all content/email, and premium content creation) building it to a 6+ person team of internal and external members.Built Policy & Procedures manuals and training used by the marketing team that acted as guardrails keeping content legal within the strict compliance regulations mandatory in the financial industry.Result: My team’s lead nurturing increased the company’s client volume to a level (l lead/month to 3 leads/week) that garnered the attention of the national firm WealthSource leading to the sale of the business.

Design strategies and lead the content team and non-marketing staff to build content (blog, vlog, podcast, social, downloadables, webinar, live events, and courses) and build/assign funnels to bring in potential clients. Create strategies for influence marketing for the company. Monitor all content for adherence to financial compliance rules.

Analyze, strategize, implement, and review, using Hubspot and other marketing applications, persona-based digital inbound marketing plans for B2B and B2C clients through: • SEO - analyze current site status and build plans for boosting keyword ranking though both on-page SEO and content creation. • email - build campaigns that increase contacts, nurture leads, and generate sales. In charge of body and subject writing, CTA optimization for maximum open/click through rates using best practices, A/B testing, and list segmentation. • blog/social - plan, assign, and write/schedule blog content that is optimized and shared out through the social channels. Write the social posts based on each channels’ requirements and persona then analyze the results through social monitoring. • site design - coordinate internal and external staff for design, video, and copy writing to build premium content with the goal to bring persona-based traffic, leads, and sales. • e-commerce - coordinate the building of e-commerce sites, set up systems for managing order fulfillment, and implement add-ons that increase conversion rates such as uses of coupon codes, wholesale systems, chat, abandoned shopping-cart and other email, using Big Commerce and WooCommerce platforms. • reporting - build weekly and monthly status reports to present to clients using Hubspot reporting, Google Analytics, Moz, and the built-in analytics tools provided in e-commerce/social platforms. Other Experience:• print ad campaigns - strategize, purchase, and implement multi-million dollar national media plans, coordinate staff in design, photography, and production, all within required/suggested budgets and time frames.• event planning - brainstorm, present plan to clients, and coordinate internal staff/external vendors for trade shows/events.

Project Manager and Art Director for multiple national & international niche magazine titles. • Scheduled internal and external writers, scheduled photography, communicated with and set deadlines for advertisers (and their ad agencies), and art staff - from article concept brainstorming to final insertion in layouts. • Wrote many of Profiles' main titles' feature articles and built the layouts using Quark/InDesign, Photoshop, and Illustrator.• In charge of the magazines’ content and e-commerce websites: conceptualizing, developing, maintaining, updating, and SEO analyzing/optimizing.• Acted as Production Manager/Client Manager in charge of clients’ monthly non-Profiles magazines. I communicated and educated clients on correct print production procedures and specs for their magazines. Checked resulting files and acted as printer liaison throughout their print process. • Coordinated with print houses in all aspects of getting titles to print.• Scheduled newsstand agents and mail houses in fulfilling subscriptions.• Acted as the first line of contact to all vendors and suppliers (printers, web service providers, etc.).• Helped coordinate the magazines’ yearly truck shows.

• Duties were to design, write copy, layout, and coordinate with pre-press/printers the bi-monthly magazines: What-to-Do and Where-to-Stay and the business’ websites• Liaison to the film house and printers, both during pre-press and on-press proofing• Acted as “ad agency” to the magazines' numerous clients working to create marketing plans then implementing through their required media outlets: brochures, signage, websites, and ads for both M&M magazines and other area publications.

Duties involved the design of print advertising, annual reports, newspapers, sales tools/corporate identity, trade show booths, and other projects per clients’ requirements.

• Staff artist in charge of creating screen printed shirt designs• Head seamstress sewing appliqued lettering onto Fraternaity/Sorority/University clothing.• Sales assistant working in Customer Service and Checkout