My Venture Partners is a venture studio that helps innovators bring their vision to life and build useful, marketable products.

The Fold's vision is to foster vibrant communities & business growth in regional Australia, through fun, authentic content, fantastic photography and videography, combined with best-practice digital publishing and marketing.Each publication will provide local communities with interesting, relevant, locally curated lifestyle content and offer local businesses a new marketing and advertising solution with a highly engaged local audience.As advisor and non-executive director:I assisted in developing the initial business model and product strategy, setting up the platform infrastructure, CRM and paid media strategy. I provide ongoing advisory support and advice to the General Manager and assistance with sales and growth strategy.

Maturious is a “Talent-as-a-Service” recruitment platform designed to objectively source and match often overlooked mature age talent, removing bias and increasing diversity into the Talent Acquisition process. Maturious replaces the resume by building a candidates profile based on the accumulated competencies and experience gained throughout their career. Algorithms then automate the assessment, matching and shortlisting of capable and qualified talent against a roles Ideal Candidate Profile. The result sees Maturious converting job seekers into verified candidates, quickly.Maturious smoothly bridges the gap between human resources and technology, making it a powerful addition to any modern organisation’s Talent Acquisition workflow. Maturious seamlessly slots into the talent acquisition process, reducing downstream costs and improving outcomes.The result is smart, bias-free, fast, and successful hiring decisions.

At Vector 5 we are data, web application & platform solution specialists. A digital consultancy and development agency focused on digital business transformation solutions and new digital platform development Software-as-a-Service applications (SaaS). We run a tight five stage process;1. Vision & discovery - clarify your idea2. Proof of concept - validate your product3. Go to market - development and marketing hard yards4. Embed and scale - manage, learn and improve5. Product Marketing - get you martech stack right and build authorityAs Managing Director, my role at Vector 5 is to plan and drive our strategic service offering, play an active role in assisting clients define their Business Model & Product Strategy, and manage key client partnerships, working closely with our team to drive effective, intelligent software solutions.

Vector 5 specialises in helping our clients access, organise and assess their business critical information, business systems and legacy products with a view to supporting rapid digital business transformation.Key Areas of focus:Higher Education – We provide strategy and consulting services to assist universities unlock the potential in higher educational data to align with the strategic goals of the institution. Vector 5 has products that collect, interrogate and visualise leaning and teaching analytics to assist universities achieve continuous improvement and evidence based Teaching practices. Data Strategy Consulting – We provide an outside perspective by questioning the anecdotal truths in your data. Working together we pinpoint the issues and map out the process to ensure your data becomes a valued resource within your business.

After exiting TheFARM Digital, I took on a number of part-time consultancy and advisory engagements, predominantly assisting start-ups to plan and refine their operating models, establish business systems and process, set-up marketing strategy and acquire foundation clients.Selected Projects:Banter Group (Full-Service Marketing Agency): Supported the founder and CEO to launch and grow the agency over its first nine months with; business strategy and operating model, team planning and hiring; project workflow process; growth strategy and pricing; client acquisition and set-up of the back-office operations.Flexispace (a new joint venture between Charter Hall & InterOffice Property Services, offering professional Coworking, Meeting & Event solutions at No. 1 Martin Place): Assisted with pricing model, implemented Co-Working Management and Booking Software (officernd), planned and managed launch website build and established marketing plan.The Fold Media (Digital Content Publisher): See individual entry.Maturious (360 Bias-free Capability Matching Platform for Talent Acquisition Start-up): See individual entry.

TheFARM was a full-service digital marketing agency.As CEO, I worked with our team's in both Sydney & Singapore (from ’12) to cultivate our growth as a business, maintain and improve our quality of service for our clients and to ensure we kept up with the market and trends in the digital technology space.I played a strategic role in key new business pitches and client relationships; focussed on ensuring that we attracted the best talent in the market, that TheFARM was a great place to work as well as equipping the team with the resources, skills and information required to provide market leading advice, strategy and delivery to clients.Highlights:Laser Clinics Australia: Lead a competitive pitch win and developed the Campaign/CRM, technology and marketing automation strategy to support rapid consumer and franchisee growth. The planning included facilitating a one-week Design Sprint and engaging all levels of client leadership in the process.The Wiggles: Lead a competitive pitch win and developed the concept, pricing and CRM strategy for a Wiggles Virtual World games and learning platform. Initially a 9,000-hour design and development project, the platform successfully engaged over 100k adults/infants across Australia and the US over its 3-year lifespan.PPG Architectural Coatings: Oversaw the planning and delivery of refreshed brand positioning and websites for Taubman’s, Bristol and White Knight Paints three times over a six-year client engagement.Multiple top brands: Under my leadership, TheFARM won and lead digital agency business (web application development, online media and social media / content services) with Johnson & Johnson, Jacob Douwe Egberts, Sunbeam, Kimberley-Clark, Ferrero, NRL, The Smith Family and Camp Quality.

When Legion Interactive merged with brand agency SEE in May 2007, I was promoted into the role 'Director of Mobile' for the combined entity.The main focus of this role was to facilitate the use of "mobile" across the group clients and continue manaing the retail and mobile content & marketing services that were Legion's previous focus.

- P&L responsibility for the Legion Mobile & Content group, with revenue across both B2B wholesale and B2C services.- Responsible for leading the vision, strategy and business planning process.- Team management and key conduit between the commercial business development and the IT/software development teams.