John Puhl

John Puhl Email and Phone Number

SVP Media and Marketing Analytics Product Development (Product + Technology + DSci - AIML) @ NielsenIQ
Kirkland, WA, US
John Puhl's Location
Greater Seattle Area, United States
John Puhl's Contact Details

John Puhl work email

John Puhl personal email

n/a
About John Puhl

16 years leading multi-year transformations that deliver double digit margin improvement and revenue growth through the launch of next generation ML/AI product innovations and accelerated by a passion for building high performing teams and organizations. In less than 18 months, the team has achieved a 3x increase in user adoption and launched a suite of GenAI software solutions, winning the companies highest honor, The Arthur C. Nielsen Award, for continuous innovation.

John Puhl's Current Company Details
NielsenIQ

Nielseniq

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SVP Media and Marketing Analytics Product Development (Product + Technology + DSci - AIML)
Kirkland, WA, US
Website:
niq.com
Employees:
27256
John Puhl Work Experience Details
  • Nielseniq
    Svp Media And Marketing Analytics Product Development (Product + Technology + Dsci - Aiml)
    Nielseniq
    Kirkland, Wa, Us
  • Nielsen
    Global Vp Of Product, Engineering & Data Science (Ai/Ml)
    Nielsen Jan 2023 - Present
    Spearheading a multi-year end to end transformation delivering double digit margin improvement in three years.Unlocked >30% production efficiency through 5 year strategic global product transformation vision and 3 year progressive development road map execution.Delivered >20% organizational cost reduction across 65+ global organization with >90% retention through strategic restructuring initiative.Launch of 3 GenAI software solutions to streamline customer support and automate customer work flows to drive a 3x increase in user adoption within 12 months.2022 Arthur C. Nielsen Award Winner for continuous Innovation (Nielsen’s highest award.)
  • Nielsen
    Global Vp Product Strategy & Go To Market (Gtm)
    Nielsen Sep 2020 - Dec 2022
    Developed and launched a tiered strategic product engagement program delivering avg. 13%+ annual revenue growth when adopted in the Premier customer segment.Drove 25% increase in new customer meetings as owner of thought leadership content and customer outreach program.Launched change management learning and development program to deliver ongoing certification programs and accelerate product adoption.
  • Nielsen
    Global Vp Product & Innovation - Media & Entertainment Platforms
    Nielsen May 2019 - Jul 2021
    Launched AI / ML predictive campaign planning optimization product suite yielding 35% improvement in campaign ROIs achieving 85% client adoption within 12 months.Established industry best practices for Augmented Reality (with Snap) and short form video (with TikTok) presented at Advertising Week and Association of National Advertisers (ANA) Measurement Day.Pioneered a scaled platform ROI measurement and monetization enablement solution with TikTok, Pinterest and Reddit unlocking 5x ROI coverage growth in first 12 months.
  • Nielsen
    Global Vp Product & Innovation - Global Cpg Enterprise Portfolio
    Nielsen Jan 2017 - Apr 2019
    Grew revenue +15% with the launch of a new suite of AI / ML business intelligence products (Business Drivers, Pricing, New Product Performance and Forecasting.)Developed a cloud-native data management system with our biggest customer, driving 20% cycle time efficiency.
  • Nielseniq
    Advanced Analytics Products - Greater China Director
    Nielseniq Apr 2015 - Dec 2016
    Grew revenue >25% CAGR for a 50+ customer portfolio spanning Automotive, Consumer Packaged Goods (CPG), Retail, E-commerce, and Technology verticals via market penetration and product adoption.Organizational leadership of 50 member team spanning Customer Solutions, Product, and Data Science teams with best in class >90% retention.The President's Leadership Program - Recognized as Top 5% leadership talent.
  • Nielseniq
    Advanced Analytics Products - South China & Hong Kong Director
    Nielseniq Mar 2010 - Apr 2015
    Organizational leadership of a 20-member team that drove 20% revenue growth via comprehensive product solutions and adoption programs.Uncovered $450+ million in customer workflow efficiencies through development of predictive revenue management solutions and advanced econometric modeling.
  • The Modeling Group
    Technical Analyst / Sr. Analyst: Marketing & Pricing Analytics
    The Modeling Group May 2008 - Feb 2010
    Developed and executed statistical marketing and pricing models for Procter & Gamble (P&G) across 10 North American & European businesses.
  • Motion Industries
    Account Relationship Manager
    Motion Industries Oct 2006 - May 2008

John Puhl Skills

Analytics Fmcg Customer Insight Marketing Research Pricing Marketing Nielsen Marketing Mix Modeling Marketing Strategy Segmentation Pricing Strategy Business Analytics Consumer Behaviour Analysis Market Research Consumer Behavior Social Media Measurement Performance Measurement Statistics Roi Roi Optimization Pricing Analysis Marketing Mix Big Data Analytics Product Management Product Marketing Cross Functional Collaborations

John Puhl Education Details

Frequently Asked Questions about John Puhl

What company does John Puhl work for?

John Puhl works for Nielseniq

What is John Puhl's role at the current company?

John Puhl's current role is SVP Media and Marketing Analytics Product Development (Product + Technology + DSci - AIML).

What is John Puhl's email address?

John Puhl's email address is jo****@****sen.com

What schools did John Puhl attend?

John Puhl attended University Of Cincinnati College Of Business.

What skills is John Puhl known for?

John Puhl has skills like Analytics, Fmcg, Customer Insight, Marketing Research, Pricing, Marketing, Nielsen, Marketing Mix Modeling, Marketing Strategy, Segmentation, Pricing Strategy, Business Analytics.

Who are John Puhl's colleagues?

John Puhl's colleagues are Prachi Pragya, Sohail Khan Durrani Sphr, Shrm-Scp, Efqm, Haydn Hirn, Sharmilla Sadhana, Valeria Gromova, Sarang Vadanagekar, Priyadharshini Sampath.

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