John Hackwood Email & Phone Number

Cambridge, Gb

• Help US tree service firms each find 15-50 new customers per month• Built a start-up venture providing qualified phone calls to tree service companies• Built and & refined a master domain web site to generate sales leads for clients using SEO• Identify a reliable lead management system to generate a predictable stream of low cost leads for clients using a little known but proven method• Grow the business at an exponential rate across USA.Achievements• Now operate a proprietary lead management system to generate low cost paid sales leads for my clients on demand• Successfully built a master domain site covering most Florida cities to boosts sales leads – site details available upon request• Successfully built a Clickfunnel website which attracts new paying clients – https://marketingdirector.com• Delivered thousands of highly-qualified phone calls to tree service clients on an exclusive basis • Currently achieving 34% month-on-month sales growth in Florida and other US states

Doha, Qa

My early goals include:1. Transformation of Retail Banking's sales performance by end Q4 '14 through: i) Creating and implementing a brand new digital marketing strategy based on better landing pages, much better SEO and a new PPC campaign. ii) Creating a new "three legged stool" marketing campaign architecture to boost the effectiveness of marketing communications spend iii) Creating a better sales management support function for the front-line sales staff.of the Bank2. Creating a more engaging and responsive website for Doha Bank beginning with a new content marketing strategy for main income-earning asset products.3. Identifying new market opportunities through the introduction of new value propositions and market-beating product packages.4. Identifying new direct sales opportunities and to enhance the contribution of the current direct sales team.

Doha, Qa

- Business Growth- Grow sales through service, customer segment focus and NPD- Restructure Retail Banking- Digitize Customer Experiences- Rationalize Branch & ATM Network

• Creating & Implementing a Lead Generation Strategy that attracts traffic, nurtures prospects, generates sales and obtains referrals automatically and at low cost.Key Achievements • Implemented a new Inbound Digital Marketing strategy that maximizes the financial value of lead generation activities. Thus far, sale conversions have increased by 37% and referral business from recently served customers risen by 62%. This has increased net profitability by 29% as a direct result of this initiative.• Created a joint venture deal with the https://payontime.co.uk site owner by creating and launching a unique, low cost service to help small business owners deal with late payers of business invoices – launched Autumn 2012.• Introduced a new social media strategy to nurture prospects and a new public relations strategy to build awareness; 10k active followers attained for our @BizTermsandCdtn Twitter account.

Horley, Gb

• Enhance the marketing capabilities of the airport’s commercial activities to generate additional income for both the airport and their retail/ airline partners.Key Achievements:• Managing the airport's flagship “Gatwick Goodbuys” Summer 2011 marketing campaign resulting in £1.1m incremental income in 3 months with an ROMI of > 500%; shortlisted for CIM's annual marketing awards• Creating a new 'Weekly Focus' marketing tool harnessing 10x integrated airport channels of communication with 16m departing passengers generating year-round incremental sales for our retail partners and ROMI of 230%• Introducing retailers and their national marketing departments to the benefits of Foursquare, Social media and video-marketing techniques to drive greater airport store traffic & sales• Creating a new, high-impact, on-airport media package for airline partners generating 2.6m arriving passenger impressions with message frequency x3 over 2 months, at minimal cost to airport and airline• Pioneering a new B2B lead generation strategy aimed at attracting new airlines to the airport including re-building the airlines microsite - airlines.gatwickairport.com - with blog and news functionality.

North Sydney, Nsw, Au

• Playing a pivotal role in the management of innovative B2B marketing communication campaigns and strategies designed to effective promote the credit management business Key Achievements • Spearheading highly targeted direct marketing and networking initiatives generating 450 new small business clients• Recruiting and performance managing a team of Field Sales Managers and Credit Management Specialists • Achieving a year on year increase in sales of 72% from a new B2B lead-generation marketing strategy • Leading on the introduction of e-marketing to the business including SEO, email marketing and content marketing routes to market• Successfully driving down costs of lead generation and appointment-setting activities by identifying new telemarketing vendors• Increasing referral business through the formulation of affinity marketing partnerships with selected accountants

