John Guerrasio Email & Phone Number

Birmingham, Alabama, United States

Birmingham, Alabama Area

Manage the best portfolio of brands and brokers in the country. Lead a team of experienced professionals to achieve growth in volume and value.Provide the state agencies of AL and MS the most in demand bourbons and specialty brands on time and at the best price for our customers.

West Palm Beach, Florida Area

Mange the Spirits business for CIL US,Inc. for the East Coast.Direct a Sales and Marketing team that continues to set aggressive sales goals to grow value and volume of superior luxury brands.Provide coaching and counseling to 4 direct Sales Mangers and 4 Brand Ambassadors across the East Coast.Manage team responsible for $10M in ROI to parent company.Develop and manage 21 diverse distributors across open and control states.

Birmingham, Alabama Area

DIAGEO,Market Manager - Alabama 2002 - January 2013Manage the Spirits Portfolio for Diageo, the Worlds Leading Spirits Company, for the state of Alabama. Direct largest state-wide Broker for distribution and sales of Crown Royal, Smirnoff Vodka, Baileys, Johnnie Walker Portfolio, Captain Morgan Spiced Rum, BV Vineyards, Sterling Vineyards and many more. Manage State Controlled Liquor Business in the state of Alabama and the Casino business in Mississippi. Implement Sales and Marketing programs for state stores, independent retailers and on premise accounts.• Developed and implemented national and regional programs that increased sales consistently over the last 12 Quarters.• Directed sales and marketing team that grew volume / value share in Alabama for 37 straight months in 2005-2007. • Managed team responsible for $18M in return on investment (ROI) to company.• Managed on-premise Account Manager with I-hub (college markets) responsibility for the states of Alabama and Mississippi.

Atlanta, Ga

District Business Manager - Molson USA Gulf Coast 2002Managed the Molson portfolio of imported beers for 72 distributors in Georgia, Alabama, Tennessee, Mississippi, North Carolina, South Carolina and Florida.• Developed national and regional programs that increased sales 20% in Q1 2002.• Directed Quarterly Sales Reviews in key markets that resulted in sales growth in Tampa, FL of 13%, Ft. Myers, FL of 11%, Miami, FL of 23% and Columbia, SC of 9%.

Greater Atlanta Area

District Business Manager – Gulf Coast Region 1997 – 2001Managed the general sales and field marketing of Coors Brands for 39 distributors and five field sales managers in Georgia, Alabama and Mississippi.• Implemented regional programs that resulted in +7% sales growth in Same Brand Sales for 4 years in spite of a no-growth market.• Directed chain responsibility for Bruno’s and Winn Dixie through Brokers and beverage distributors, that resulted in quarterly ad features and 18% sales growth.• Increased overall distribution on Coors Original and Coors Light by 19% and 16%, respectively, by developing creative sales incentive programs.• Facilitated four consolidations of distributors, which increased overall sales by 12% in Mississippi and Alabama.• Managed 5 person sales team responsible for $8M in ROI to company.

Division Marketing Manager – Unibev Ltd., Atlanta, GA 1993– 1997Managed the import and specialty beer business for the Adolph Coors Co. in the Southeast region. Directed the sales, marketing and distribution of Unibev brands for 106 beverage distributors.• Developed international relationships with breweries in UK (Killians, Heineken / D’Brassiere), Australia (Castemain XXXX) and New Zealand (Steinlager), which generated distribution and sales in the US.• Increased major market sales by 21% for George Killians from 1995-1997 by implementing regional marketing programs, incentives and by integrating local media.• Introduced Blue Moon Brand to all SE Coors distributors. Blue Moon is currently one of the largest selling craft beer in the country.• Developed consumer and distributor incentive programs to instill focus on small profitable brands resulting in 14% growth.• Managed 2 person sales team responsible for $1.8M in ROI to company.

Managed the day-to-day functions of the brand which included:Assisted in achieving sales goals and distribution objectives with timely development of the annual Brand Marketing Plan.Aided in the evaluation of marketing programs by performing market visits and score carding distributors.Coordinated the efforts of staff support personnel and outside suppliers to develop, execute and evaluate specific programs.Interfaced with Regional Marketing Directors to respond to distributor requests for general marketing support.Maintained overall awareness of the brewing industry and specific competitive marketing priorities to upper brand management.