John Greenleaf Email & Phone Number

Carrollton, Texas, Us

G6 Hospitality LLC, wholly owned by Blackstone, is a leader in the economy lodging category with nearly 1,500 franchised Motel 6 and Studio 6 hotels in the United States and Canada. As Chief Commercial Officer I led the Sales, Marketing, Ecommerce, Digital Marketing, and Revenue Management organizations. Through an accelerated evolution of strategy and initiatives, in 2023 the team expanded the leadership position of the Motel 6 and Studio 6 brands by increasing leverage of brand awareness and equity to focus on revenue generation.

Canton, Ma, Us

Buffalo Lodging is wholly owned by Benderson Development and operates 48 hotels with 1,500 employees. I was selected by the founder and CEO to serve as interim COO while a new President/CEO was recruited and transitions into his new role. Led the development of a strategic plan including updated organization, compensation, bonus and recognition initiatives, streamlined food and beverage offerings, a rate focused revenue strategy, and a renewed focus on the guest experience. Financial, share and guest performance exceeded pre-COVID metrics at year-end 2021.

Mclean, Va, Us

• Launched a worldwide, unified update to each aspect of the guest experience, resulting in a turnaround of a losing market share trend, an increase in hotels by nearly 50% to more than 860 utilizing six regionally specific prototypes, development of which reduced product/development costs by 10%. • Accelerated the development pipeline to nearly 350 hotels in 54 countries through global prototype roll out, cost savings and improved performance.• Oversaw programs such as more frequent menu updates, regionalization of offerings, and beverage partnerships that doubled global guest scores for the updated food and bar offering.• Conceived and delivered a new retail concept, installed or underway in more than 400 hotels, increasing sales by up to a factor of 10, with record revenue, EBITDA and GOP margins in 2018 and 2019.

Mclean, Va, Us

• Spearheaded the crafting and installation of a global product definition and growth strategy for the brand, focused predominantly on conversion of existing hotels to accelerate growth and enhance consistency. • Maintained extensive involvement in and leadership of determining the acceptability, design and product and food and beverage offerings in a collection of unique hotels, resulting in rooms growth approaching 40%. • Achieved record share, revenue and margins, even outpacing the share index of Hilton Hotels on occasion. Designed and put in place worldwide community support efforts driven by the Brand’s focus on the brand's unique culture.

Mclean, Va, Us

Led a distributed team of Directors and Senior Directors and designed and built a comprehensive, branded process to improve poor performance, requiring deep owner involvement and commitment.

Mclean, Va, Us

• Introduced and led the installation of a new brand positioning that successfully redefined brand attributes, audiences, key differentiating benefits and offerings and media targets. • Drove messaging through extensive broadcast, print and online media appearances to communicate the new positioning. • Employed the trademark DoubleTree Cookie extensively in the work, even creating a cookie truck which traveled to 50 cities offering free cookies and telling the DoubleTree story at each stop. • Executed marketing strategy and initiatives that contributed to a more than five percentage point growth in market share.

Built an expert team of senior marketing and sales professionals and agency partners. Assembled and implemented a uniquely strategic and effective marketing plan for a breakthrough business search site. Reported to the CEO.

Madison, New Jersey, Us

Reporting to the CEO, led the world’s largest real estate franchise organization to five consecutive years of record sales and profit by reorganizing, selecting, developing and leading an expert team of 30 marketing professionals and ten agencies. Implemented a leveraged $100 million national and local advertising plan, implementing a breakthrough cooperative advertising effort to extend franchisee advertising budgets and effectiveness.

Coached and led a team of 20 to successfully design and launch $65M of targeted, integrated, cost effective marketing plans in support of the Sheraton, Westin, Four Points by Sheraton, St. Regis and Luxury Collection brands.

As brand leader conceived, developed and implemented a stringent product and standards strategy, resulting in improved hotel consistency and a higher level of scrutiny for hotels entering the system.

CONSUMER PACKAGED GOODS EXPERIENCE• SARA LEE CORPORATION Douglassville, Pennsylvania > Kiwi Brands Division Group Product Manager • JOHNSON and JOHNSON Fort Washington, Pennsylvania > McNeil Consumer Products Division Product Director Assistant Product Director • GENERAL MILLS Minneapolis, Minnesota > Betty Crocker Division Summer Marketing Intern

Education record

B.A., Economics

St. Andrews, Scotland