Doha, Qa

• Fully accountable for brand management to enhance QNB’s market reputation whilst simultaneously developing new Public Relations (PR) and Corporate Social Responsibility (CSR) strategiesKey Achievements • Creating an effective Corporate Communication Department for QNB based on a Fortune 500 model • Effectively promoting four brand values to all publics through the reinvigoration and implementation of the brand strategy whilst encompassing Burson-Marsteller’s proprietary method for developing research-driven PR strategies• Spearheading the successful launch of QNB Al-Islami, the new Islamic sub-brand of Qatar National Bank• Supporting board level decisions on donations requests through the creation of a new brand-based methodology• Enhancing the reputation of QNB on community and leadership dimensions through the development of a new Corporate Social Responsibility (CSR) strategy; runner-up in the Gulf Marketing Review magazines inaugural CSR Awards• Presenting a paper to Gulf Marketing Review’s Corporate Social Responsibility Conference in Doha on “Integrating CSR into a Company Culture”• Initiating revolving primary research into sports consumption in Qatar resulting in the formulation of a new sports sponsorship strategy, fuller leverage of QNB’s US$10m sponsorship of the Doha Asian Games and a US$7m, five year proposal for title sponsorship of four of Qatar’s top seven sports• Selecting a new advertising agency for QNB, Fortune Promoseven and ensuring maximum buy-in by internal clients of this new agency through complete transparency of the decision-making process• Successfully introducing new processes for briefing marketing vendors and marketing campaign development

Riyad Bank, Sa

Vice President & Marketing Advisor• Securing agreement for the creation and implementation of a new brand strategy and segmentation strategy for the bank• Leading the value proposition design and fulfilment for retail banking, creating a new internal communications strategy and department and developing the Bank’s website Key Achievements (both RB roles)• Creating and enhancing the marketing communications strategy utilising customer research, business results and econometric modelling of media spend to facilitate optimum ROI• Devising new brand and segmentation strategies based on improved understanding of Saudi market demographics, psychographics and buying behaviours• Leading new product development activities including defining value propositions for targeted retail customer segments, with research results acknowledged as ‘excellent’• Creating a new brand identity for Riyad Bank, launched in May 2004, and developing a new offsite ATM design inspired by the new identity• Spearheading the presentation of Riyad Bank on television for the first time in the 45 year history of the Bank and winning Silver and Bronze Sword Awards for innovative advertising in 1998 and 2003• Enhancing brand and marketing campaign effectiveness through the creation of an industry-leading advertising tracking and brand image tracking tool • Leading innovative integrated marketing campaigns to support Riyad Bank’s business, with 95% of campaigns exceeding business sales targets • Successfully directing a culture change programme with excellent results and securing approval for the new internal communications strategy • Initiating the creation of all Riyad Bank’s financial services websites and winning the Global Finance magazine’s Best Web Site Design in ME award

Riyad Bank, Sa

• Establishing and managing a new marketing department for the Bank and overseeing the deployment of US$30m marketing resources over five years• Defining the marketing and marketing communications strategies as well as building the Bank’s PR strategy • Introducing new marketing methodologies for new product development, customer relationship management, internal communications and product literature copy platforms Key Achievements (included in 2002-2005 role above)

Gb

• Controlling a £25m annual budget for the coordination of all marketing campaigns for retail banking and successfully rebranding National Westminster Bank to NatWest with an £8m budget

Gb

• Developing a branch merchandising strategy, including new display hardware, and redesigning 11 core customer booklets (still on display in all NatWest branches). Concept much copied across industry sectors and still in use by NatWest today.

Gb

• Overseeing the production of nine television commercials in the “We’re Here to Make Life Easier” series and achieving a significant reduction in production and media costs by 20% and 7.5% respectively• Successfully redesigning crucial customer booklets resulting in a 29% increase in pick-ups by customers as well as creating a new product leaflet communication template for use by all bank marketing staff

Gb

• Playing a key role as Publisher and Editor of the customer loyalty magazine for small business market and creating two national press releases each week (87% successfully placed in national press)

Post Graduate Diploma In Marketing, Business And Personal/Financial Services Marketing Operations

Bachelor Of Science (Bsc), Biochemistry