John Gordon Email and Phone Number

Directs and manages a team of 23 marketers focused on advertising planning and buying, web and mobile, marketing research, social media, and digital content.Directs marketing priorities and budgets for the agency.Serves in a leadership capacity for agency-wide initiatives and projects, including LA28 technology integration, app consolidation, journey mapping, and CRM.

Directed and oversaw social media, advertising, marketing research, and digital teams. Developed agency-wide best practices; changed culture and tools to facilitate marketing cross-collaboration; established business goals and KPIs for all digital initiatives; and set new processes and workflows. Served in a leadership capacity within Marketing, including managing the budget planning process and writing the strategic plan for the department’s reorganization. Created Metro’s “Join the Movement” brand campaign.

Hired as Metro’s first Director of Social Media. Wrote the agency’s social media strategy and employee policy. Trained staff, hired specialists, and procured vendors to bring Metro to the forefront of social media. Created and managed ad planning and marketing research teams and was responsible for public-private partnerships with Transit App and Uber. Developed advertising, digital marketing, and social media strategy for the successful passage of Measure M. The plan relied heavily on geo-targeted Facebook ads and A/B testing to deliver customized education messaging that reached over 6 million unique Los Angeles County residents before the election.Created “Safetyville” and “Super Kind” campaigns that became viral hits, generating millions of views and billions of impressions in earned media coverage, including Adweek, The Today Show, and Jimmy Kimmel Live.

Founded the full-service marketing firm that developed engagement strategies and creative campaigns for agencies, celebrities, major brands, and NGOs.Led digital strategy for Chime for Change, a global campaign for girl and women empowerment, founded by Beyoncé and Gucci. The campaign's centerpiece was the Sound of Change Live concert at London's Twickenham Stadium featuring Beyoncé, John Legend, Jay-Z, Jennifer Lopez, and HAIM. The show was seen by a global audience of over 1 billion people and raised more than $4.3 million. Responsible for the vision and execution of Chime's digital strategy. Worked directly with Ticketmaster to drive ticket sales; concert promoter Harvey Goldsmith to integrate social media into the stage and broadcast experience; Chime editor Mariane Pearl to develop and execute the content strategy; celebrity and influencer teams to coordinate publication and engagement across hundreds of social and digital channels; creative partner Mother London to create the Chime brand; and strategic partners Facebook and Twitter to implement a social media strategy, the results of which Sheryl Sandberg said were on par with a World Cup. Led digital strategy for the launch of Howard G. Buffett's book "40 Chances: Finding Hope in a Hungry World." Responsible for creating and managing a 10-month launch strategy that included content marketing on LinkedIn and Twitter, Facebook advertising, and social media influencer marketing. The book debuted on The New York Times bestseller list.Led advocacy and social media engagement strategy for the MTV show "Faking It."

Managed the digital practice at Fenton, the largest public interest communications firm in the US. Grew the practice from two staff members focused on web design and development into a fully integrated digital firm specializing in movement building through social media, design, video, influencer engagement, marketing research, SEM, advertising, measurement, and content marketing.Led strategy on groundbreaking corporate social responsibility campaigns for DC Entertainment, Stonyfield Organics, and General Mills.Developed and led marketing research practice that uncovered breakthrough insights for clients such as the Brady Campaign to Prevent Gun Violence, Phoenix House, and Riverkeeper.Created consumer-led campaigns that helped the ASPCA pressure Facebook to stop the sale of puppies on Marketplace, UN Women generate a movement of over 5 million activists, and The Tavis Smiley Show secure more favorable time slots on PBS stations across the US. Led strategy for Artists Against Fracking. Worked directly with Yoko Ono and Sean Lennon to pressure Governor Cuomo to ban fracking in New York State. Created innovative approaches to planning and measuring social media, including "SEE, SAY, FEEL, DO: Social Media Metrics that Matter" and the Brand Impact Formula used by everyone from the Red Cross to Toyota to measure the ROI of social media.A frequent speaker and sought-after expert on social media, content marketing, movement building, and measurement. Speaking engagements included the Institute of Medicine's Forum on Global Violence Prevention, The Guardian Sustainable Business Workshop, Social Media Week, and InterAction Forum. Member of the Interactive Advertising Bureau and Ad Council team convened to set industry standards for social media ROI.

Created digital consulting division for 30+ person public relations firm. Direct responsibilities included securing new, profitable revenue streams; marketing services to potential clients; and developing internal capacity and expertise among staff at all levels.Developed strategic communication plans for clients with an emphasis on integrating traditional communication and marketing tactics with digital tactics.Managed development of The Just Enough Planning Guide, a comprehensive step-by-step guidebook for creating effective marketing and advocacy campaigns. Led development of naming and branding for ClimateWorks Foundation, the most substantial philanthropic investment to address climate change.Created and delivered digital communications training for clients, including the Robert Wood Johnson Foundation, the Hewlett Foundation, and the Joint Ocean Commission.

Managed 10-person digital marketing team that supported the membership, fundraising, advocacy, and e-commerce goals of the national organization, more than 300 Girl Scout councils nationwide, and 2.8 million members. Created the Girl Scout's first online marketing campaign to support the $700 million annual cookie sale. The campaign included the creation of GirlScoutCookies.org, which grew the organization's email list to over one million people within two years, and the first Facebook presence for Girl Scout Cookies. Developed the first internal digital network to connect the national organization with councils. Led the redesign of the Girl Scout e-commerce website. The redesign increased online sales by over 150 percent in the first year. Served on the executive business team that vetted and made recommendations to the CEO about corporate partnerships.Led digital strategy for corporate partnership with Dove/Unilever's "True Colors" Super Bowl ad campaign.

Created the digital and creative practices at the groundbreaking agency. Served on the senior leadership team that grew the firm from 8 staff members to over 80 before being sold to Kintera. Developed innovative campaigns for clients including Democratic National Committee, CTIA The Wireless Association, Senator Dianne Feinstein, Napster, World Wildlife Fund, NRDC, Rock the Vote, Planned Parenthood Federation of America, NAACP, and Amnesty International. Pioneered the use of email and content marketing to pass policy, protect species and habitat, end death squads, register people to vote, and elect members of the U.S. Senate and House of Representatives.Won multiple Webby, Pollie, and SXSW awards for design and strategy.